Paid Search Analyst

Effective Spend is looking for a contract-to-hire Paid Search Analyst with a passion for online advertising and an interest in creating and managing effective marketing campaigns. Applicants must be enthusiastic, hard working, and possess core research, communication, marketing, and analytical skills.

Effective Spend is an Internet Marketing Startup that takes a ROI focused approach to marketing clients’ products and services by utilizing best in class technology and an “in-house” style of communication and reporting.

Responsibilities:

• Campaign Creation - work with the account management team to produce strong, compelling search marketing campaigns.
• Campaign Optimization - test and optimize keywords, ad text, and image ads to improve campaign performance.
• Keyword Research - research consumer search queries and identify important search trends relevant to client campaigns.
• Data Analysis - analyze client campaign data to measure performance based on key success metrics.
• Report Generation - - develop campaign performance reports and present key findings to the team.
• Bid and Budget Management - perform budget and bid optimization to meet marketing objectives.

Website Optimization / Product Addition Insight

Suggest website merchandising and landing page ideas that will increase conversion rate and overall effectiveness of the PPC campaigns. Suggest additional product / service and brand ideas that will improve sales and ROI of PPC campaigns.

Website Analysis

Perform and deliver standard and ad-hoc analysis utilizing web reporting tools such as Google Analytics. Ensure accurate tagging of all manage traffic sources to ensure proper measurement and reporting. Create and drive the integration of key analytics data into the paid search strategy as well as into the weekly and monthly client reports.

Qualifications & Skills

• Internet savvy
• Interest in online business and marketing trends
• Familiarity with Google Adwords and Google Analytics
• Expertise in Excel; advanced formulas (IF, AND, VLOOKUP, SUMIF, ARRAY), pivot tables, names, conditional formatting, macro understanding & creation a plus
• Strong analytical skills
• Excellent organizational skills

Personal Attributes

• Passionate - hungry, motivated and competitive
• Resourcefulness - able to stretch money people
• Intellectual horsepower - fast learner, passion for knowledge and intellectual challenge
• Innovative and creative thinking - out of the box thinker and problem solver
• Organized and attention-to-detail approach - strong tactical execution

Compensation:

Commensurate upon experience; competitive salary and bonus plan, generous vacation and paid holidays.

To apply: Send cover letter, resume and salary requirements to info@effectivespend.com