Creative Designer – Strategist

GROW WITH US!

This year, Effective Spend was named to the Inc 5000 and Austin FAST 50 lists of the fastest-growing companies. As an integral member of this team, you’ll learn the most, improve the fastest, accomplish more, and have a ton of fun doing it! Come see why the Austin Business Journal recognized us as a 2021 Best Places to Work in Austin and BuiltIn ATX named us one of the Best Small Companies to Work For.

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Inc. 5000 Award

Effective Spend is hiring a Creative Designer – Strategist to join our expert team of digital marketers. This is a unique opportunity for an analytical creative with agency experience to join a team of like-minded hybrid digital designers + marketers who enjoy watching brands grow through well-made, informed creative. This position is an exciting opportunity at a fast-paced digital agency that has always prided itself on staying at the bleeding edge of digital marketing. 

 

In this role, you will merge digital design and data analysis to inform high-level performance-oriented creative and strategy to be presented to the client.  You will manage client expectations with the design team and create assets that will run across various digital media channels including Facebook, Instagram, Google Display Network, YouTube, and more. The ideal candidate not only has a passion for conducting analysis to inform strategy but also in preparing client-facing materials to be presented to key client stakeholders. You value responsive and enthusiastic problem-solving and know that strong communication and detail at all levels of a project will ensure a successful outcome. The Creative Strategist will report directly to the Creative Director.

 

The ideal applicant has experience in social media advertising and design with hands-on Facebook ads management and analysis, and a portfolio of digital creative assets demonstrating their design expertise. Experience in videography and/or video production for social advertising is strongly preferred. The right candidate exhibits a true passion for effectively and efficiently brainstorming and executing new ideas for clients.  The ability to communicate these ideas with the creative team and all stakeholders is essential.

 

Why Effective Spend?

For the last three years in a row, Effective Spend has been named to the Inc 5000 and Austin FAST50 lists of the fastest-growing private companies. With fast growth comes real opportunities for expedited promotion as you master new areas of digital marketing. 

 

We’re also proud to have been recognized on the Austin Business Journal and BuiltIn Austin lists of the Best Places to Work in Austin. As an integral member of this team, you’ll learn the most, improve the fastest, accomplish more, and have a ton of fun doing it!

 

Key Responsibilities : 

  • Design creative briefs and roadmaps by working with account teams and designers. Use deep analysis to inform strategy and provide a detailed explanation of what we plan to create for clients
  • Produce final creative assets with an emphasis on strategy, conceptualization and ideation.
  • Work closely with the Creative Director to strategically plot out creative road maps based off client data, insights and research
  • Collaborate with the creative team to create compelling ideas, develop mood boards and storyboards and contribute to brainstorms on short and long term creative strategy
  • Collaborate cross-functionally with account teams, creative team and clients to create high performing direct response creative for a diverse range of consumers and client brands
  • Help to develop agency creative strategic vision, including monetization strategy
  • Interpret data reflecting consumer behavior across the paid social ecosystem to iterate existing videos, continually optimizing performance across multiple metrics
  • Understand and articulate the main drivers of creative performance and provide clear expectations and measurements of performance

 

Qualifications & Skill Requirements:

  • 2+ years managing creative production or 4+ years of creative production for advertising with strategy. At least 1 year in an agency environment.
  • Familiarity with broader digital advertising platforms such as Google Ads, Programmatic Display, Facebook Ads, Youtube Ads, Pinterest Ads, etc. Stays current with the newest social media creative trends, and uses it as inspiration for future creative. 
  • Strong analysis skills, a passion for the “why” and a desire to explain their thinking to clients and other stakeholders
  • Proficiency in Adobe Creative Cloud, with specific experience in Adobe After Effects (expert level), Illustrator, InDesign and Photoshop
  • Proficiency with Microsoft Office Suite with advanced knowledge of PowerPoint
  • Must provide link(s) to a portfolio of digital content you have produced and/or directed or created and be ready to discuss the strategy underpinning each

 

Benefits:

Here are some of the ways we support an awesome company culture:

  • Medical, dental and vision healthcare plans
  • 401k with company matching
  • Competitive paid time off
  • Additional PTO for volunteering, flexible holidays, birthday and summer Fridays
  • Free onsite parking
  • Hybrid office, with the ability to work from home 2 days a week
  • Work-visit program – employees can spend several weeks vacationing in LA and working out of our Los Angeles office.
  • Healthy snacks, fruit, fresh-ground coffee and cold brew on tap.

 

Learn more about our Company Culture & Benefits

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