In May, Amazon announced one of its most significant changes to ever impact Amazon customer service - an increase to the annual Prime membership fee. On June 16th, renewing Amazon Prime members began paying 20% more for their membership, with the annual fee increasing from $99 to $119. The last time Amazon increased the fee, was in 2014 - a lifetime ago in the online age! Yahoo Finance recently surveyed...

Effective Spend Digital Marketing has been honored by the Austin Business Journal as one of Austin’s Best Places to Work for 2018! The final ranking of the winners will be revealed at the ABJ’s annual awards ceremony on June 22nd. Each year, ABJ performs an extensive selection process to find the area’s top companies. As part of this process, employees were asked to take part in ABJ’s anonymous and...

Springtime brings with it the annual Hero Conf, where PPC marketers from all over the country (nay, the world!) gather to immerse themselves in all things digital advertising. The conference offered more than 40 sessions with topics ranging from visual search to “Moneyball Analytics”. If you missed it this year, have no FOMO. Effective Spend sent three of our own PPCers to represent and report back on the top...

For many digital marketers, machine learning is the clear next step for paid search. In the age of Alexa, Siri and Google Home, artificial intelligence and more specifically, machine learning has taken a front seat in everyday life and now digital marketing. In a recent Search Engine Watch post, they described machine learning as taking artificial intelligence a step further by eliminating the need for human input in...

As we’ve been seeing over the last couple of years, semantic intent-based searches are quickly outdoing keyword-based searches. Last year, Google released a solution to targeting these new semantic, high-intent audiences that allow advertisers to engage with viewers in major life milestones—capturing them in essential micro-moments. It’s while they are in the midst of these important micro-moments that consumers are more likely to change their shopping habits to...

Last month January 25th, Kenshoo welcomed advertisers and associates from around the world to kick off the sixth annual installment of the K8 Summit. For the fifth year in a row, Effective Spend has had the privilege of sending representatives from the agency to experience and enjoy the impressive event. This year, however, offered a new and distinct honor as the team attending would also accept an Infinity...