My fellow digital marketers - before we talk about Facebook Ads metrics, please complete this short survey. If you selected “E” above, then congratulations! You’re a super evolved digital marketer! Or...
What are LinkedIn Conversation Ads? LinkedIn has expanded its advertising tools over the last few years to enable advertisers to better speak to their target audiences. One particularly valuable development is the recent addition of LinkedIn Conversation Ads, or “Convo Ads.” Conversation Ads are a type of Sponsored Messaging Ad that allow advertisers to engage directly with their customers through LinkedIn’s messaging platform. You may have seen Conversation Ad messages...
Calling all B2B marketers: LinkedIn has a lot to offer! But, with so many different ad types and creative formats to choose from, getting started can seem overwhelming. LinkedIn is the world’s largest professional network, comprised of more than 700 million professionals. Over the last several years, the site has transformed from merely a job hunting site to a full-scale social media network with a highly engaged user...
Apple has released iOS 14, and with it, a new policy that gives their users unparalleled transparency on in-app data tracking and online privacy. This move, built off of recent legal policies in California and the EU, has widespread implications for not only the world of digital marketing but the tech industry across the globe. In This Article: What is iOS 14 and Why Does it Matter? Why is...
Cybersecurity and online privacy is a growing concern among many Americans. Between the rapidly-evolving internet and the lethargic process of enacting laws, the balance between businesses’ legal access to users’ information and consumers’ right to privacy is prone to large swings one direction or the other. The latest swing comes out of California in the form of CCPA, a law that has long-lasting implications for the digital marketing...
Reddit Advertising is PPC’s best-kept secret as millions of users are actively researching their topics of interest at this very moment. They’re your potential customers, a goldmine of marketing targets for organic and paid posts. Below, we’ll share more about Reddit and how advertising on Reddit works so you can formulate your own marketing strategy for success. In This Article: What is Reddit and How Does it Work? Reddit...
The how and why behind online ad targeting has long been a mystery to the public, but as of late, Facebook has made efforts to directly answer these questions, in a push for unparalleled ad transparency through their revamped ad preferences page. With their most recent advertising settings update, Facebook users can now dig into why they are seeing the ads they are seeing, how some advertisers got...
Facebook gives advertisers unparalleled options for targeting unique audiences and designing custom ad content for each audience. That being said, building content to accommodate all the different ad sizes across Facebook, Instagram and Messenger can be daunting. Facebook offers a helping hand with its built-in ad automation that can dynamically adjust your creative to fit different placements. However, it’s still best practice to manually design content that’s optimized...
This April, Effective Spend joined over 40 speakers from some of the industry's top digital marketing agencies to present at the #1 PPC conference, Hero Conf. The conference brings together 600 PPC practitioners each year and covers innovative new ideas in paid search, paid social, and display advertising. This year, Effective Spend’s own Paula Thompson presented a session on Reddit advertising. As a Digital Media Director, Paula has more...
This February, Social Media Week came to Austin for its third and biggest year yet! Social Media Week Austin (SMWATX) brings together marketing, media, and technology professionals from more than 50 countries with a curiosity and passion for new ideas, innovations and emerging trends in social media. Effective Spend’s own Natalia Wulfe and Jared Scott were among the more than 100 speakers on this year’s agenda, which spanned three...