Digital Public Relations

AMPLIFY YOUR BRAND ONLINE

This isn’t your mother’s PR. Gone are the days of legacy metrics like ad equivalency – we use data-driven metrics that showcase the ROI of PR efforts. Unlike traditional public relations, our unique approach integrates SEO best practices and focuses on key online metrics to build successful media plans that elevate your brand exposure.

OUR DIGITAL PR PROCESS:

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MEDIA RELATIONS

A successful media relations strategy complements your SEO initiatives. While a traditional PR agency focuses on a range of efforts, such as events, print media, and social media, the team at Effective Spend goes beyond traditional PR by using conventional PR wisdom in addition to tactics to improve a website’s visibility and rank in search engines. By managing relationships with journalists, bloggers, and influencers, our team works to earn mentions that increase brand awareness and drive traffic to our clients’ websites.

At the core of our media relations strategy is an ability to calculate where the opportunities exist for our clients to stake a claim in ongoing conversations in their respective industries. We surface these opportunities by conducting extensive competitor research and leveraging a mix of enterprise PR and SEO tools to determine the potential value of an outreach initiative. We then serve as an extension of our clients’ in-house teams by sending customized pitches to targeted media on their behalf.

We also offer comprehensive reporting highlighting increases in domain authority and how much web traffic is attributed to each piece of coverage. Our clients don’t have to take our word for it. Digital PR means having measurable data to correlate PR hits to real growth in conversions and revenue.

“Since launching Pinterest Shopping ads with Effective Spend, our Pinterest revenue has tripled on an improved ROAS. We are thrilled with this success and excited to expand even further.”

– Lisa Becchetti, Director of Customer Acquisition – Bellacor

CONTENT DEVELOPMENT

Quality content is what sets our clients apart amongst the slew of pitches reporters receive every single day. PR success is dependent on interesting stories that bring something new to the table, whether that’s insights from proprietary data and surveys or bringing a unique perspective to an industry-wide discussion. By conducting competitor, keyword, and industry research, we communicate the best way to create content that’s informative and compelling. We offer further assistance by either writing the content on our clients’ behalf or by providing detailed outlines that make it easy for our clients’ in-house writers to produce the final article.

We believe that unique pitches supported by stand-out content are more likely to result in mentions, links, and interviews. This not only increases brand awareness and SEO value, but also establishes trusted relationships with reporters who need sources for future news coverage. By combining content marketing with PR, we provide media with ready-to-go content.

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A successful link building campaign can reap massive benefits, such as strengthening domain authority, driving referral traffic, and improving search engine rankings for relevant search terms. At Effective Spend, our PR professionals apply SEO best practices to identify impactful link building opportunities. The strategy largely depends on a client’s goals, as well as where we believe they’ll experience the greatest gains.

Outreach for link building campaigns requires creativity and time. Depending on the link building strategy, it’s imperative that outreach is done in a thoughtful manner in order to be effective. We take the time to research who exactly we’re reaching out to, allowing us to customize emails and messaging to achieve the desired outcome.

Forbes Domain Authority Columbus Business Review Domain Authority The Christian Post Domain Authority Brides Domain Authority

Chowhound Domain Authority Retail Dive Domain Authority Cheddar Domain Authority

Bring Your PR Strategy into the Digital Age

Pinterest Case Study: Bellacor

Bellacor

With a catalog of over 500,00 lighting and home furnishing products, Bellacor’s design-centric audience relies on Pinterest. Having limited Pinterest reach or engagement, Bellacor looked to us to improve their social media strategy. Effective Spend leveraged Kenshoo Social, a platform which automates the creation, management, and optimization of highly-targeted social marketing campaigns. 

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784%

Higher Click Revenue

144%

Traffic Increase

98%

Increase Click ROAS

THE EFFECTIVE SPEND DIFFERENCE

In-House Approach In-House Approach

We believe the best account performance occurs when our account teams serve as a true extension of a client’s business. At Effective Spend, we don’t abide by the typical lines drawn in regards to how far we’re willing to support our clients. Our approach goes beyond the accounts and strives to do whatever necessary for success.

Account-Based Profit Sharing Account-Based Profit Sharing

We fully align client goals with those of our account team by rewarding top personnel with a share of their account’s billings. The program helps us retain the best and brightest managers in the industry while ensuring they have skin in the game.

Experience Experience

Our agency was founded on search engine marketing over a decade ago and has an industry-leading record in retaining personnel. Unlike some of our competitors, our clients benefit from seasoned veterans directly managing accounts, as well as a strategic team with over 100 years of combined digital experience.

Transparency Transparency

Exact details of all media purchased and the resulting data associated with those purchases are fully and openly shared with clients. This includes all rates paid, granular performance metrics, and anything else clients may need.

Data & Technology Data & Technology

Underpinning each of our services is a data layer comprised of custom integrations with each advertising channel. Sitting on top of our data layer is a comprehensive business intelligence suite with automated alerts, actions, and dashboard reports that enable our account managers to dive deeper and go further with every client’s business.

Risk-Free Partnership Risk-Free Partnership

We bring custom service agreements to all clients based on what we believe is necessary to reach success. We further reduce risk by ensuring our work stands on its own with month-to-month agreements, whereas most agencies in the space lock clients into 12-month minimum term agreements.

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