Search Engine Optimization

Obtaining targeted organic search engine rankings should be a goal of all businesses that see their website as a customer acquisition tool. Many website designers and developers claim that they can position your site to rank highly across the major search engines, however depending on their skill level and experience, the end result often comes up short. Effective Spend utilizes various tested, search engine approved (White Hat) methods to increase your search engine rankings, high quality organic traffic, and most importantly online conversions.

Although there is no one size fits all approach to SEO, the services we provide to our clients generally fall under the following categories:

Keyword Research:

The SEO strategy starts with choosing the right keywords to focus on. Effective Spend analyzes the a multitude of data related to each keyword option to pick the ones that offer the most reward with the least amount of “cost”. Keywords that make it to the top of the list are ones that will provide a high monthly search volume, have relatively low competition, and present high value with regards to website conversions.

Link Building:

We employ a wide range of methods and techniques to attract valuable links which inturn build your organic search rankings. Building a relevant links can be a complex process, but we have found that the best approach to showing the search engines that your site deserves to rank highly for a given keywords is to develop a well rounded link portfolio that includes many kinds of links. We will use our experience of testing a multitude of different links to go after the ones that have proven to show high ROI and true movement so that your website shows up sooner than later for the keywords that drives sales.

Content Development / Copywriting:

Strategic Copywriting will not only serve to boost search engine rankings, it can also be a determining factor in driving website conversions. We have developed a network of writing professionals that can deliver compelling unique content that communicates a clear and optimized marketing message to users and search engines alike.

On Page / Site Optimization:

Our on-page, keywords targeted optimization methods help to communicate your strategic SEO message to the search engines in a manner that enables them to rank your website highly for those keywords. The perfectly optimized page contains various elements including: HTML head tags, Images & Alt Tags, SEO friendly URL’s, Internal Links, Navigation / Page Architecture and keyword placement.