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Inc. 5000 names Effective Spend Top 250 Texas Company

As part of their ongoing series highlighting the most successful companies in different regions of the United States, Inc. 5000 has named Effective Spend among the top 250 companies in Texas! Similar to the national Inc. 5000 and ABJ FAST50 lists we were selected for in 2019, these regional lists rank companies based on their growth over a specific time period. For their first annual regional rankings, Inc. 5000 chose to take a closer look at five growth hot-spots (California, DC Metro, Texas, Florida, and the Midwest), to highlight the “most inspiring companies” they could find. From cities and towns large and small, and from industries ranging from retail to engineering, Inc. honored the top 250 companies for each of the five locations.

Over the two year period examined for this ranking, these 250 Texas companies brought in $10.9 billion in total revenue while creating 21,157 jobs. Even just in Texas, we are among good company. Our home of Austin came in #2 among high-growth metro areas in the state, second only to San Antonio. Additionally, the Texas Industry category we belong to, Advertising & Marketing, boasted the third most companies on the list, just behind Software and Business Products & Services. Check out Inc.’s infographic for more breakdowns of the list’s data.

“Given that Texas is a very big state and is home to some of the country’s largest business hubs, we are incredibly proud to be selected for Inc.’s Texas list,” said Natalia Wulfe, Co-Owner & CMO of Effective Spend. “As an Austin native, building a company in Texas and supporting our community has been a privilege. As we grow, our goal is to continue to deliver unparalleled digital marketing services to our clients and to support our amazing, hardworking team with the career acceleration opportunities that only quick-growth companies can offer.”

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Meet Our Leadership Team

So who led Effective Spend to this growth? While our agency is filled with leaders, Brian, Natalia, and Alex have been here since the early days and are responsible for the team we have today. Behind their leadership over the last couple of years, we have seen great growth in profits and clients, more than doubled our staff, and moved into a new office more than double the size of our previous location. That being said, pure growth has never been their main goal. Their priority has always been to give our clients, old and new, unbeatable service while building and maintaining a culture that attracts top talent. From there, growth naturally follows.

Brian Wulfe Effective Spend Meet the Team

Brian is the founder and CEO of Effective Spend, one of the fastest-growing digital marketing agencies in Texas. He founded Effective Spend in 2008 after leading the marketing department of a top 250 internet retail company. With more than 16 years of experience in performance-based digital marketing, Brian currently leads the strategic direction of the agency in his role as acting CEO.

In addition to being a business owner and a leader, Brian remains a true digital marketing practitioner. He jumps in and works with clients daily which allows him to stay very close to the evolution of the industry and ensure that Effective Spend continues to put innovative ideas, strategies and technologies into practice for its clients.

Natalia Wulfe Effective Spend Meet the TeamNatalia
Natalia joined Effective Spend in 2011 and has been instrumental in the rapid growth of the company. She brings more than 15 years of marketing expertise, with both agency and in-house client experience. After 6 years of leading an expert PPC advertising team, Natalia currently runs internal marketing and people operations. A proud Austin native, Natalia holds an advertising degree from UT with a concentration in media planning. She enjoys sharing the wonders of her weird city with her two young daughters.

7 years ago, Alex joined Effective Spend as the first-ever hire. After spending 2 years learning the ins and outs of Paid Search, he took a hiatus to start and run his own eCommerce business, FringeSport. 4 Years, $10M in revenue, 25,000+ happy customers and 30 team members later, he successfully sold FringeSport. Alex returned to Effective Spend to develop all areas of our business and to help our partners achieve the best possible results by marrying Paid Search into a holistic business strategy.


Meet the rest of the team here!


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Born and raised in Southwest Michigan, Nick left the snowy north to join the Effective Spend team in 2019 as a Marketing Strategist for the newly formed Internal Marketing team. Before moving to Austin, Nick attended the University of Michigan, graduating with a degree in English, and lived on Long Island, New York, for a few years, working in marketing for an eCommerce plumbing and heating company. Outside of work, Nick plays hockey, watches too much television, and holds a deep affinity for pizza.