Search engine optimization (SEO) is the process of optimizing your website to help it rank high in search engine result pages (SERPs), and o...
Quality content is what sets our clients apart amongst the slew of pitches reporters receive every single day. PR success is dependent on interesting stories that bring something new to the table, whether that’s insights from proprietary data and surveys or bringing a unique perspective to an industry-wide discussion. By conducting competitor, keyword, and industry research, we communicate the best way to create content that’s informative and compelling. We offer further assistance by either writing the content on our clients’ behalf or by providing detailed outlines that make it easy for our clients’ in-house writers to produce the final article.
We believe that unique pitches supported by stand-out content are more likely to result in mentions, links, and interviews. This not only increases brand awareness and SEO value, but also establishes trusted relationships with reporters who need sources for future news coverage. By combining content marketing with PR, we provide media with ready-to-go content.