Digital Marketing Specialist (SEO)
As an integral member of this team, you’ll learn the most, improve the fastest, accomplish more, and have a ton of fun doing it! Come see why we’ve been named one of the Best Places to Work and Fastest Growing Companies in Austin!
About the Role
Effective Spend (Optimal) is looking for a Digital Marketing Specialist (SEO) to join our innovative, growing SEO team. Optimal specializes in comprehensive SEO strategies including industry-leading content marketing, link building and website optimizations.
The ideal candidate has extensive writing and content creation experience and is looking to level up their career in the digital marketing space. At Optimal you will be given the opportunity to gain hands-on experience in both technical and content SEO strategies. You will work directly with clients to help them grow high-quality web traffic and increase conversions. As part of the SEO team, you’ll get hands-on training from SEO industry experts to sharpen your personal digital marketing toolset.
Who Are We?
Optimal is a media company on a mission, bringing together the best data, technology, and people to achieve our clients’ marketing goals. Brand, campaign, or cause: we maximize performance at every moment. Our team is leading the digital media charge in connecting consumers with the products and services that will help them live healthier, happier lives. We strive to make a difference for our clients, the individuals we reach, and the world around us.
Everyone at Optimal has the opportunity to learn, grow, and progress. From our staff-led DEI initiatives to our Optimal Academy, we provide our team with the personal and professional training and development they need to achieve real career advancement.
Key Responsibilities:
- Work closely with content writing resources (both internally and on client-side) to produce high-quality, research-backed content in line with SEO strategy
- Write high-quality website content, including new articles and landing pages
- Identify new SEO opportunities that will drive success for our clients
- Perform SEO assessments/audits of clients’ websites, including technical site components, content strategy, and competitor analysis
- Implement on-page SEO optimizations such as headers, metadata, schema, etc.
- Work with developers to implement technical SEO deliverables, such as 301 redirects, canonical issues, image compression, site speed, etc.
- Analyze clients’ web analytics performance, write up performance analysis reports and present reports to clients
Qualifications / Requirements:
- 1+ years of relevant SEO experience
- 4-year Bachelor’s degree in Marketing, Advertising, Journalism, Analytics, English/Writing, or Communications; or relevant experience through school and/or internships
- Ability to extract meaningful insights from data analysis and make specific SEO recommendations
- Some experience with Google Analytics and Google Search console
- Strong written and communication skills a must
- Familiar with best practices for technical SEO components such as schema, canonicals, Core Web Vitals, and XML sitemaps
- Some experience with SEO platforms and tools (e.g. Moz, WebCEO, Ahrefs, etc.)
- Familiarity with conversion rate optimization best practices and ability to identify opportunities for improvements throughout clients’ websites
- Proficient with Microsoft Office suite, especially Excel
- Familiarity with HTML and CSS is a plus
Optimal is proud to offer the following:
- The base salary ranges from $55,000 to $68,000 annually depending upon factors including, but not limited to, experience, skill level, education and location.
- Open leave (paid time off)
- Paid Leave for new parents
- Health insurance (including dental and vision)
- Flex Spending Plan
- Employee Assistance Program
- 401K with company matching
- Student Loan Repayment Program
- Professional development opportunities
- Rewards and recognition programs
- Mobile phone & internet reimbursement and much more
Office Hours
We work on a hybrid basis. Work hours are consistently 9:00 A.M. to 5:00 P.M., Monday – Friday, with the expectation that evening and weekend work will be required as necessary.
Learn more about our Company Culture & Benefits
Notice to Applicants and Employees:
Our Employee Privacy Policy has changed, you can read more here.
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