Over the past few years, Google Ads has added more and more automated optimization features to its platform, from smart bidding to auto-generated ad copy to targeting recommendations. With new features designed to automate optimization across all aspects of campaign management, advertisers have a growing set of tools to evaluate and improve account performance. Google’s “Opportunities Tab” has evolved into a full-fledged optimization suggestion engine, complete with a...

Representing Austin for the third year in a row, Effective Spend has made the Inc. 5000 list as one of the fastest-growing companies in the nation! With no signs of slowing down, Effective Spend has risen nearly 400 positions from the company’s first appearance on the list, placing #3,323 in the 2021 rankings. As a repeat honoree, Effective Spend stands as a member of an even more exclusive club...

The Austin Business Journal has recognized Effective Spend on its 2021 list of the Best Places to Work in Austin. This is the third time for the digital marketing agency, adding to its BPTW awards from 2018 and 2020. This year, ABJ recognized 71 Austin-area businesses ranging in size from 10 employees to 250+ and representing a range of industries, including software & technology, healthcare, marketing and real...

Calling all B2B marketers: LinkedIn has a lot to offer! But, with so many different ad types and creative formats to choose from, getting started can seem overwhelming. LinkedIn is the world’s largest professional network, comprised of more than 700 million professionals. Over the last several years, the site has transformed from merely a job hunting site to a full-scale social media network with a highly engaged user...

2021 marks the second year of Inc. Magazine’s regional spotlights, and for the second year running, Effective Spend has made the grade as one of Texas’s Top 250 Companies! Even outside of last year’s Texas Top 250, this honor is a continuation of a trend. Effective Spend is also a 2-time honoree on the Austin Business Journal’s FAST50 list and Inc. Magazine’s nationwide Inc. 5000 list (pssst...

Apple has released iOS 14, and with it, a new policy that gives their users unparalleled transparency on in-app data tracking and online privacy. This move, built off of recent legal policies in California and the EU, has widespread implications for not only the world of digital marketing but the tech industry across the globe. In This Article: What is iOS 14 and Why Does it Matter? Why is...

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