Meet the Team

Meet the who make Effective Spend unique.

LEADERSHIP & TOP DOGS

Brian Wulfe

Founder & CEO

About Brian

Brian is the founder and CEO of Effective Spend, one of the fastest growing digital marketing agencies in Texas. He founded Effective Spend in 2008 after leading the marketing department of a top 250 internet retail company. With more than 16 years of experience in performance-based digital marketing, Brian currently leads the strategic direction of the agency in his role as acting CEO.

In addition to being a business owner and a leader, Brian remains a true digital marketing practitioner. He jumps in and works with clients daily which allows him to stay very close to the evolution of the industry and ensure that Effective Spend continues to put innovative ideas, strategies and technologies into practice for its clients.

Fun Fact

My first job was taking apart F16 engines for my father’s aircraft parts business.

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Natalia Wulfe

Head of Marketing & People Operations

About Natalia

Natalia joined Effective Spend in 2011 and has been instrumental in the rapid growth of the company. She brings more than 15 years of marketing expertise, with both agency and in-house client experience. After 6 years of leading an expert PPC advertising team, Natalia currently runs internal marketing and people operations. A proud Austin native, Natalia holds an advertising degree from UT with a concentration in media planning. She enjoys sharing the wonders of her weird city with her two young daughters.

Fun Fact

I’m a tea snob. If it isn’t loose leaf, it’s just colored water.

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Alex Keller

Head of Revenue & Operations

About Alex

7 years ago, Alex joined Effective Spend as the first-ever hire. After spending 2 years learning the ins and outs of Paid Search, he took a hiatus to start and run his own eCommerce business, FringeSport. 4 Years, $10M in revenue, 25,000+ happy customers and 30 team members later, he successfully sold FringeSport. Alex returned to Effective Spend to develop all areas of our business and to help our partners achieve the best possible results by marrying Paid Search into a holistic business strategy.

Fun Fact

In the late 90’s I beat Kyle Stoldt to win the professional laser tag national championship.

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Maddie Wulfe

Chief Barketing Officer

About Maddie

As Chief Barketing Officer, Maddie’s main responsibilities are announcing visitors and entertaining at company happy hours. She is highly skilled at catching frisbees in mid-air and being a good, good dog. Outside of work, Maddie enjoys jogging, swimming in the lake and hanging out with her family.

Fun Fact

You can give her a belly rub any time, free of charge.

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PAID MEDIA PROS

Kyle Stoldt

Digital Media Director

About Kyle

With more than 7 years of experience in online marketing, Kyle currently manages Effective Spend’s pure play eCommerce clients. Kyle studied business marketing at Sonoma State University and then gained experience in international commerce while living in Shanghai for several years. In his spare time, Kyle enjoys traveling, golfing and palling around with his pup, Roscoe.

Fun Fact

In the late 90’s I played in the professional laser tag circuit.

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Paula Thompson

Digital Media Director

About Paula

Paula has been with Effective Spend since 2012 and has an extensive background in the digital media buying and planning space. She is regularly brought in to consult potential clients on strategic account implementations to improve their bottom line. Paula’s team manages a wide range of traditional SEM accounts, as well as social and programmatic display marketing clients. She is a native Texan and University of Texas alum.

Fun Fact

I have seen every episode of Friends at least 4 times.

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Karl Davitt

Senior Digital Media Manager

About Karl

Karl came to us here at Effective Spend from Dublin Ireland, where he received his Bachelor’s Degree in Marketing, Innovation and Technology and a Master’s Degree in Marketing from Dublin City University. Having taught marketing at the college level, and with experience working in a Multinational corporation and with a number of smaller organizations, Karl brings a strong marketing background coupled with the digital and analytical skills to help our clients thrive in the PPC arena.

Fun Fact

I trained in Tae Kwon Do for 13 years and have a 3rd Degree Black Belt.

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JOIN OUR TEAM

The world of digital marketing is fast-paced and exciting. It’s growing and changing and becoming more complex every day. At Effective Spend, we pride ourselves on responding quickly and nimbly to this ever-evolving environment to deliver cutting-edge online marketing strategies to our clients. We’re looking for team members that share this drive and passion!

 

Join a team of true digital marketing experts at a company that was named a Top 10 Best Places to Work by the Austin Business Journal!

Brittany Black

Senior Digital Media Manager

About Brittany

Brittany is a Houston native who came to Austin to study advertising at the University of Texas. Her professional background includes work in online lead generation and eCommerce for a variety of business verticals. In her spare time, she enjoys listening to crime podcasts and drinking beers on the patio.

Fun Fact

I regularly volunteer at a pig rescue farm.

