Amazon listing optimization is a huge part of driving relevant traffic to your product pages. Traffic is great, but traffic that wants what you’re selling is even better! There are about 3,000,000 active sellers on Amazon. As this marketplace continues to grow in 2020, the quality of your product listing is increasingly important. In this article, we’ll share actionable steps you can take to optimize your Amazon product...
Amazon product reviews are incredibly important to consumers. 95% of shoppers consult reviews before making a purchase. And they’re not just great for driving conversions. Reviews also provide SEO value in the words of real customers. Their authenticity makes them searcher-friendly by nature. Plus, it’s a great way to receive feedback and continue to improve your product and the customer experience. That’s all fantastic. The problem is, they’re tough to...
One of the worst feelings as a seller on Amazon is when you see a negative product review and a decrease in your star rating. This can give users a poor impression of your products, especially compared to the competition, which could end up hurting your conversion rate. That’s why it’s so important to be on top of tracking and managing customer reviews. Below, we’ll go over some ways...
If you are competing with other Amazon sellers that sell your product, the key to capturing market share and growing your sales is winning the Buy Box. According to Statista, 82% of all Amazon purchases come through sellers that won the Buy Box at the time of purchase. If you’re not winning the Buy Box, it doesn’t mean customers can’t purchase from you, it just means you’re far...
You may be asking, “What is an email drip campaign?” or “How can this help my business on Amazon?" Well, an email drip campaign is a marketing strategy that “drips” relevant emails to customers for a period of time to improve the overall customer experience. In Amazon, it’s a crucial technique to increase positive reviews and prevent negative ones. Before we can discuss Amazon marketing and email drip campaign...