September 9, 2022

Posted on September 9, 2022 in Awards, News, Recent
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For the 4th year in a row, Effective Spend is back on the Inc. 5000! We've maintained the prestigious honor of being among America’s fastest-growing companies with a 102% growth rate during the qualifying 3-year window. This list gives a one-of-a-kind look at the most successful companies within the economy’s most dynamic segment—its independent businesses. We are proud to once again be among the ranks of the 2022...

August 25, 2022

Posted on August 25, 2022 in Optimal
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The Newly Minted Company Offers Best-In-Class Digital Media Solutions and Performance Marketing Capabilities NEW YORK, LOS ANGELES, AUSTIN, Texas (Aug. 23, 2022)  – Today, Optimad Media and Effective Spend announce their new partnership and relaunch as Optimal. Combining each company’s expertise, technology, and proprietary data, Optimal offers a full scope of performance-based digital marketing services, including paid search and social, search engine optimization, programmatic, connected TV, performance creative, and...

June 30, 2022

Posted on June 30, 2022 in Awards, News, Recent
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The Austin Business Journal has named Effective Spend as one of Austin’s Best Places to Work for the 4th time! Being recognized in 2018, 2020, 2021, and now 2022, is a huge accomplishment and honor. This year, ABJ recognized 70 local businesses ranging in size from 10 employees to 250+ and representing a wide range of industries, including technology, professional services, commercial and residential real estate, and more.   “Keeping...

February 18, 2022

Posted on February 18, 2022 in Google, PPC, Recent
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When Discovery ads were first announced in May 2019 at Google Marketing Live, they immediately excited the marketing industry. The newest campaign offering from Google is designed to help advertisers and digital marketing agencies address the complex changes in online shopping behaviors and show up in the right place, at the right time, for high-intent customers.  According to Google’s Consumer Discover Study, U.S. consumers between the ages of 18-54...

January 19, 2022

Posted on January 19, 2022 in Digital PR, Recent, SEO
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Up until recently, Public Relations (PR) and Search Engine Optimization (SEO) were two completely separate operations. SEO was solely about optimizing the technicalities and performance of one's site, while PR strived to get eyeballs on branded content and newsworthy announcements. But believe it or not, PR and SEO share many similar objectives, and digital marketing agencies like Effective Spend have tapped into the success clients can have when...

Effective Spend is now Optimal! Read our press release to learn more about our new brand and what's next for our company.

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