Search engine optimization (SEO) is the process of optimizing your website to help it rank high in search engine result pages (SERPs), and one of the core aspects of SEO is writing great content. Whether it’s a blog post, or even copy on a product or landing page — using SEO best practices when writing will help your pages rank higher and improve the user experience when reading. In...
For the 2nd year in a row, Effective Spend has made the Austin Business Journal's Fast 50 list of the fastest-growing private companies in central Texas. After making the 2019 list, Effective Spend is back, climbing in the rankings from 23rd to 15th on the 2020 ABJ Fast 50! The digital marketing agency, which was founded in Austin in 2008, specializes in PPC advertising, social media marketing, and SEO. They...
We all make mistakes. Most of these mistakes will be minor and inconsequential, serving as an opportunity to learn. These are the mistakes that can make you stronger....
Marketing for a mobile app is a different game than for a website or an Amazon store. One of the best ways to get your app in front of more people and downloaded on more Android and Apple devices is to utilize Google UACs (Universal App Campaigns). Google has built a series of five campaign types that each target different stages of the app marketing funnel, from building...
On August 12, 2020, Austin-based, Effective Spend, was named among the fastest growing companies on the Inc. 5000. The digital marketing agency, founded in 2008, specializes in PPC advertising, social media marketing and SEO. This is Effective Spend’s 2nd year in a row to make this prestigious list, and the company is one of only 34 Advertising & Marketing Agencies in Texas recognized this year. The company moved up 270...
How does your business adapt to the constantly changing organic search landscape? Google is making changes to search at an ever-increasing rate. In 2010 Google made about 400 algorithm changes throughout the year, but in 2018 they made over 3,200 updates at a rate of about 9 per day. These algorithm changes vary in scope and scale and it’s important to track these updates because they can cause significant...
Effective Spend is now Optimal! Read our press release to learn more about our new brand and what's next for our company.