Author: Natalia Wulfe

On June 22nd, the Austin Business Journal revealed the rankings of this year’s Best Places to Work finalists. Within the small business category, made up of companies with 10-50 employees, Effective Spend ranked #8 out of 20 finalists, landing the company in the ABJ's Top 10. The finalists were announced at the ABJ’s annual awards luncheon. Effective Spend was honored to attend as one of the 75 finalists, among other...

June 22, 2018

In May, Amazon announced one of its most significant changes to ever impact Amazon customer service - an increase to the annual Prime membership fee. On June 16th, renewing Amazon Prime members began paying 20% more for their membership, with the annual fee increasing from $99 to $119. The last time Amazon increased the fee, was in 2014 - a lifetime ago in the online age! Yahoo Finance recently surveyed...

June 12, 2018

Effective Spend Digital Marketing has been honored by the Austin Business Journal as one of Austin’s Best Places to Work for 2018! The final ranking of the winners will be revealed at the ABJ’s annual awards ceremony on June 22nd. Each year, ABJ performs an extensive selection process to find the area’s top companies. As part of this process, employees were asked to take part in ABJ’s anonymous and...

May 10, 2018

Springtime brings with it the annual Hero Conf, where PPC marketers from all over the country (nay, the world!) gather to immerse themselves in all things digital advertising. The conference offered more than 40 sessions with topics ranging from visual search to “Moneyball Analytics”. If you missed it this year, have no FOMO. Effective Spend sent three of our own PPCers to represent and report back on the top...

April 30, 2018

After tracing 3,000 ads back to Russian entities, Facebook has unveiled sweeping changes to how it handles advertisements. Though political integrity is the focus, Facebook acknowledged the update will impact all advertisers. The social media empire announced in a recent press release, “We’re going to make advertising more transparent, and not just for political ads”. Once the transparency measures go into effect next summer in the U.S., every Facebook...

November 13, 2017

Marketing has a come a long way from the days of mailbox stuffing coupons and various other direct mailers, that eventually ended up as cage liners for said customer’s family pets. In the age of self-driving cars and the Internet of Things, there are much more effective ways to reach new customers and nurture leads. If you guessed I was eluding to marketing automation platforms, then you guessed...

August 21, 2017

It’s that time of year again. Late summer, otherwise known (to marketers, at least) as the back-to-school shopping season, is upon us. Back to school season is the second biggest shopping season of the year, and analysts predict that back-to-school spending in 2017 will reach $83.6 billion. If you sell anything that parents, students, or teachers are likely to want or need as they head back to school, this...

July 24, 2017

Each year The Internet Retailer Conference and Exhibition (IRCE) attracts some of the biggest names and brightest brains in the world of eCommerce, and 2017 was no different. We were lucky enough to attend and share some valuable insight into the landscape of current and future industry trends. One of the key takeaways came from Jason Roussos, our CMO at Effective Spend, who presented at this year’s event. Each...

June 30, 2017
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