We’ve always been fortunate to be the digital marketing agency for so many amazing brands: brands that are disrupting their industries, making a difference, growing and succeeding. During this turbulent time, we’re really seeing the heart behind our clients’ businesses in their response to the Coronavirus pandemic, and we are proud to share some of their stories here.   Snap Kitchen Donates Meals to Frontline Workers Nutritious meal delivery service, Snap...

When marketing a mobile app, Google UAC (Universal App Campaigns) should be a key component of your marketing strategy. Universal App Campaigns provide easy advertising access to Google’s network of properties with the flexibility of driving users to both the Google Play Store and Apple App Store. But, it’s more complicated than simply opting into Google App Campaigns. There are five different types of UACs (two of which...

As part of their ongoing series highlighting the most successful companies in different regions of the United States, Inc. 5000 has named Effective Spend among the top 250 companies in Texas! Similar to the national Inc. 5000 and ABJ FAST50 lists we were selected for in 2019, these regional lists rank companies based on their growth over a specific time period. For their first annual regional rankings, Inc....

Reddit Advertising is PPC’s best-kept secret as millions of users are actively researching their topics of interest at this very moment. They’re your potential customers, a goldmine of marketing targets for organic and paid posts. Below, we’ll share more about Reddit and how advertising on Reddit works so you can formulate your own marketing strategy for success.  In This Article: What is Reddit and How Does it Work? Reddit...

On January 13th, Built In Austin published their official lists of Austin’s 2020 Best Places to Work and Effective Spend has been ranked on three different prestigious lists:  #12 out of the 50 Best Small Companies to Work For #41 out of the 50 Companies with the Best Perks and Benefits #59 out of the 100 Best Places to Work in Austin overall   Built In determines their rankings by...

Amazon listing optimization is a huge part of driving relevant traffic to your product pages. Traffic is great, but traffic that wants what you’re selling is even better! There are about 3,000,000 active sellers on Amazon. As this marketplace continues to grow in 2020, the quality of your product listing is increasingly important. In this article, we’ll share actionable steps you can take to optimize your Amazon product...