Consumers are building deeper and, at times, questionable relationships with their smart devices. As a result, we’ve begun to have conversations with these handheld or virtual assistant devices as if they were humans. This gives marketers and brands a whole new way to reach and connect with these users. As such, it’s important to consider a voice search advertising strategy. Below, let’s take a look at what voice...

Effective Spend is excited to announce our recognition from Clutch as the top digital marketing agency in Austin. Effective Spend ranked number one on the 2019 Clutch Leaders Matrix, a ranking of the 15 best online marketing companies in this category. Clutch is a B2B services ratings and reviews company that connects buyers with the best global service providers. In March, Clutch reviewed more than 300 digital marketing agencies...

This February, Social Media Week came to Austin for its third and biggest year yet! Social Media Week Austin (SMWATX) brings together marketing, media, and technology professionals from more than 50 countries with a curiosity and passion for new ideas, innovations and emerging trends in social media. Effective Spend’s own Natalia Wulfe and Jared Scott were among the more than 100 speakers on this year’s agenda, which spanned three...

Thanks to machine learning and big data, the accuracy and scope of search engines like Google, Bing, and Pinterest increase literally every day. However, neither Google nor Bing nor Pinterest can read your mind — at least not yet. So, when you want to look up something but you don’t know what to call it, you have to get creative. You cross your fingers and hope that the...

According to the Pew Research Center, roughly 93% of adults get at least some news online. So, if you aren’t integrating outreach to online media sources into your PR strategy, it’s high time. Both agency and in-house PR professionals have had difficulty truly gauging the success (or failures!) of their efforts. Long-standing, vague metrics like ad equivalency and impressions haven’t been able to fully translate the ROI of public...