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Effective Spend Presents at Top PPC Industry Conference – Hero Conf 2019

This April, Effective Spend joined over 40 speakers from some of the industry’s top digital marketing agencies to present at the #1 PPC conference, Hero Conf. The conference brings together 600 PPC practitioners each year and covers innovative new ideas in paid search, paid social, and display advertising.

This year, Effective Spend’s own Paula Thompson presented a session on Reddit advertising. As a Digital Media Director, Paula has more than 6 years of experience in social media advertising on channels including Facebook, Instagram, LinkedIn, Reddit, and Twitter, among others. At least that’s the TL;DR version of her background. (Pssst…if you’re not yet familiar with Reddit slang, that stands for “too long; didn’t read”.)

In her presentation, “Shhh! Reddit is PPC’s Best Kept Secret,” Paula covered the basics about Reddit and the Reddit user base, how to find your target audience on Reddit, and strategies for effective advertising on the platform. If you missed out on her presentation and want to learn how to advertise on Reddit, don’t worry, we’ve got you covered! You can view a full recording of the session and the presentation slides here.

Reddit Advertising - Hero Conf 2019 Effective Spend Presentation Recording
Paula Thompson

Paula has been with Effective Spend since 2012 and has an extensive background in the digital media buying and planning space. She is regularly brought in to consult potential clients on strategic account implementations to improve their bottom line. Paula’s team manages a wide range of traditional SEM accounts, as well as social and programmatic display marketing clients. She is a native Texan and University of Texas alum.