Effective Spend is

An internet marketing services firm providing search engine marketing, website optimization, and web analytics services for small and medium businesses. By incorporating key business insight from our clients and extensive online marketing experience, we manage customer acquisition strategies to higher levels.

Why Hire a Search Marketing Management Company?

Paid and Organic Search Marketing can be and are performed in-house in many online businesses. Pay-per-click platforms like Google AdWords, Microsoft AdCenter, and Yahoo (Overture) Search are designed so that anyone can sign up and start buying keywords in just minutes, however there are clear benefits in hiring a professional Search Marketing Company to set up and manage these programs. Search Marketing has become incredibly competitive over the past few years. There are enormous amounts of data to analyze and interpret as well as several layers of complexity that the average business owner just doesn’t have time to manage. In addition campaigns that are run incorrectly can be extremely costly and with organic search engine optimization even cause more harm than good, possibly decreasing your search engine rankings or even getting banned from search indexes in the worst cases.

Hiring a full-time marketing specialist is always an option however, because of the growing complexity of the industry, the salaries of these experienced individuals often exceed $5,000 – $7,000 per month (not including benefits, search marketing software or the media costs itself). For the average small business, it is far more cost effective to partner with a competent online marketing company for set-up, management and reporting of their search marketing efforts.

Why Us?

At Effective Spend we take an “in-house” approach to marketing your business. By creating a continuous open line of communication with key business contacts at your company we are able to develop a truly customized approach that fits in with your overall business goals and results in a much greater positive return on investment. This type of anti one-size-fits-all approach is a key difference that sets us apart from most internet marketing agencies and although there are standard best practices and often times several consistent techniques that we employ, at Effective Spend we understand that it is the little unique things about your services and products that set you apart from your competitor and will allow us to fully realize the best possible ROI.

Technology

At Effective Spend we are very familiar with the best search marketing software and the value it can offer to its users. A well run, optimized search strategy can often mean dealing with thousands of keywords and each keyword can often have hundreds of different data points. The more data you can analysis when making key optimization decisions, the greater competitive advantage you will have which translates directly into higher ROI. The result of operating without optimization software to aid in managing your search marketing efforts often results in leaving profit on the table and difficulty in scaling your campaigns. Good technology however can often be too expensive for all but the largest marketing budgets. At Effective Spend we are able to pool our client’s budgets enabling us to easily absorb the software minimums and realize lower variable costs that we then pass on directly to the client helping to achieve an even higher ROI.