Why Hire a Search Engine Marketing Company?
Many businesses manage their paid and organic search marketing campaigns in-house. Pay-per-click (PPC) platforms like Google AdWords and Bing Ads are designed so that anyone can sign up and start buying keywords in just minutes. However, search marketing has become incredibly competitive. There are enormous amounts of data to analyze and several layers of complexity that the average business owner or marketing manager just doesn’t have time for.
PPC campaigns that are run incorrectly can be extremely costly. Poorly managed SEO can often cause more harm than good, possibly decreasing your search engine rankings or, in the worst cases, even getting your website banned from search indexes altogether. For many businesses, it is far more cost effective to partner with a professional online marketing company for management and reporting of their PPC and SEO marketing efforts.