Search Engine Optimization (SEO)

Your 4-Step Guide to Link Building with Infographics

If you spend any time online, chances are you’ve come across an infographic. Infographics are large visual images that represent data, statistics, or other information in a compelling way. Known for their ability to “go viral,” infographics are a popular link building tactic for many businesses. Why infographics are great for link building As you can see from the coffee-related infographics below, infographics can range in their content from lists...

B2B Link Building Basics

In early 2016, Google definitively stated that links are one the three most important factors that help you rank better on Google. When it comes to SEO success, links to your website are a huge part of the equation. But how do you get links to your website? Let us introduce you to “link building.” What Is Link Building? A backlink is a link from another website to your website. Link...

How Paid Search Marketing Supports Content Marketing

When you’re working out your budget for the year, you face the difficult task of figuring out which marketing tactics to focus your resources on. With limited budget to go around, there will always be winners and losers. Business owners and marketers often struggle with knowing which tactics and approaches are really necessary, and which to invest the biggest part of the budget. It’s common enough to find articles...

Voice Search’s Role in the Future of SEO

If you had a Google Home and were watching television sometime this past spring, you may have been surprised when a Burger King commercial activated your Google Home. In what was viewed alternately as invasive, annoying, or incredibly clever, Burger King’s April 2017 Whopper ad said “OK Google, what is the Whopper burger?”, prompting Google Home to read “The Whopper sandwich is the signature hamburger product sold by the...