Last month January 25th, Kenshoo welcomed advertisers and associates from around the world to kick off the sixth annual installment of the K8 Summit. For the fifth year in a row, Effective Spend has had the privilege of sending representatives from the agency to experience and enjoy the impressive event. This year, however, offered a new and distinct honor as the team attending would also accept an Infinity...

You may be asking, “What is an email drip campaign?” or “How can this help my business on Amazon?" Well, an email drip campaign is a marketing strategy that “drips” relevant emails to customers for a period of time to improve the overall customer experience. In Amazon, it’s a crucial technique to increase positive reviews and prevent negative ones. Before we can discuss Amazon marketing and email drip campaign...

Consumers quickly evolved to rely on typing queries in search engines to find what they're looking for. There’s less of a need to call an establishment when you can find their menu, hours, and reviews by typing in a quick Google search. And while consumers can choose to use voice search rather than physically typing an inquiry, it's not often you see people talking into their phone to...

Most digital marketers should be familiar with display advertising on the Google Display Network, if not actively utilizing it as part of their overall digital strategy. The most effective way to use this advertising method is in conjunction with remarketing lists to recapture web visitors or previous converters. One of the least effective ways to utilize display ads is through pure impression based advertising across the entire display...

Defining Your Marketing  Strategy Marketing strategies are simple in theory. The more you begin to flesh them out, however, you'll find there are a lot of details easily overlooked. More often than not, these overlooked details are what hold you accountable to a successful strategy, and also keep you honest to two very simple questions: one, did you successfully execute what you initially set out to? And two, did...

In late 2016, information technology research company Gartner revealed its top 10 predictions for IT organizations and users over the next coming years, a couple of which caused a stir amongst those in the digital industry. The predictions left them anxiously wondering what the future held and how it could affect the everyday processes they currently implement. Artificial Intelligence (AI) was at the heart of these predictions, and...