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Maya Rabinovich

Senior Digital Media Manager

About Maya

Maya is a graduate of Boston’s Wellesley College. Two years ago, she traded Boston’s cold winters for Austin’s hot summers, and we’re glad that she did (so is she). Maya’s professional portfolio includes managing paid media and marketing strategies for fortune 500 lead generation accounts. Currently, she is working on adding to her library of filled passports, having already traveled to fifteen countries.

Fun Fact

I was born in a nation that no longer exists (Soviet Union).

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Zak Brooks

Digital Media Manager

About Zak

Zak is a native of Wisconsin and graduate of Texas Tech University where he earned degrees in Business Management and Marketing. He began his career in digital marketing in 2015 working for Facebook. He joined the Effective Spend team in 2016, where he works in our PPC department helping clients efficiently scale paid search campaigns and grow their businesses.

Fun Fact

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Tara Wilford

Digital Media Manager

About Tara

Tara is a Seattle native and graduate of Tulane University in New Orleans. She comes to Effective Spend with a background in paid search advertising. Tara currently contributes to the management of paid search and social campaigns for various eCommerce clients.

Fun Fact

I grew up working on my family’s winery on an island across from Seattle.

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Jared Scott

Digital Media Manager

About Jared

Jared is a Texas native and graduate of Brigham Young University where he received a B.A. in marketing. He is both a literal and figurative rock star. His well-rounded professional portfolio includes product management, pricing, and data analysis, but his true passion lies in digital marketing. Jared is also our resident expert on Amazon marketing and hosts our YouTube channel, Effective on Amazon. In his downtime, he enjoys soccer, music composition, songwriting and eating spicy food.

Fun Fact

I played in a rock band and our music was used on a commercial during the World Series.

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Katie Finley

Digital Media Manager

About Katie

Katie earned a degree in Electronic Media with a minor in Marketing. She lived in five states and two countries all before landing in Texas after college. She entered her career in paid search in 2016 before joining the Effective Spend team in 2018, where she contributes to the management of paid search and social campaigns for various clients.

Fun Fact

I am a total cat lady. I’m obsessed with my cat, Betsy, who has an Instagram @fluffy_betsy.

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Courtney Smith

Digital Media Strategist

About Courtney

Courtney is a graduate of the University of North Texas where she received degrees in Digital Retailing and Merchandising with a minor in Marketing. She now contributes to the management of eCommerce paid search campaigns, internal marketing, and Effective on Amazon. In her downtime, Courtney enjoys exploring the Austin area's popular nature spots.

Fun Fact

I reenacted a scene on the Friends set, playing the role of Rachel.

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Casey Lizaso

Digital Media Strategist

About Casey

Casey Lizaso moved to Austin from San Antonio, where she was born and raised. She studied marketing and business administration at The University of Texas at San Antonio and proceeded to take on a digital marketing apprenticeship, learning new ways to delight clients and consumers alike through the various digital marketing channels. Fascinated by digital consumer behavior, taking on PPC in a fast-growing city like Austin was a natural fit. In her free time, you can find Casey curled up at local coffee shops, exploring the outdoors, or playing video games.

Fun Fact

The most expensive cup of coffee I've had was $50, made from coffee beans that were fed to elephants and picked out of their poop. Yum!

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Samantha Oliver

Digital Media Strategist

About Samantha

Samantha grew up in the Austin area before attending The University of Alabama where she received her undergraduate degree in Mechanical Engineering and her MBA. She moved to Denver, Colorado for a short time after graduation before returning to Austin to work with Effective Spend. She now lives with her dog, Boscoe, and contributes to the management of paid search and social campaigns for various clients. She also still loves her Crimson Tide - Roll Tide!

Fun Fact

I’ve been riding horses since before I could walk!

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Garet Spratt

Digital Media Strategist

About Garet

Garet Spratt comes to Austin from Chi-Town. He graduated from Baylor University.

Fun Fact

Before he found his passion for PPC, Garet played a small role in Broadway musical, Cats.

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Barret Robinson

Digital Media Strategist

About Barret

Fun Fact

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Joe Lester

Digital Media Strategist

About Joe

Joe is an Austin-Area native and a die-hard fan of the Texas Longhorns. He graduated in 2017 from the University of Texas with a degree in communication studies. After interning in several digital marketing roles during college, he decided to continue his pursuit of the discipline in his post-grad career. After gaining some experience, Joe landed at Effective Spend to continue managing paid media campaigns and growing in his digital marketing expertise. When he’s not in the office, you can find Joe between the lines of a basketball court or in DKR yelling “Texas Fight!”

Fun Fact

I’ve been playing basketball since I could stand on my own and mastered the cross-over dribble before I could read.

