As part of their ongoing series highlighting the most successful companies in different regions of the United States, Inc. 5000 has named Ef...
Brian is the founder and CEO of Effective Spend, one of the fastest growing digital marketing agencies in Texas. He founded Effective Spend in 2008 after leading the marketing department of a top 250 internet retail company. With more than 16 years of experience in performance-based digital marketing, Brian currently leads the strategic direction of the agency in his role as acting CEO.
In addition to being a business owner and a leader, Brian remains a true digital marketing practitioner. He jumps in and works with clients daily which allows him to stay very close to the evolution of the industry and ensure that Effective Spend continues to put innovative ideas, strategies and technologies into practice for its clients.
My first job was taking apart F16 engines for my father’s aircraft parts business.
Natalia joined Effective Spend in 2011 and has been instrumental in the rapid growth of the company. She brings more than 15 years of marketing expertise, with both agency and in-house client experience. After 6 years of leading an expert PPC advertising team, Natalia currently runs internal marketing and people operations. A proud Austin native, Natalia holds an advertising degree from UT with a concentration in media planning. She enjoys sharing the wonders of her weird city with her two young daughters.
I’m a tea snob. If it isn’t loose leaf, it’s just colored water.
7 years ago, Alex joined Effective Spend as the first-ever hire. After spending 2 years learning the ins and outs of Paid Search, he took a hiatus to start and run his own eCommerce business, FringeSport. 4 Years, $10M in revenue, 25,000+ happy customers and 30 team members later, he successfully sold FringeSport. Alex returned to Effective Spend to develop all areas of our business and to help our partners achieve the best possible results by marrying Paid Search into a holistic business strategy.
In the late 90’s I beat Kyle Stoldt to win the professional laser tag national championship.
As Chief Barketing Officer, Maddie’s main responsibilities are announcing visitors and entertaining at company happy hours. She is highly skilled at catching frisbees in mid-air and being a good, good dog. Outside of work, Maddie enjoys jogging, swimming in the lake and hanging out with her family.
You can give her a belly rub any time, free of charge.
With more than 7 years of experience in online marketing, Kyle currently manages Effective Spend’s pure play eCommerce clients. Kyle studied business marketing at Sonoma State University and then gained experience in international commerce while living in Shanghai for several years. In his spare time, Kyle enjoys traveling, golfing and palling around with his pup, Roscoe.
In the late 90’s I played in the professional laser tag circuit.
Paula has been with Effective Spend since 2012 and has an extensive background in the digital media buying and planning space. She is regularly brought in to consult potential clients on strategic account implementations to improve their bottom line. Paula’s team manages a wide range of traditional SEM accounts, as well as social and programmatic display marketing clients. She is a native Texan and University of Texas alum.
I have seen every episode of Friends at least 4 times.
Karl came to us here at Effective Spend from Dublin Ireland, where he received his Bachelor’s Degree in Marketing, Innovation and Technology and a Master’s Degree in Marketing from Dublin City University. Having taught marketing at the college level, and with experience working in a Multinational corporation and with a number of smaller organizations, Karl brings a strong marketing background coupled with the digital and analytical skills to help our clients thrive in the PPC arena.
I trained in Tae Kwon Do for 13 years and have a 3rd Degree Black Belt.
The world of digital marketing is fast-paced and exciting. It’s growing and changing and becoming more complex every day. At Effective Spend, we pride ourselves on responding quickly and nimbly to this ever-evolving environment to deliver cutting-edge online marketing strategies to our clients. We’re looking for team members that share this drive and passion!
Join a team of true digital marketing experts at a company that was named a Top 10 Best Places to Work by the Austin Business Journal!
Brittany is a Houston native who came to Austin to study advertising at the University of Texas. Her professional background includes work in online lead generation and eCommerce for a variety of business verticals. In her spare time, she enjoys listening to crime podcasts and drinking beers on the patio.
I regularly volunteer at a pig rescue farm.
Tara is a Seattle native and graduate of Tulane University in New Orleans. She comes to Effective Spend with a background in paid search advertising. Tara currently contributes to the management of paid search and social campaigns for various eCommerce clients.
I grew up working on my family’s winery on an island across from Seattle.
Zak is a native of Wisconsin and graduate of Texas Tech University where he earned degrees in Business Management and Marketing. He began his career in digital marketing in 2015 working for Facebook. He joined the Effective Spend team in 2016, where he works in our PPC department helping clients efficiently scale paid search campaigns and grow their businesses.
