16 Oct Top 5 Amazon Updates You Need to Know in 2017

It seems that Amazon adds amazing features to their sites, apps, and devices every week. From upgrading seller marketing abilities to storefront redesigns, 2017 has been the year of rapid-fire innovation for the e-commerce giant. Among their many software and website updates, here are the top 5 that marketers can’t afford to miss. Amazon Sellers Will Soon Be Able to Add Videos To Their Product Listings...

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11 Oct Recent Safari Changes Disrupt Attribution

Now and then, companies make updates that put marketers in a tough spot. Google did it when they stopped sharing the bulk of organic search term data with Google Analytics users, switching out the numbers with a “Not Provided” message and making it much harder for marketers to perform an SEO analysis. Now it’s Apple’s turn to make marketers worry. Their recent iOS and macOS updates change how...

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11 Sep Amazon Expands its Advertising Options

Amazon is in the news almost every day as it grows its empire in broad strokes. For many businesses, this is concerning – with the wide array of products they sell, Amazon’s in competition with just about everyone. But one of the big directions they’re moving in is one that can benefit a lot of the businesses currently worried. The online behemoth is working hard to grow their...

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08 Sep Using Content to Convert Leads to Buyers

One of the biggest goals of marketing is to make people aware that your brand exists in order to get them to the point where they’re interested in learning more. That’s the main job tactics like paid search and SEO do, and when those efforts are paying off, you end up with a lot more people on your website. That’s a big deal, no doubt, but to make sure...

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30 Aug Your 4-Step Guide to Link Building with Infographics

If you spend any time online, chances are you’ve come across an infographic. Infographics are large visual images that represent data, statistics, or other information in a compelling way. Known for their ability to “go viral,” infographics are a popular link building tactic for many businesses. Why infographics are great for link building As you can see from the coffee-related infographics below, infographics can range in their content from lists...

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28 Aug Why Content Promotion Matters (And How to Do It)

Content marketing has quickly become one of the most important marketing strategies businesses practice today. Over the past few years, even initially skeptical businesses have little by little realized they need to work content marketing into their marketing programs. Searches for the term have steadily risen and 86% of B2C marketers now say content marketing is an important part of their marketing program. If you want to build a...

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