17 Jan

Posted at 09:52h in Digital Public Relations
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According to the Pew Research Center, roughly 93% of adults get at least some news online. So, if you aren’t integrating outreach to online media sources into your PR strategy, it’s high time. Both agency and in-house PR professionals have had difficulty truly gauging the success (or failures!) of their efforts. Long-standing, vague metrics like ad equivalency and impressions haven’t been able to fully translate the ROI of public...

17 Oct

Posted at 15:29h in Amazon, E-Commerce
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If you’re coming from our YouTube series, Effective On Amazon, welcome to this blog post which will give you examples of Good, Bad and Ugly Enhanced Brand Content! Alright let’s cover the basics, and then we’ll get into some examples. Enhanced Brand Content (EBC) is a feature available to sellers that have their brand registered with Amazon. If you don’t have your brand registered, I’d recommend doing this as...

03 Oct

Posted at 12:01h in Amazon, News
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Effective Spend is excited to announce the launch of our new YouTube channel, Effective on Amazon. Each episode gives Amazon sellers and marketers actionable tips they can put into practice right away to increase their sales and revenue on Amazon. The short 5-10 minute episodes will cover a range of topics, including how to improve product listings for better conversion rate, how to rank higher in Amazon search...

23 Sep

Posted at 11:01h in Amazon
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If you’re competing with other Amazon sellers that sell your product, the key to capturing market share and growing your sales is winning the Buy Box. According to Statista, 82% of all Amazon purchases come through sellers that won the Buy Box at the time of purchase. If you’re not winning the Buy Box, it doesn’t mean customers can’t purchase from you, it just means you’re far less...

17 Sep

Posted at 15:28h in Amazon
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Amazon Brand Registry is a feature specifically for sellers that manufacture their own products. Once your brand is registered, Amazon gives you access to several unique features that can help substantially grow your sales and revenue. Some of these unique features include: Sponsored Brand Ads Enhanced Brand Content Amazon Store Front   This sounds like a no-brainer, right? So why aren’t all manufacturers registering their brand? Well, the process can...

15 Aug

Posted at 12:00h in Awards, E-Commerce, News, Paid Search, PPC
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B2B ratings and reviews firm, Clutch.co, has ranked Effective Spend as a top PPC marketing agency for eCommerce. Clutch has become the go-to source for buyers of business services that are looking for reliable, performance-driven agencies. In a nationwide review, Clutch scored digital marketing agencies on several criteria, including their level of focus on eCommerce and their ability to deliver results for their clients. Additionally, they evaluated client testimonials,...