Author: Guest Blogger

Amazon listing optimization is a huge part of driving relevant traffic to your product pages. Traffic is great, but traffic that wants what you’re selling is even better! There are about 3,000,000 active sellers on Amazon. As this marketplace continues to grow in 2020, the quality of your product listing is increasingly important. In this article, we’ll share actionable steps you can take to optimize your Amazon product...

After tracing 3,000 ads back to Russian entities, Facebook has unveiled sweeping changes to how it handles advertisements. Though political integrity is the focus, Facebook acknowledged the update will impact all advertisers. The social media empire announced in a recent press release, “We’re going to make advertising more transparent, and not just for political ads”. Once the transparency measures go into effect next summer in the U.S., every Facebook...

Marketing has a come a long way from the days of mailbox stuffing coupons and various other direct mailers, that eventually ended up as cage liners for said customer’s family pets. In the age of self-driving cars and the Internet of Things, there are much more effective ways to reach new customers and nurture leads. If you guessed I was eluding to marketing automation platforms, then you guessed...

It’s that time of year again. Late summer, otherwise known (to marketers, at least) as the back-to-school shopping season, is upon us. Back to school season is the second biggest shopping season of the year, and analysts predict that back-to-school spending in 2017 will reach $83.6 billion. If you sell anything that parents, students, or teachers are likely to want or need as they head back to school, this...

Each year The Internet Retailer Conference and Exhibition (IRCE) attracts some of the biggest names and brightest brains in the world of eCommerce, and 2017 was no different. We were lucky enough to attend and share some valuable insight into the landscape of current and future industry trends. One of the key takeaways came from Jason Roussos, our CMO at Effective Spend, who presented at this year’s event. Each...