Amazon

Amazon product reviews are incredibly important to consumers. 95% of shoppers consult reviews before making a purchase.  And they’re not just great for driving conversions. Reviews also provide SEO value in the words of real customers. Their authenticity makes them searcher-friendly by nature. Plus, it’s a great way to receive feedback and continue to improve your product and the customer experience. That’s all fantastic. The problem is, they’re tough to...

One of the worst feelings as a seller on Amazon is when you see a negative product review and a decrease in your star rating. This can give users a poor impression of your products, especially compared to the competition, which could end up hurting your conversion rate. That’s why it’s so important to be on top of tracking and managing customer reviews. Below, we’ll go over some ways...

If you’re coming from our YouTube series, Effective On Amazon, welcome to this blog post which will give you examples of Good, Bad and Ugly Enhanced Brand Content! Alright let’s cover the basics, and then we’ll get into some examples. Enhanced Brand Content (EBC) is a feature available to sellers that have their brand registered with Amazon. If you don’t have your brand registered, I’d recommend doing this as...

Effective Spend is excited to announce the launch of our new YouTube channel, Effective on Amazon. Each episode gives Amazon sellers and marketers actionable tips they can put into practice right away to increase their sales and revenue on Amazon. The short 5-10 minute episodes will cover a range of topics, including how to improve product listings for better conversion rate, how to rank higher in Amazon search...

If you are competing with other Amazon sellers that sell your product, the key to capturing market share and growing your sales is winning the Buy Box. According to Statista, 82% of all Amazon purchases come through sellers that won the Buy Box at the time of purchase. If you’re not winning the Buy Box, it doesn’t mean customers can’t purchase from you, it just means you’re far...

Amazon Brand Registry is a feature specifically for sellers that manufacture their own products. Once your brand is registered, Amazon gives you access to several unique features that can help substantially grow your sales and revenue. Some of these unique features include: Sponsored Brand Ads Enhanced Brand Content Amazon Store Front This sounds like a no-brainer, right? So why aren’t all manufacturers registering their brand? Well, the process can...

In May, Amazon announced one of its most significant changes to ever impact Amazon customer service - an increase to the annual Prime membership fee. On June 16th, renewing Amazon Prime members began paying 20% more for their membership, with the annual fee increasing from $99 to $119. The last time Amazon increased the fee, was in 2014 - a lifetime ago in the online age! Yahoo Finance recently surveyed...

Springtime brings with it the annual Hero Conf, where PPC marketers from all over the country (nay, the world!) gather to immerse themselves in all things digital advertising. The conference offered more than 40 sessions with topics ranging from visual search to “Moneyball Analytics”. If you missed it this year, have no FOMO. Effective Spend sent three of our own PPCers to represent and report back on the top...

Selling on Amazon can be a great source of revenue for any company, but the key to selling efficiently on Amazon is winning the Buy Box. According to Statista, 82% of all Amazon purchases come through the buy box. Before we give you the top 3 best practices to win the buy box, let’s first clarify what the buy box is. The buy box is “is the box on...