Author: Avery

Search engine optimization (SEO) is the process of optimizing your website to help it rank high in search engine result pages (SERPs), and one of the core aspects of SEO is writing great content. Whether it’s a blog post, or even copy on a product or landing page — using SEO best practices when writing will help your pages rank higher and improve the user experience when reading. In...

How does your business adapt to the constantly changing organic search landscape? Google is making changes to search at an ever-increasing rate. In 2010 Google made about 400 algorithm changes throughout the year, but in 2018 they made over 3,200 updates at a rate of about 9 per day. These algorithm changes vary in scope and scale and it’s important to track these updates because they can cause significant...