Jared is a Texas native and graduate of Brigham Young University where he received a B.A. in marketing. He is both a literal and figurative rock star. His well-rounded professional portfolio includes product management, pricing, and data analysis, but his true passion lies in digital marketing. Jared is also our resident expert on Amazon marketing and hosts our YouTube channel, Effective on Amazon. In his downtime, he enjoys soccer, music composition, songwriting and eating spicy food.
I played in a rock band and our music was used on a commercial during the World Series.
Courtney is a graduate of the University of North Texas where she received degrees in Digital Retailing and Merchandising with a minor in Marketing. She now contributes to the management of eCommerce paid search campaigns, internal marketing, and Effective on Amazon. In her downtime, Courtney enjoys exploring the Austin area's popular nature spots.
I reenacted a scene on the Friends set, playing the role of Rachel.
Ben joined Effective Spend in 2018 after beginning his PPC career in 2016. He enjoys traveling anywhere with mountains, watching the movie Step Brothers, and sitting outside watching the shadows getting longer. On any given day you can find him somewhere with his two spring-loaded Australian Shepherds, Shiner and Goose.
I once did a 10-mile running race in jorts and a mullet wig.
Following his graduation from Baylor University, the Chicago native migrated down I-35 to pursue his passion for PPC. As a Digital Media Manager, Garet contributes to the management and execution of account goals for a wide range of clients. With design and motion graphics experience, Garet also aids in the development of Effective Spend's creative services department. In his free time Garet enjoys attending shows around Austin, watching Packers football, and playing with his two dogs Lambeau and Rebel.
I participated in my 3rd grade talent show with a ventriloquism act.
Casey Lizaso moved to Austin from San Antonio, where she was born and raised. She studied marketing and business administration at The University of Texas at San Antonio and proceeded to take on a digital marketing apprenticeship, learning new ways to delight clients and consumers alike through the various digital marketing channels. Fascinated by digital consumer behavior, taking on PPC in a fast-growing city like Austin was a natural fit. In her free time, you can find Casey curled up at local coffee shops, exploring the outdoors, or playing video games.
The most expensive cup of coffee I've had was $50, made from coffee beans that were fed to elephants and picked out of their poop. Yum!
Samantha grew up in the Austin area before attending The University of Alabama where she received her undergraduate degree in Mechanical Engineering and her MBA. She moved to Denver, Colorado for a short time after graduation before returning to Austin to work with Effective Spend. She now lives with her dog, Boscoe, and contributes to the management of paid search and social campaigns for various clients. She also still loves her Crimson Tide - Roll Tide!
I’ve been riding horses since before I could walk!
A Texas native, Barret graduated from Baylor University in 2018 with a degree in Marketing. After graduating, he moved to Austin & began his career with Effective Spend. He is passionate about music, reading, politics, and pivot tables.
I was chosen as Time Magazine's Person of the Year in 2006.
Joe is an Austin-Area native and a die-hard fan of the Texas Longhorns. He graduated in 2017 from the University of Texas with a degree in communication studies. After interning in several digital marketing roles during college, he decided to continue his pursuit of the discipline in his post-grad career. After gaining some experience, Joe landed at Effective Spend to continue managing paid media campaigns and growing in his digital marketing expertise. When he’s not in the office, you can find Joe between the lines of a basketball court or in DKR yelling “Texas Fight!”
I’ve been playing basketball since I could stand on my own and mastered the cross-over dribble before I could read.
Born and raised in Raleigh, North Carolina, Erin moved to Austin, Texas in 2019. After graduating from NC State University with a degree in Business Administration and Marketing, she previously worked as an Account Manager at a digital marketing agency in Raleigh, specializing in PPC, including Search, Google Shopping, Display Ads, and YouTube. Driven and enthusiastic about the potential of digital marketing practices to meet and exceed company goals, she joined Effective Spend as a Digital Media Strategist where she now contributes to client success.
I had my 15 minutes of fame as a toddler, in acting as a regular contestant on ABC Kids' Smart Start Kids TV show. (Think cookie-baking, duck-duck-goose, quiet game...)
Matt is originally from Atlanta, Georgia and just recently moved to Austin. He is a graduate of Southeastern University in Lakeland, Florida. He loves to travel and anything to do with being in the outdoors.
They film the Walking Dead TV show in my house.