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Erin McCauley

Digital Media Strategist

About Erin

Born and raised in Raleigh, North Carolina, Erin moved to Austin, Texas in 2019. After graduating from NC State University with a degree in Business Administration and Marketing, she previously worked as an Account Manager at a digital marketing agency in Raleigh, specializing in PPC, including Search, Google Shopping, Display Ads, and YouTube. Driven and enthusiastic about the potential of digital marketing practices to meet and exceed company goals, she joined Effective Spend as a Digital Media Strategist where she now contributes to client success.

Fun Fact

I had my 15 minutes of fame as a toddler, in acting as a regular contestant on ABC Kids' Smart Start Kids TV show. (Think cookie-baking, duck-duck-goose, quiet game...)

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Danielle Clark

Digital Media Specialist

About Danielle

Danielle is a native of Florida, where she earned a degree in Business Administration with a specialization in Mass Communications from the University of Florida. She moved from Fort Lauderdale to Austin in 2018 to join the Effective Spend team and pursue a career in digital marketing. She has also taken on a 12-month digital marketing apprenticeship program based in Austin where she continues to sharpen her digital marketing skill set. She currently assists in the management of paid search campaigns, primarily for lead generation clients.

Fun Fact

She is currently in the grip of a socially and financially-crippling addiction of buying self-help books with the 1-Click Buy button on Amazon. (But maintains a positive mental attitude about it)

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Matt Buck

Digital Media Specialist

About Matt

Matt is originally from Atlanta, Georgia and just recently moved to Austin. He is a graduate of Southeastern University in Lakeland, Florida. He loves to travel and anything to do with being in the outdoors.

Fun Fact

They film the Walking Dead TV show in my house.

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Dillan Porter

Digital Media Specialist

About Dillan

Dillan was born and raised in Northern California and studied economics from the University of California, Davis. Prior to joining the team at Effective Spend, Dillan's professional experience has revolved around digital marketing and passion for entrepreneurship. In his free-time, Dillan enjoys rock-climbing, watching cinematic documentaries, and finding the best pizza Austin has to offer.

Fun Fact

I was a contestant on the national TV show Wipeout in late 2013. Not only did I fulfill my dream, but I was a finalist and winner of the show!

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Jessica Cui

Digital Media Specialist

About Jessica

Jessica graduated from the University of Texas at Austin in 2019 where she studied Advertising with Business Foundations. After four years, she fell in love with the city of Austin and is pursuing her career in paid media at Effective Spend.

Fun Fact

I’ve been a dancer for all my life and thrive the most with a team mindset.

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Derek Belt

Digital Media Specialist

About Derek

Derek grew up in Pflugerville, Texas and has lived in the area for the majority of his life. He earned his bachelor’s degree in marketing at St. Edward’s University and has been passionate about all things digital marketing ever since. He loves to stay active, workout, read, watch movies, and go on adventures with his fiancé and their two dogs (Sandy & Sasha).

Fun Fact

Derek served in the military, graduated college, and began his PPC career all before the age of 30.

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Kacey Davidson

Digital Media Specialist

About Kacey

Born and raised in the Lone Star State, Kacey grew up loving the Texas Longhorns. In 2018, she graduated from the University of Texas with a degree in public relations and communication studies. When she's not sharpening her digital marketing skills, she enjoys exploring the Austin food scene and practicing yoga.

Fun Fact

I danced for 18 years of my life and was the step team captain of my elementary school.

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SEO & DIGITAL PR EXPERTS

Greg Barkley

SEO & Digital PR Director

About Greg

Fun Fact

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Carly Fredrick

SEO Content Manager

About Carly

Carly Frederick is first and foremost a storyteller. Her career began as a journalist in Chicago, covering local business and lifestyle-related news. She shifted her focus to content marketing in 2015, while continuously drawing from her journalism background. Carly attended the University of Missouri, where she studied Creative Writing and Textile and Apparel Management and is happy to be back in her home state of Texas. She joined the Effective Spend team in 2017, creating/editing content and optimizing web pages for clients.

Fun Fact

My husband and I are training for the MS 150, a bike ride from Houston to Austin.

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Esther Park

Senior SEO Manager

About Esther

Fun Fact

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Aurora Sanchez

SEO Strategist

About Aurora

Aurora joined Effective Spend with three and a half years of SEO experience under her belt. She was born in the Philippines and moved to the US when she was ten years old. She graduated from The University of Texas with a Communication Studies degree. When not effectively optimizing websites, she likes to spend time telling herself she should not buy more makeup... and then buying more makeup anyway.

Fun Fact

I taught my dog the trick to speak so I can have fake conversations with him.

