February 25, 2019

Posted on February 25, 2019 in News, Paid Social, PPC
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This February, Social Media Week came to Austin for its third and biggest year yet! Social Media Week Austin (SMWATX) brings together marketing, media, and technology professionals from more than 50 countries with a curiosity and passion for new ideas, innovations and emerging trends in social media. Effective Spend’s own Natalia Wulfe and Jared Scott were among the more than 100 speakers on this year’s agenda, which spanned three...

February 19, 2019

Posted on February 19, 2019 in E-Commerce, Paid Social
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Thanks to machine learning and big data, the accuracy and scope of search engines like Google, Bing, and Pinterest increase literally every day. However, neither Google nor Bing nor Pinterest can read your mind — at least not yet. So, when you want to look up something but you don’t know what to call it, you have to get creative. You cross your fingers and hope that the...

January 17, 2019

Posted on January 17, 2019 in Digital PR, SEO
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According to the Pew Research Center, roughly 93% of adults get at least some news online. So, if you aren’t integrating outreach to online media sources into your PR strategy, it’s high time. Both agency and in-house PR professionals have had difficulty truly gauging the success (or failures!) of their efforts. Long-standing, vague metrics like ad equivalency and impressions haven’t been able to fully translate the ROI of public...

October 17, 2018

Posted on October 17, 2018 in Amazon, E-Commerce
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Enhanced Brand Content (EBC), also known as A+ Content, is a feature available to sellers that have their brand registered with Amazon. If you don’t have your brand registered, I’d recommend doing this as soon as possible! (Check out our Step-By-Step Brand Registry Guide.) Brand Registry will give you lots of awesome tools like EBC which is an essential tool to visually explain selling points, build your brand,...

October 3, 2018

Posted on October 3, 2018 in Amazon, News
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Effective Spend is excited to announce the launch of our new YouTube channel, Effective on Amazon. Each episode gives Amazon sellers and marketers actionable tips they can put into practice right away to increase their sales and revenue on Amazon. The short 5-10 minute episodes will cover a range of topics, including how to improve product listings for better conversion rate, how to rank higher in Amazon search...

September 23, 2018

Posted on September 23, 2018 in Amazon, E-Commerce
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If you are competing with other Amazon sellers that sell your product, the key to capturing market share and growing your sales is winning the Buy Box. According to Statista, 82% of all Amazon purchases come through sellers that won the Buy Box at the time of purchase. If you’re not winning the Buy Box, it doesn’t mean customers can’t purchase from you, it just means you’re far...