Our Team V.0

About

For more than 15 years, Brian has provided online marketing services in various capacities. After leading the marketing department of a top 250 internet retail company, he founded Effective Spend in 2008, intent on bringing cutting edge digital marketing management to a range of businesses and industries. Brian currently drives the operational strategy for the business and regularly gets his hands dirty by leading specific account management initiatives that allow for unrivaled client success and an ability to adapt the business to the fast-paced, ever-changing digital environment. Brian brings expertise in all things online marketing and is regularly sought out to give insight into search and social strategy.

Fun Fact

My first job was taking apart F16 engines for my father’s aircraft parts business.

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About

Natalia joined Effective Spend in 2011, and has been instrumental in the rapid growth of the company. This proud Austin native is a marketing dynamo. She holds an advertising degree with a concentration in media planning from UT Austin, has more than a decade of experience in marketing and advertising (seven of those specializing in PPD), and has worked on both the in-house and agency side.

Fun Fact

I’m a tea snob. If it isn’t loose leaf, it’s just colored water.

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About

Heather joined Effective Spend as employee #3, and the majority of her professional career has been focused in PPC marketing. As a true PPC guru, she has worked with clients in various industries including education, ecommerce, tech, and SaaS solutions. She currently leads Effective Spend’s social advertising and lead generation accounts.

Fun Fact

I’ve been skateboarding since I was 10 years old.

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About

With more than 7 years experience in online marketing, Kyle currently manages Effective Spend’s pure play eCommerce clients. Kyle Stoldt studied business marketing at Sonoma State University, and then gained experience in international commerce while living in Shanghai for several years. In his spare time, Kyle enjoys traveling and food trucks.

Fun Fact

In the late 90’s I played in the professional laser tag circuit.

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About

7 years ago, Alex joined Effective Spend as the first-ever hire. After spending 2 years learning the ins and outs of Paid Search, he took a hiatus to start and run his own eCommerce business, FringeSport. 4 Years, $10M in revenue, 25,000+ happy customers and 30 team members later, he successfully sold FringeSport. Alex returned to Effective Spend to develop all areas of our business and to help our partners achieve the best possible results by marrying Paid Search into a holistic business strategy.

Fun Fact

In the late 90’s I beat Kyle Stoldt to win the professional laser tag national championship.

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About

Holly is the full digital marketing package. Since 2009, she has developed, managed, and optimized marketing strategy for a variety of lead generation and e-Commerce businesses; joining Effective Spend in 2013. She now leads a team with a primary focus on e-Commerce accounts in a large range of verticals including Retail, Healthcare, and Tech through traditional search marketing, display advertising, and paid social (told you, full package). This Austin native is a graduate of the University of Texas and holds a B.A. in Economics and Government.

Fun Fact

I’m scared of heights but enjoy skydiving and bungee jumping.

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About

Paula has been with Effective Spend for four years and has a background in digital media buying and planning space. Like Artemisia 1 of Caria, she and her batallion of digital marketing warriors oversee a wide range of traditional SEM, social, and programmatic display marketing clients to glorious victory in the world of digital advertising.

Fun Fact

I have seen every episode of Friends at least 4 times.

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About

Kate has over eight years of experience managing large budget e-commerce and lead generation paid search accounts across multiple verticals. She graduated from the University of Texas at Austin with a degree in anthropology. Kate lives with her husband and step-daughter in the small town of Buda, just south of Austin, Texas.

Fun Fact

I geek out on all things science fiction.

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About

Erica has been in the business of paid search for 6 years, 3 of those have been spent at the agency level. She has worked with clients from an extensive variety of industries – tech, healthcare, hospitality, and beauty retailers (just to name a few). At Effective Spend, she is the Serena Williams of the lead generation team – back-swinging and acing leads like a true lead master. The Seattle native attended Washington State University (Go Cougs!) and received her B.A. in Communication. She enjoyed her time there that so much she decided to go back, and is currently pursuing her MBA online.

Fun Fact

I used to practice karate as a kid and placed 2nd in Washington State; going on to National’s where I placed 7th.

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About

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Maya is a graduate of Boston’s Wellesley College. Two years ago, she traded Boston’s cold winters for Austin’s hot summers, and we’re glad that she did (so is she). Maya’s professional portfolio includes managing paid media and marketing strategies for fortune 500 lead generation accounts. Currently, she is working on adding to her library of filled passports, having already traveled to fifteen countries.

Fun Fact

I was born in a nation that no longer exists (Soviet Union).

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About

Brittany is a Houston native who came to Austin to study advertising at the University of Texas. Like so many others, she had a hard time leaving Austin – so she made the wise decision to stay. Her professional background includes work in online lead generation and eCommerce for a variety of business verticals. In her spare time, she enjoys listening to crime podcasts and drinking beers on the patio.

Fun Fact

I restore old furniture and make it cute again.

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About

Nidal is a graduate of Texas State University where he earned his B.A. in Marketing. He first joined Effective Spend in 2015 as an intern, and now works as a Senior Campaign Manager and IT Manager. Nidal lived in four different countries before moving to Texas. His role at Effective Spend includes lead generation, paid search accounts, and in-house tech guru, master of all things computer related.

Fun Fact

I climbed Mt. Fuji unprepared and it was one of my worst decisions! (Brrrr)

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About

Karl came to us here at Effective Spend from Dublin Ireland, where he received his Bachelor’s Degree in Marketing, Innovation and Technology and a Master’s Degree in Marketing from Dublin City University. Having taught marketing at the college level, and with experience working in a Multinational corporation and with a number of smaller organizations, Karl brings a strong marketing background coupled with the digital and analytical skills to help our clients thrive in the PPC arena.

Fun Fact

Trained in Tae Kwon Do for 13 years and has a 3rd Degree Black Belt.

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About

Carter is a Texas native and Effective Spend’s resident Stampede (one of the world’s fastest super computers located at UT Austin, in case you didn’t know). It’s his job to analyze and translate technical data into comprehensive, useful language. He has an extensive background in ETL design, data warehousing, and visualization; obtaining his B.A. in economics and his M.S. in Business Analytics from Southern Methodist University.

Fun Fact

The only thing superior to macarons is my fiancée, Jenny (who introduced me to them)!

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