Effective Spend has been named one of 2020's Best Places to Work in Austin. This is our company’s second time receiving this prestigious and competitive award from the Austin Business Journal. Only 65 businesses made the ABJ’s cut this year, ranging in size from micro businesses (10-24 employees) to large businesses (250+ employees). Effective Spend is 1 of only 20 top Austin companies recognized in the small business...

When marketing a mobile app, Google UAC (Universal App Campaigns) should be a key component of your marketing strategy. Universal App Campaigns provide easy advertising access to Google’s network of properties with the flexibility of driving users to both the Google Play Store and Apple App Store. But, it’s more complicated than simply opting into Google App Campaigns. There are five different types of UACs (two of which...

We’ve always been fortunate to be the digital marketing agency for so many amazing brands: brands that are disrupting their industries, making a difference, growing and succeeding. During this turbulent time, we’re really seeing the heart behind our clients’ businesses in their response to the Coronavirus pandemic, and we are proud to share some of their stories here.   Snap Kitchen Donates Meals to Frontline Workers Nutritious meal delivery service, Snap...

Picture this: you've just finished developing the perfect mobile app and you can't wait to let the world know about it. First, you’ll need to generate a bunch of installs - and quick! But your ultimate goal will be to drive real user engagement and actions in the app, not just installs. You're not sure how to advertise your app to meet all of these different goals. Furthermore,...

As part of their ongoing series highlighting the most successful companies in different regions of the United States, Inc. 5000 has named Effective Spend among the top 250 companies in Texas! Similar to the national Inc. 5000 and ABJ FAST50 lists we were selected for in 2019, these regional lists rank companies based on their growth over a specific time period. For their first annual regional rankings, Inc....

Reddit Advertising is PPC’s best-kept secret as millions of users are actively researching their topics of interest at this very moment. They’re your potential customers, a goldmine of marketing targets for organic and paid posts. Below, we’ll share more about Reddit and how advertising on Reddit works so you can formulate your own marketing strategy for success.  In This Article: What is Reddit and How Does it Work? Reddit...