Author: Natalia Wulfe

Effective Spend Launches New YouTube Channel for Amazon Sellers

Effective Spend is excited to announce the launch of our new YouTube channel, Effective on Amazon. Each episode gives Amazon sellers and marketers actionable tips they can put into practice right away to increase their sales and revenue on Amazon. The short 5-10 minute episodes will cover a range of topics, including how to improve product listings for better conversion rate, how to rank higher in Amazon search...

The Amazon Buy Box
How to Win the Amazon Buy Box in 2019

If you’re competing with other Amazon sellers that sell your product, the key to capturing market share and growing your sales is winning the Buy Box. According to Statista, 82% of all Amazon purchases come through sellers that won the Buy Box at the time of purchase. If you’re not winning the Buy Box, it doesn’t mean customers can’t purchase from you, it just means you’re far less...

Amazon Brand Registry
Amazon Brand Registry Checklist & Step-by-Step Guide

Amazon Brand Registry is a feature specifically for sellers that manufacture their own products. Once your brand is registered, Amazon gives you access to several unique features that can help substantially grow your sales and revenue. Some of these unique features include: Sponsored Brand Ads Enhanced Brand Content Amazon Store Front   This sounds like a no-brainer, right? So why aren’t all manufacturers registering their brand? Well, the process can...

Top eCommerce PPC Marketing Agencies
Clutch.co Ranks Effective Spend as a Top eCommerce PPC Marketing Agency

B2B ratings and reviews firm, Clutch.co, has ranked Effective Spend as a top PPC marketing agency for eCommerce. Clutch has become the go-to source for buyers of business services that are looking for reliable, performance-driven agencies. In a nationwide review, Clutch scored digital marketing agencies on several criteria, including their level of focus on eCommerce and their ability to deliver results for their clients. Additionally, they evaluated client testimonials,...

Effective Spend Named Top 10 Best Places to Work in Austin

On June 22nd, the Austin Business Journal revealed the rankings of this year’s Best Places to Work finalists. Within the small business category, made up of companies with 10-50 employees, Effective Spend ranked #8 out of 20 finalists, landing the company in the ABJ's Top 10. The finalists were announced at the ABJ’s annual awards luncheon. Effective Spend was honored to attend as one of the 75 finalists, among other...

amazon prime survey
Amazon Survey Reveals How the Prime Fee Increase Will Change Customer Shopping Behaviors

In May, Amazon announced one of its most significant changes to ever impact Amazon customer service - an increase to the annual Prime membership fee. On June 16th, renewing Amazon Prime members began paying 20% more for their membership, with the annual fee increasing from $99 to $119. The last time Amazon increased the fee, was in 2014 - a lifetime ago in the online age! Yahoo Finance recently surveyed...

i love you so much wall austin
Effective Spend Named One of Austin’s 2018 Best Places to Work by the Austin Business Journal

Effective Spend Digital Marketing has been honored by the Austin Business Journal as one of Austin’s Best Places to Work for 2018! The final ranking of the winners will be revealed at the ABJ’s annual awards ceremony on June 22nd. Each year, ABJ performs an extensive selection process to find the area’s top companies. As part of this process, employees were asked to take part in ABJ’s anonymous and...

hero conference effective spend
The 10 Most Actionable PPC Insights from Hero Conf 2018

Springtime brings with it the annual Hero Conf, where PPC marketers from all over the country (nay, the world!) gather to immerse themselves in all things digital advertising. The conference offered more than 40 sessions with topics ranging from visual search to “Moneyball Analytics”. If you missed it this year, have no FOMO. Effective Spend sent three of our own PPCers to represent and report back on the top...