Public Relations Specialist

GROW WITH US!

This year, Effective Spend was named to the Inc 5000 and Austin FAST 50 lists of the fastest-growing companies. As an integral member of this team, you’ll learn the most, improve the fastest, accomplish more, and have a ton of fun doing it! Come see why the Austin Business Journal recognized us as a 2020 Best Places to Work in Austin and BuiltIn ATX named us one of the Best Small Companies to Work For.

Fast 50 logo custom
Built in Austin 2021 Best Places to Work
Austin Business Journal's 2020 Best Places to Work Logo
Inc. 5000 Award

Effective Spend is hiring a Public Relations Specialist to join our innovative and growing SEO team. We are looking for a savvy communications professional to help us meet client goals by building media relationships, writing strong pitches and keyword-backed content, and securing press coverage and backlinks from high authority websites. 

 

The ideal candidate is an excellent writer, relationship builder, project manager, and life-long learner. Experience working in public relations, pitching online publications, and building relationships with digital media contacts is a must. Familiarity with SEO and/or a strong interest in expanding their SEO knowledge and skills is a major plus. 

 

Why Effective Spend?

 

For the last two years in a row, Effective Spend has been named to the Inc 5000 and Austin FAST50 lists of the fastest growing private companies. With fast growth comes real opportunities for quick promotion as you master new areas of digital marketing. 

 

We’re also proud to have been recognized on the Austin Business Journal and BuiltIn Austin lists of the Best Places to Work in Austin. As an integral member of this team, you’ll learn the most, improve the fastest, accomplish more, and have a ton of fun doing it!

 

Key Responsibilities:

  • Researching media contacts at leading digital publications and building out highly targeted media lists for pitching and link building outreach 
  • Establishing meaningful media relationships to secure high authority referral links and quality press coverage for clients 
  • Executing proactive pitching and managing tactical link building efforts for dedicated accounts 
  • Writing content for both on-page and off-page purposes; this includes writing creative, thoughtful, and tailored pitches, creating press materials (press releases, press kits, etc.), writing guest articles, drafting keyword-driven blog posts, etc. 
  • Communicating with clients on a regular basis and coordinating PR requests (managing press requests, scheduling interviews, etc.)
  • Monitoring and responding to journalist queries on platforms like HARO

 

Qualifications & Skills Requirements:

  • A minimum of one internship working in public relations, communications, content marketing, and/or SEO is required. 
  • 4-year Bachelor’s degree in marketing, public relations, advertising or communications
  • Agency experience strongly preferred
  • Proficient with PR platforms (e.g. Cision, HARO)
  • Excellent writing skills, applicable to both long and short-form content pieces, pitching, drafting press materials, etc. 
  • Strong interpersonal skills – able to effectively build and manage relationships with clients, media and key stakeholders 
  • Strong organizational skills, time management skills and high attention to detail
  • Familiar with Google Analytics or other website reporting tools and able to extract meaningful insights from data analysis
  • Familiar with SEO platforms is a plus, but not required (e.g. MOZ, WebCEO, Ahrefs, Majestic, SEM Rush)

 

Benefits:

Effective Spend is proud to have been recognized on the Austin Business Journal and BuiltIn Austin lists of the Best Places to Work in Austin. Here are some of the ways we support an awesome company culture:

  • Competitive paid time off
  • Additional volunteer PTO days
  • Medical, dental and vision healthcare plans
  • 401k with company matching 

Learn more about our Company Culture & Benefits

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