Reddit Advertising is PPC’s best-kept secret as millions of users are actively researching their topics of interest at this very moment. They’re your potential customers, a goldmine of marketing targets for organic and paid posts. Below, we’ll share more about Reddit and how advertising on Reddit works so you can formulate your own marketing strategy for success.  In This Article: What is Reddit and How Does it Work? Reddit...

On January 13th, Built In Austin published their official lists of Austin’s 2020 Best Places to Work and Effective Spend has been ranked on three different prestigious lists:  #12 out of the 50 Best Small Companies to Work For #41 out of the 50 Companies with the Best Perks and Benefits #59 out of the 100 Best Places to Work in Austin overall   Built In determines their rankings by...

Amazon listing optimization is a huge part of driving relevant traffic to your product pages. Traffic is great, but traffic that wants what you’re selling is even better! There are about 3,000,000 active sellers on Amazon. As this marketplace continues to grow in 2020, the quality of your product listing is increasingly important. In this article, we’ll share actionable steps you can take to optimize your Amazon product...

Store visit conversions help advertisers measure how much foot traffic their Google ads are driving to their physical store locations. A store visit conversion is recorded when someone visits your physical store after clicking on or viewing one of your Google ads. Since their original roll-out in 2014, store visits have helped thousands of advertisers - particularly retailers, restaurants, auto dealerships and hotels - bridge the divide in the...

In October 2019, Built In Austin named Effective Spend #2 on their live ranking of the Best Small Companies to Work for in Austin. This list recognizes local companies with fewer than 100 employees that have strong benefits & perks, compensation packages and company culture. Since the list is a dynamic ranking, positions fluctuate throughout month, however, Effective Spend has remained in the top 5 companies on Built In's...

The how and why behind online ad targeting has long been a mystery to the public, but as of late, Facebook has made efforts to directly answer these questions, in a push for unparalleled ad transparency through their revamped ad preferences page. With their most recent advertising settings update, Facebook users can now dig into why they are seeing the ads they are seeing, how some advertisers got...