Store visit conversions help advertisers measure how much foot traffic their Google ads are driving to their physical store locations. A store visit conversion is recorded when someone visits your physical store after clicking on or viewing one of your Google ads. Since their original roll-out in 2014, store visits have helped thousands of advertisers - particularly retailers, restaurants, auto dealerships and hotels - bridge the divide in the...

In October 2019, Built In Austin named Effective Spend #2 on their live ranking of the Best Small Companies to Work for in Austin. This list recognizes local companies with fewer than 100 employees that have strong benefits & perks, compensation packages and company culture. Since the list is a dynamic ranking, positions fluctuate throughout month, however, Effective Spend has remained in the top 5 companies on Built In's...

The how and why behind online ad targeting has long been a mystery to the public, but as of late, Facebook has made efforts to directly answer these questions, in a push for unparalleled ad transparency through their revamped ad preferences page. With their most recent advertising settings update, Facebook users can now dig into why they are seeing the ads they are seeing, how some advertisers got...

Austin Business Journal has released its 2019 Fast 50 list, which recognizes the fastest-growing companies in the Austin area. Effective Spend is named among this year’s awardees, which include a diverse cast of local businesses ranging from cybersecurity to artificial lawn providers.  This is the second award recognition Effective Spend has received this year for high revenue growth. In August, the company was also awarded a spot on the...

Google has announced the finalists for their 2019 Premier Partner Awards. Effective Spend joins other top PPC marketing agencies as a finalist in the Shopping Excellence category. The Shopping Excellence award is presented to the agency that demonstrates the best use of Google Shopping Ads to drive more sales for their clients.  “This is an exciting nomination for us,” said Brian Wulfe, Founder & CEO of Effective Spend. “It...

Facebook gives advertisers unparalleled options for targeting unique audiences and designing custom ad content for each audience. That being said, building content to accommodate all the different ad sizes across Facebook, Instagram and Messenger can be daunting. Facebook offers a helping hand with its built-in ad automation that can dynamically adjust your creative to fit different placements. However, it’s still best practice to manually design content that’s optimized...