Social Media

The how and why behind online ad targeting has long been a mystery to the public, but as of late, Facebook has made efforts to directly answer these questions, in a push for unparalleled ad transparency through their revamped ad preferences page. With their most recent advertising settings update, Facebook users can now dig into why they are seeing the ads they are seeing, how some advertisers got...

Facebook gives advertisers unparalleled options for targeting unique audiences and designing custom ad content for each audience. That being said, building content to accommodate all the different ad sizes across Facebook, Instagram and Messenger can be daunting. Facebook offers a helping hand with its built-in ad automation that can dynamically adjust your creative to fit different placements. However, it’s still best practice to manually design content that’s optimized...

This April, Effective Spend joined over 40 speakers from some of the industry's top digital marketing agencies to present at the #1 PPC conference, Hero Conf. The conference brings together 600 PPC practitioners each year and covers innovative new ideas in paid search, paid social, and display advertising. This year, Effective Spend’s own Paula Thompson presented a session on Reddit advertising. As a Digital Media Director, Paula has more...

Thanks to machine learning and big data, the accuracy and scope of search engines like Google, Bing, and Pinterest increase literally every day. However, neither Google nor Bing nor Pinterest can read your mind — at least not yet. So, when you want to look up something but you don’t know what to call it, you have to get creative. You cross your fingers and hope that the...

According to the Pew Research Center, roughly 93% of adults get at least some news online. So, if you aren’t integrating outreach to online media sources into your PR strategy, it’s high time. Both agency and in-house PR professionals have had difficulty truly gauging the success (or failures!) of their efforts. Long-standing, vague metrics like ad equivalency and impressions haven’t been able to fully translate the ROI of public...

Enhanced Brand Content (EBC), also known as A+ Content, is a feature available to sellers that have their brand registered with Amazon. If you don’t have your brand registered, I’d recommend doing this as soon as possible! (Check out our Step-By-Step Brand Registry Guide.) Brand Registry will give you lots of awesome tools like EBC which is an essential tool to visually explain selling points, build your brand,...

After tracing 3,000 ads back to Russian entities, Facebook has unveiled sweeping changes to how it handles advertisements. Though political integrity is the focus, Facebook acknowledged the update will impact all advertisers. The social media empire announced in a recent press release, “We’re going to make advertising more transparent, and not just for political ads”. Once the transparency measures go into effect next summer in the U.S., every Facebook...

Social media serves an important role for any online marketing mix today. With so many social media platforms, managing a business's marketing initiatives on each one is time-consuming, making it hard for brands to know where they should focus their efforts and how to prioritize the different sites they’re marketing themselves on. So which social media platforms should be given marketing priority for a business? The answer varies based...

The 140-character limit has long been considered Twitter’s defining trait, setting the social media channel apart from its heavy-hitting competitors (e.g. Facebook and Instagram). And now they’re considering abandoning it. A Bump up to 280 Characters Late last month, Twitter began to test doubling the standard 140-character limit. The update initially became available to a small group of users so the company could observe the outcome. The social media channel’s...