Digital Marketing Specialist

Join the Effective Spend Team

Join a team of true digital marketing experts at a company that was named a Top 10 Best Places to Work by the Austin Business Journal!

Effective Spend is hiring a Digital Marketing Specialist to join our expert PPC marketing team. In this entry-level role, you’ll gain the knowledge you need to launch your digital advertising career through advanced training and mentorship. You’ll also gain hands-on experience as you manage advertising campaigns on AdWords, Bing, Facebook and other paid search and paid social advertising channels.

 

The ideal applicant has already gained some experience in Google AdWords and/or Facebook Ads through an internship, college coursework, or other experience. The right candidate exhibits a true passion for becoming an expert digital marketer and has excellent communication and people skills. We provide advanced training to our team members so you can learn industry best practices and master the technology tools and analytical skills that have helped us deliver superior digital marketing services to our clients.

In our PPC department, you’ll have the opportunity for promotion as you master new areas of digital marketing and grow your knowledge and skill set with us.

 

Key Qualities:

  • Analytical – Will love geeking out with us over pivot tables and diving into spreadsheets of data to understand what drives performance.
  • Creative – Appreciates that digital advertising campaigns are equal parts data analytics and good creative design. Can tap into both their right and left brain to come up with creative solutions.
  • Scientifically-Minded – Fancies themselves a bit of a mad scientist. Enjoys testing new ideas, analyzing results, and experimenting with changes to find success.
  • Growth Mentality – Embraces intellectual challenges and seizes opportunities to improve skills and seek out new knowledge.
  • Passionate – Brings it. Hungry, ambitious, motivated and competitive, with a strong work ethic.
  • Resourceful – Will Google literally anything. A true self-starter that enjoys learning new skills and researching new ideas on their own.
  • Organized and Detail-Oriented – Obsessively makes to-do lists and can’t stand to let things fall through the cracks because they genuinely care about their clients’ success.

 

Key Responsibilities:

  • Campaign Creation – Build campaigns from the ground up, including account set-up, campaign planning/organization, competitive analysis, keyword research, and ad copy writing.
  • Campaign Management & Optimization – Manage campaigns to ensure that they continually improve over time. Test and optimize bids, keywords, text ads, image ads, and landing pages to improve campaign performance.
  • Reporting & Analysis – Master the art of performance analysis and client reporting through the daily use of tools such as Google Analytics, Kenshoo, Google Trends, AdWords, Power BI, and more.

 

Qualifications & Skill Requirements:

  • 4-year Bachelor’s degree in business, marketing, advertising, economics, finance, analytics, or a related field
  • Familiarity with Google AdWords and/or Facebook Ads through coursework, internships, or other experience
  • Proficiency with Microsoft Office Suite with advanced knowledge of Excel and PowerPoint
  • Strong mathematical and analytical skills
  • Strong written and verbal communication skills and client relationship skills

 

Benefits:

Effective Spend is proud to be named a Top 10 Best Places to Work by the Austin Business Journal. Here are some of the ways we support an awesome company culture:

  • Competitive paid time off
  • Additional volunteer PTO days
  • Medical, dental and vision healthcare plans
  • 401k with company matching
  • Bonuses for employee and client referrals
  • Fun team outings and social sports like soccer, cornhole and kickball
  • Foosball, chess, and other games in the office for a quick break
  • Great office location within walking distance of the hike and bike trail and numerous coffee shops and lunch spots
  • Snacks, fresh fruit, drinks and plenty of fresh-ground coffee

 

Learn more about our Company Culture & Benefits

 

How to Apply:

Please send your resume and a cover letter explaining your interest and related qualifications to careers@effectivespend.com. Your cover letter is an opportunity to show off your writing skills, highlight your relevant experience, and prove your attention to detail. So show us what you’ve got! We look forward to hearing from you.