Performance Display

Store visit conversions help advertisers measure how much foot traffic their Google ads are driving to their physical store locations. A store visit conversion is recorded when someone visits your physical store after clicking on or viewing one of your Google ads. Since their original roll-out in 2014, store visits have helped thousands of advertisers - particularly retailers, restaurants, auto dealerships and hotels - bridge the divide in the...

Effective Spend is excited to announce our recognition from Clutch as the top digital marketing agency in Austin. Effective Spend ranked number one on the 2019 Clutch Leaders Matrix, a ranking of the 15 best online marketing companies in this category. Clutch is a B2B services ratings and reviews company that connects buyers with the best global service providers. In March, Clutch reviewed more than 300 digital marketing agencies...

Most digital marketers should be familiar with display advertising on the Google Display Network, if not actively utilizing it as part of their overall digital strategy. The most effective way to use this advertising method is in conjunction with remarketing lists to recapture web visitors or previous converters. One of the least effective ways to utilize display ads is through pure impression based advertising across the entire display...