Google Ads Tag

When Discovery ads were first announced in May 2019 at Google Marketing Live, they immediately excited the marketing industry. The newest campaign offering from Google is designed to help advertisers and digital marketing agencies address the complex changes in online shopping behaviors and show up in the right place, at the right time, for high-intent customers.  According to Google’s Consumer Discover Study, U.S. consumers between the ages of 18-54...

What is a Google Performance Max Campaign? Performance Max is a highly-automated type of Google Ads campaign that uses Smart Bidding across multiple ad types to achieve your campaign objective. The primary differentiator between Performance Max and other Google campaign types is the degree of automation - this campaign type automates everything from audience targeting to ad creative in real-time. Moreover, unlike other campaign types, Performance Max uses machine...

When marketing a mobile app, Google UAC (Universal App Campaigns) should be a key component of your marketing strategy. Universal App Campaigns provide easy advertising access to Google’s network of properties with the flexibility of driving users to both the Google Play Store and Apple App Store. But, it’s more complicated than simply opting into Google App Campaigns. There are five different types of UACs (two of which...

Picture this: you've just finished developing the perfect mobile app and you can't wait to let the world know about it. First, you’ll need to generate a bunch of installs - and quick! But your ultimate goal will be to drive real user engagement and actions in the app, not just installs. You're not sure how to advertise your app to meet all of these different goals. Furthermore,...

 

 

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