Author: Nick Barden

Austin Business Journal has released its 2019 Fast 50 list, which recognizes the fastest-growing companies in the Austin area. Effective Spend is named among this year’s awardees, which include a diverse cast of local businesses ranging from cybersecurity to artificial lawn providers.  This is the second award recognition Effective Spend has received this year for high revenue growth. In August, the company was also awarded a spot on the...

Google has announced the finalists for their 2019 Premier Partner Awards. Effective Spend joins other top PPC marketing agencies as a finalist in the Shopping Excellence category. The Shopping Excellence award is presented to the agency that demonstrates the best use of Google Shopping Ads to drive more sales for their clients.  “This is an exciting nomination for us,” said Brian Wulfe, Founder & CEO of Effective Spend. “It...

Facebook gives advertisers unparalleled options for targeting unique audiences and designing custom ad content for each audience. That being said, building content to accommodate all the different ad sizes across Facebook, Instagram and Messenger can be daunting. Facebook offers a helping hand with its built-in ad automation that can dynamically adjust your creative to fit different placements. However, it’s still best practice to manually design content that’s optimized...

Today, Inc. magazine unveiled its annual Inc. 5000 list, the most prestigious ranking of America’s fastest-growing private companies. Coming in at #3,682, Effective Spend ranks among the top 75% of high-growth U.S. companies.  For the past 37 years, the Inc. 5000 list has showcased the most successful companies within the US economy’s most dynamic segment—its independent small businesses. Companies like Pandora, Yelp and Timberland all saw some of their...

Amazon product reviews are incredibly important to consumers. 95% of shoppers consult reviews before making a purchase.  And they’re not just great for driving conversions. Reviews also provide SEO value in the words of real customers. Their authenticity makes them searcher-friendly by nature. Plus, it’s a great way to receive feedback and continue to improve your product and the customer experience. That’s all fantastic. The problem is, they’re tough to...

One of the worst feelings as a seller on Amazon is when you see a negative product review and a decrease in your star rating. This can give users a poor impression of your products, especially compared to the competition, which could end up hurting your conversion rate. That’s why it’s so important to be on top of tracking and managing customer reviews. Below, we’ll go over some ways...

This April, Effective Spend joined over 40 speakers from some of the industry's top digital marketing agencies to present at the #1 PPC conference, Hero Conf. The conference brings together 600 PPC practitioners each year and covers innovative new ideas in paid search, paid social, and display advertising. This year, Effective Spend’s own Paula Thompson presented a session on Reddit advertising. As a Digital Media Director, Paula has more...