Display Ads

Marketing for a mobile app is a different game than for a website or an Amazon store. One of the best ways to get your app in front of more people and downloaded on more Android and Apple devices is to utilize Google UACs (Universal App Campaigns). Google has built a series of five campaign types that each target different stages of the app marketing funnel, from building...

Cybersecurity and online privacy is a growing concern among many Americans. Between the rapidly-evolving internet and the lethargic process of enacting laws, the balance between businesses’ legal access to users’ information and consumers’ right to privacy is prone to large swings one direction or the other. The latest swing comes out of California in the form of CCPA, a law that has long-lasting implications for the digital marketing...

When marketing a mobile app, Google UAC (Universal App Campaigns) should be a key component of your marketing strategy. Universal App Campaigns provide easy advertising access to Google’s network of properties with the flexibility of driving users to both the Google Play Store and Apple App Store. But, it’s more complicated than simply opting into Google App Campaigns. There are five different types of UACs (two of which...

Picture this: you've just finished developing the perfect mobile app and you can't wait to let the world know about it. First, you’ll need to generate a bunch of installs - and quick! But your ultimate goal will be to drive real user engagement and actions in the app, not just installs. You're not sure how to advertise your app to meet all of these different goals. Furthermore,...

Store visit conversions help advertisers measure how much foot traffic their Google ads are driving to their physical store locations. A store visit conversion is recorded when someone visits your physical store after clicking on or viewing one of your Google ads. Since their original roll-out in 2014, store visits have helped thousands of advertisers - particularly retailers, restaurants, auto dealerships and hotels - bridge the divide in the...

Most digital marketers should be familiar with display advertising on the Google Display Network, if not actively utilizing it as part of their overall digital strategy. The most effective way to use this advertising method is in conjunction with remarketing lists to recapture web visitors or previous converters. One of the least effective ways to utilize display ads is through pure impression based advertising across the entire display...