Swyft Filings Case Study

Swyft Filings Soars to Even Greater Heights

THE CLIENT

Established in 2015, Swyft Filings is a legal company for
modern businesses seeking a better solution for their filing
needs, paperwork and basic legal filings. As an internet based
legal company, they saw the need to automate business
filings, simplifying the process for users without a high-price
tag or hidden fees. Swyft Filings makes it easy, efficient, and
affordable for small businesses and consumers to realize
their business dreams. To date, Swyft Filings has helped
thousands of small, unique businesses get started.

 

THE CHALLENGE

Swyft Filings, as a new company, wanted the ability to gain
a significant portion of the market share. As an incumbent
business, they needed the tools to face off against larger
competitors who were backed by more substantial budgets.
Swyft Filings challenged Effective Spend with the following:

Challenge 1:
Increase overall brand awareness.

Challenge 2:
Increase ROI to help facilitate brand growth

Challenge 3:
Develop a paid search strategy to aid Swyft Filings in capturing
a portion of the market share.

Challenge 4:
Assist Swyft Filings eliminate wasted media spend.

SWYFT-Filings-Logo-300x123

THE SOLUTION

We take a very granular research process at Effective
Spend, exploring scope such as: target audiences, audience
behaviors, lookalike audiences, the competitive landscape,
and historical keyword performance. As an agency, we
believe that in order for us to plan and execute a successful
digital marketing strategy we must first have a deep
understanding of the client. By fully understanding their
offering, aspirations, limitations, and motivations, we tailored
our approach to best suit Swyft Filings’ current position as a
business and how to help get them where they wanted to go.

• Built out an extensive keyword list that contained clear
“intent” indicators.
• Optimized bids for cost and placement.
• Created geo-targeted ads that focused on where a user
wanted to file a business as opposed to their physical
location.
• Re-engaged past website visitors through strategic
display performance remarketing.
• Implemented mobile ads to achieve a 45% increase in
overall conversions.
• Tailored ad copy and landing page content to specific
campaign goals to engage audience and stand out from
competition.
• Leveraged CPC to elimate wasted spend by 27%.

THE RESULTS

Swyft Filings’ nimble approach to their business and willingness to test new tactics have been integral to their success thus far. They’ve seen tremendous growth since onboarding at Effective Spend, that includes the ability to include trademark and copyright offerings through affiliated companies, along with other ancillary services into their product mix.

 

We have helped them gain a strong market share in Search over the last year and a half, and will continue to work hard with Swyft Filings to grow their business, while they continue to help countless others start their own. Effective Spend continues to efficiently help Swyft Filings reach new customers both locally and nationally, and prove that we can live up to our name sake.

KPI IMPROVEMENTS

INCREASE IN MOBILE TRAFFIC

INCREASE QOQ IN RE-MARKETING INITIATIVES

DECREASE IN WASTED SPEND

INCREASE IN MOBILE CLICKS