Local Internet Marketing

Every day more and more people are turning to search engines as a replacement for phone books when looking for local products and services. In fact 80% of consumers search online first before buying local products or services within a 10 – 20 mile radius. Additionally studies show that 86% of consumers who find what they are looking for online follow up with a phone call or in-store visit and 61% of those end up making their purchase offline.

The major search engines, company review sites and local online directories recognize these trends and offer ways for consumers to find local businesses. Effective Spend creates and optimizes these profiles for your business to put them into the best possible position to be seen by consumers looking for your services.

If you are looking for way to:

• Make it easier for potential customers to find your business online
• Get your business listing to appear in search engine results for your local area
• Market your business online locally in a cost-effective way

Then our internet marketing services are right for you. We take a completely customized approach to marketing your business online by incorporating key aspects of your industry, products and services and underlying personality of the business to ensure that messaging across all business listings and advertisements are consistent and optimized. At Effective Spend we take customization to another level, and see it as a defining factor with our services that you might not otherwise get with larger “one size fits all firms”.

Local Search Engine Optimization:

Our Local SEO services include a similar keyword research approach as our national SEO services but with various local identifier keywords, local competition and other local information to determine which keywords provide high monthly search volume, have relatively low competition, and present high value with regards to website conversions.

On Page / Site Optimization:

At the root of sound search optimization is ensuring that a website is “search engine friendly”. We will lay out a plan to adequately communicate your website to the search engines in a manner that is conducive to showing up in key search results pages which should position your website perfectly to receive additional traffic and higher quality leads.

Local Business Listing Optimization

Once we have a solid keyword strategy that is integrated into various on page sections of the website, we can begin claiming and optimizing your local business listings on website such as Google Local, Yahoo Local, Bing Local, Yelp, Local.com, Ask.com, Trip Advisor, urbanspoon and other niche business listings or directories. A strong presence on these website can mean great visibility and lots of high quality traffic.

Local Pay Per Click Marketing

We have found that the best local internet marketing strategies employ both SEO and PPC. Although we have clients that choose one without the other, using both channels allows for faster optimization and overall greater results. Here we will conduct and manage your campaigns in a similar fashion to our regular paid search management services, but customize the approach by focusing greater effort in geographical targeting and enhanced promotional integration.