Thanks to machine learning and big data, the accuracy and scope of search engines like Google, Bing, and Pinterest increase literally every day. However, neither Google nor Bing nor Pinterest can read your mind — at least not yet. So when you want to look up something but don’t know the name of it, you have to get creative. You cross your fingers and hope that your description...

According to the Pew Research Center, roughly 93% of adults get at least some news online. So, if you aren’t integrating outreach to online media sources into your PR strategy, it’s high time. Both agency and in-house PR professionals have had difficulty truly gauging the success (or failures!) of their efforts. Long-standing, vague metrics like ad equivalency and impressions haven’t been able to fully translate the ROI of public...

If you’re coming from our YouTube series, Effective On Amazon, welcome to this blog post which will give you examples of Good, Bad and Ugly Enhanced Brand Content! Alright let’s cover the basics, and then we’ll get into some examples. Enhanced Brand Content (EBC) is a feature available to sellers that have their brand registered with Amazon. If you don’t have your brand registered, I’d recommend doing this as...

Effective Spend is excited to announce the launch of our new YouTube channel, Effective on Amazon. Each episode gives Amazon sellers and marketers actionable tips they can put into practice right away to increase their sales and revenue on Amazon. The short 5-10 minute episodes will cover a range of topics, including how to improve product listings for better conversion rate, how to rank higher in Amazon search...

If you’re competing with other Amazon sellers that sell your product, the key to capturing market share and growing your sales is winning the Buy Box. According to Statista, 82% of all Amazon purchases come through sellers that won the Buy Box at the time of purchase. If you’re not winning the Buy Box, it doesn’t mean customers can’t purchase from you, it just means you’re far less...