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Effective Spend Named Among Best SEO Firms in Austin by Digital.com

Effective Spend’s SEO team continues the company’s streak of accolades with their inclusion on Digital.com’s 2021 list of Top SEO Firms in Austin. This comes shortly after making Built In Austin’s Best Small Companies List, Digital.com’s Top Digital Marketing Companies and several honors in 2020 highlighting the company’s rapid growth and positive culture.

The company was founded in Austin in 2012 and has recently expanded into the Los Angeles market. In addition to its organic media services, Effective Spend also offers comprehensive PPC advertising and social media marketing as well as digital creative and data analytics services.

“Our SEO and Digital PR Team has seen record growth over the last few years,” said Greg Barkley, Effective Spend’s SEO & Digital PR Director. “We’re proud to provide a unique offering that seamlessly integrates technical SEO, content marketing, and modern PR practices to help amplify our clients’ brands online and achieve real results that impact their bottom line.”

Digital.com’s Methodology

Digital.com prides itself on being different than other review sites. Instead of basing their rankings on editorial opinions and user-submitted ratings, Digital.com focuses on genuine user comments posted on Twitter. Taking thousands of these authentic perspectives, they use sentiment analysis to dig into these micro-reviews to create a simple and unbiased company ranking.

With the goal to find the best products, services, and software for running and growing a digital small business, they give each sub-category additional qualifications to factor into the rankings. For SEO companies, Digital.com not only compares companies based on their sentiment analysis, but also their core service offerings. All nominees were required to offer multiple services in their SEO packages and work with businesses across various industries.

With the requirements met and the factors analyzed, The Digital.com team conducted a 40-hour assessment on over 50 companies to create their list of the Best SEO Firms in Austin, and Effective Spend made the cut!

About Effective Spend’s SEO & Digital PR Services

Effective Spend’s SEO and Digital PR teams work hand in hand to give their clients a comprehensive SEO service offering. It all begins with a technical and strategic audit that allows the Effective Spend team to understand what opportunities are present and to identify strategic keyword cohorts. From there, the team builds a plan that incorporates the right mix of technical site improvements, content creation, media relations, and link building. The team tracks key metrics to provide analytical insights and ensure measurable improvements, with the goal of boosting the client’s keyword rankings and online brand authority.

Read their SEO & Digital PR Case Study to see how Effective Spend helped Swyft Filings improve their brand authority in a mature and highly competitive online landscape.


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Born and raised in Southwest Michigan, Nick left the snowy north to join the Effective Spend team in 2019 as a Marketing Strategist for the newly formed Internal Marketing team. Before moving to Austin, Nick attended the University of Michigan, graduating with a degree in English, and lived on Long Island, New York, for a few years, working in marketing for an eCommerce plumbing and heating company. Outside of work, Nick plays hockey, watches too much television, and holds a deep affinity for pizza.