The holistic analysis of website traffic, content, visitor paths, landing pages, and the metrics that put them all into perspective is what our website analytics and conversion optimization services are all about. By supplying actionable insight into what is and isn’t working and by conducting sound A/B and multivariate tests we strive to boost overall website performance and take a global approach to producing a net profit.

Website Analysis

As the online market place has grown in complexity so have the web analytics tools and the data integrated throughout. Our experts ensure that each implementation and setup is customized to the client’s goals and strive to produce actionable insight which enables decision makers to drive improvements in ROI. Sound web analysis can help optimize marketing campaigns, re-architecture websites and landing pages for improved conversion rates, and accurately forecast how media dollars should be allocated for online advertising. Additionally web analytics can give insight into:

• The extent to which advertisement participated in the conversion path
• Which section / category of the site is generating the most value
• Which website path is the most efficient at producing conversions
• How different customer groups behave
• Where to place tests and how those tests perform

Conversion Optimization

The effectiveness of your website to convert visitors into customers is what our conversion optimization services strive to improve. Conversion rate optimization is the process of fine-tuning a website to improve usability and communication with the goal of increasing the rate at which high value conversion events occur. Adequate website analysis should provide the reports that allow for sound conversion optimization to take place. Some examples of different types of optimizations that our experts can provide are:

• Landing Page Optimization
• Sales Funnel Optimization
• Multivariate & A/B Testing
• General Website Optimization / Maintenance