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Avery Logan

SEO Specialist

About Avery

Avery hails from the pfunly named Texas city of Pflugerville, where every word that starts with an 'f' has a 'p' placed in pfront. Since graduating from the University of North Texas with a degree in marketing, Avery has helped countless clients to create and optimize engaging content across a plethora of platforms.

Fun Fact

Avery is the best Connect 4 player you'll ever meet, is addicted to watching Space Jam, and has a German Shepard-Chihuahua with his wife.

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Julie Sondecker

Digital Public Relations Manager

About Julie

Born and raised in the Lone Star State and a graduate of The University of Texas at Austin, Julie Sondecker is a Texan through and through. As a Digital Public Relations Manager at Effective Spend, Julie is responsible for creating and executing strategic digital PR plans and managing media relations for her clients. In her free time, Julie loves refurbishing old furniture, all things Game of Thrones, cooking, reading, hiking and traveling.

Fun Fact

I go on “trash hikes” for fun. Over the course of 18 months, I hiked more than 300 miles and picked up more than 2,500 pounds of trash

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Danielle Garton

Digital Public Relations Strategist

About Danielle

After a stint of living in Arkansas and NYC Danielle Garton missed her native ATX weirdness and came right back! As a Digital Public Relations Strategist at Effective Spend, Danielle focuses on managing media relations and PR initiatives for her clients. She has a background in driving public relations for a variety of industries including financial technology, software, and B2B tech. In her free time, she enjoys going to the movies, taking her dog to the park and listening to true crime podcasts.

Fun Fact

I am addicted to trying all the products that target me on Instagram - my friends call me their guinea pig for new products/services!

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MARKETING ANALYTICS WIZARDS

Carter Fritz

Senior Analytics Manager

About Carter

Carter is a Texas native and obtained his B.A. in economics and his M.S. in Business Analytics from Southern Methodist University. He is the manager of our Analytics team where he helps analyze and translate technical data into comprehensive, useful language. He has an extensive background in ETL design, data warehousing, and visualization.

Fun Fact

The only thing superior to macarons is my wife, Jenny (who introduced me to macarons)!

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Nena Untung

Analytics Strategist

About Nena

Nena grew up in Indonesia, and came to Texas as a high school exchange student. After a great exchange year, she decided to stay and continue her education in the United States. She graduated from The University of Texas at Austin with a Master in Professional Accounting. Her role in the business development team involves developing innovative analytic reports designed to offer clients a comprehensive view at account performance.

Fun Fact

I took 8 years of piano lessons, 1 year of classical guitar lessons, and 1 year of bass guitar lessons, but can barely play any of the instruments now.

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Ivette Orozco

Analytics Specialist

About Ivette

Ivette Orozco is a first generation Mexican-American and proud Austin native. She stayed in Austin to pursue a bachelor's degree in business administration at St. Edward's University. Before joining the Effective Spend team in February 2019, she worked in digital marketing in tech and specialized in SEO, social media marketing and influencer marketing.

Fun Fact

In my spare time, I enjoy writing for my fashion blog, creating content for my Instagram, shopping and talking about clothes.

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INTERNAL OPERATIVES

EXPLORE OUR CULTURE

We’ve built an A-team of digital marketers. We’re excellent at what we do, care deeply about performing at the highest level possible, and produce unparalleled results.

 

See why we were named a Top 10 Best Places to Work by the Austin Business Journal!

Kate Gentry

Recruitment & Culture Manager

About Kate

Kate started at the company as a PPC Account Manager in 2015, and her role has evolved since then to now encompass accounting, recruiting, office management, and HR. Kate graduated from the University of Texas at Austin with a degree in anthropology. She is a recent empty nester as her daughter has gone off to college. She and her husband live in the small but growing town of Buda, just south of Austin. Their subdivision neighbors a miniature horse farm which, even after years of living there, still makes Kate smile when she drives past after a long commute from the city.

Fun Fact

I'm a huge book nerd with a particular interest in science fiction. I'm also a Trekkie with a lifelong crush on Captain Picard.

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Nick Barden

Internal Marketing Strategist

About Nick

Born and raised in Southwest Michigan, Nick left the snowy north to join the Effective Spend team in 2019 as a Marketing Strategist for the newly formed Internal Marketing team. Before moving to Austin, Nick attended the University of Michigan, graduating with a degree in English, and lived on Long Island, New York, for a few years, working in marketing for an eCommerce plumbing and heating company. Outside of work, Nick plays hockey, watches too much television, and holds a deep affinity for pizza.

Fun Fact

I graduated high school in a class of 36 and then went to college in a class of 6,250.

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AWARDS & RECOGNITION

Interested in Joining Our Dynamic Team?

Visit our careers page and explore the great opportunities available at Effective Spend.