kenshoo infinity award winner effective spend-min

Effective Spend Awarded Kenshoo’s Infinity Award

Last month January 25th, Kenshoo welcomed advertisers and associates from around the world to kick off the sixth annual installment of the K8 Summit. For the fifth year in a row, Effective Spend has had the privilege of sending representatives from the agency to experience and enjoy the impressive event. This year, however, offered a new and distinct honor as the team attending would also accept an Infinity award based on their work for the online retailer, Bellacor, specifically for Pinterest Scale.

Video Credit: Kenshoo

Through Effective Spend and Kenshoo’s partnership, the team was able to leverage the unique campaign automation and reporting tools to efficiently scale a comprehensive Pinterest shopping campaign for Bellacor’s 500,000+ product catalog. Brian Wulfe, Effective Spend’s CEO & Chief Digital Strategist, spoke at the conference and offered insights into the success Bellacor experienced with Pinterest advertising. Wulfe cited a case study he had written detailing the tactics and tools he used to help increase traffic 140%, amplify return on ad spend 100% and grow revenue 784%. Through Kenshoo’s partnership and platform, Effective Spend was able to successfully elevate Bellacor’s Pinterest presence and drive better performance overall within the platform.


Tara Wilford