August 5, 2020

Posted on August 5, 2020 in Display Ads, Facebook, Google, Paid Search, PPC, Social Media
3 Likes

Cybersecurity and online privacy is a growing concern among many Americans. Between the rapidly-evolving internet and the lethargic process of enacting laws, the balance between businesses’ legal access to users’ information and consumers’ right to privacy is prone to large swings one direction or the other. The latest swing comes out of California in the form of CCPA, a law that has long-lasting implications for the digital marketing...

June 25, 2020

Posted on June 25, 2020 in Awards, News
2 Likes

Effective Spend has been named one of 2020's Best Places to Work in Austin. This is our company’s second time receiving this prestigious and competitive award from the Austin Business Journal. Only 65 businesses made the ABJ’s cut this year, ranging in size from micro businesses (10-24 employees) to large businesses (250+ employees). Effective Spend is 1 of only 20 top Austin companies recognized in the small business...

June 15, 2020

Posted on June 15, 2020 in Display Ads, PPC, Top Content
6 Likes

When marketing a mobile app, Google UAC (Universal App Campaigns) should be a key component of your marketing strategy. Universal App Campaigns provide easy advertising access to Google’s network of properties with the flexibility of driving users to both the Google Play Store and Apple App Store. But, it’s more complicated than simply opting into Google App Campaigns. There are five different types of UACs (two of which...

May 26, 2020

Posted on May 26, 2020 in News
1 Like

We’ve always been fortunate to be the digital marketing agency for so many amazing brands: brands that are disrupting their industries, making a difference, growing and succeeding. During this turbulent time, we’re really seeing the heart behind our clients’ businesses in their response to the Coronavirus pandemic, and we are proud to share some of their stories here.   Snap Kitchen Donates Meals to Frontline Workers Nutritious meal delivery service, Snap...

May 8, 2020

Posted on May 8, 2020 in Display Ads, Google, Paid Search, PPC
1 Like

Picture this: you've just finished developing the perfect mobile app and you can't wait to let the world know about it. First, you’ll need to generate a bunch of installs - and quick! But your ultimate goal will be to drive real user engagement and actions in the app, not just installs. You're not sure how to advertise your app to meet all of these different goals. Furthermore,...

March 23, 2020

Posted on March 23, 2020 in Awards, News
1 Like

As part of their ongoing series highlighting the most successful companies in different regions of the United States, Inc. 5000 has named Effective Spend among the top 250 companies in Texas! Similar to the national Inc. 5000 and ABJ FAST50 lists we were selected for in 2019, these regional lists rank companies based on their growth over a specific time period. For their first annual regional rankings, Inc....

Effective Spend is now Optimal! Read our press release to learn more about our new brand and what's next for our company.

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