Jessica graduated from the University of Texas at Austin in 2019 where she studied Advertising with Business Foundations. After four years, she fell in love with the city of Austin and is pursuing her career in paid media at Effective Spend.
I’ve been a dancer for all my life and thrive the most with a team mindset.
Derek grew up in Pflugerville, Texas and has lived in the area for the majority of his life. He earned his bachelor’s degree in marketing at St. Edward’s University and has been passionate about all things digital marketing ever since. He loves to stay active, workout, read, watch movies, and go on adventures with his fiancé and their two dogs (Sandy & Sasha).
Derek served in the military, graduated college, and began his PPC career all before the age of 30.
Born and raised in the Lone Star State, Kacey grew up loving the Texas Longhorns. In 2018, she graduated from the University of Texas with a degree in public relations and communication studies. When she's not sharpening her digital marketing skills, she enjoys exploring the Austin food scene and practicing yoga.
I danced for 18 years of my life and was the step team captain of my elementary school.
Topher grew up in the Maryland-DC region and graduated from the University of Maryland at the end of 2016. He's new to Austin, having settled here after a few years of working in a number of different fields in various cities. When he's not developing his digital marketing career you can find him spending time outdoors, traveling, trying out different restaurants and cooking new dishes with limited success.
The summer before college I spent a month in Alaska building hiking trails and backpacking.
Born and raised in Rowayton, CT, Kayla moved to Austin after graduating from Penn State in 2019. She graduated with a degree in Business Management and a minor in Marketing Analytics. Kayla previously worked in Tech Sales before realizing she wanted to go into Digital Marketing. She enjoys traveling, concerts, beach days, and going to the gym. Her interests outside of work include graphic design, photography, and hand lettering.
My friends and I unknowingly bought fake tickets to an Arsenal v Chelsea game during our study abroad program in London. After successfully getting into the stadium, we learned the tickets were fake but the workers let us stay and gave us some of the best seats in the house.
Born and raised Frisco, a Texas native, Sophia attended the University of Florida and graduated in 2019 with a business degree in Marketing. After graduation, she moved to Austin and gained some professional experience before pursuing a career in paid media at Effective Spend. In her free time, she likes to stay active outside, plan camping trips, eat at Chi'Lantro, and attend many of the live music sets in Austin.
I hiked the tallest peak in Texas.
Nick grew up in the mountains of Montana. He went to Columbia Basin College in Washington on a scholarship for baseball. After two years he moved to Georgia to finish his baseball career and graduated with a Bachelor's of Science in Psychology from Young Harris College. He has always had a passion for film, design, and winters that don't hold the national record for coldest temperature (70 degrees below zero, Rogers Pass, Montana). He moved to Austin in April of 2019 and joined the Effective Spend team soon after. He enjoys mountain biking, fishing, and testing the healthy limits of caffeine consumption.
I chased a bear up a tree when I was 10, later I found out that's ill-advised.
Carly Frederick is first and foremost a storyteller. Her career began as a journalist in Chicago, covering local business and lifestyle-related news. She shifted her focus to content marketing in 2015, while continuously drawing from her journalism background. Carly attended the University of Missouri, where she studied Creative Writing and Textile and Apparel Management and is happy to be back in her home state of Texas. She joined the Effective Spend team in 2017, creating/editing content and optimizing web pages for clients.
My husband and I are training for the MS 150, a bike ride from Houston to Austin.
Aurora joined Effective Spend with three and a half years of SEO experience under her belt. She was born in the Philippines and moved to the US when she was ten years old. She graduated from The University of Texas with a Communication Studies degree. When not effectively optimizing websites, she likes to spend time telling herself she should not buy more makeup... and then buying more makeup anyway.
I taught my dog the trick to speak so I can have fake conversations with him.
Avery hails from the pfunly named Texas city of Pflugerville, where every word that starts with an 'f' has a 'p' placed in pfront. Since graduating from the University of North Texas with a degree in marketing, Avery has helped countless clients to create and optimize engaging content across a plethora of platforms.
Avery is the best Connect 4 player you'll ever meet, is addicted to watching Space Jam, and has a German Shepard-Chihuahua with his wife.
Born and raised in the Lone Star State and a graduate of The University of Texas at Austin, Julie Sondecker is a Texan through and through. As a Digital Public Relations Manager at Effective Spend, Julie is responsible for creating and executing strategic digital PR plans and managing media relations for her clients. In her free time, Julie loves refurbishing old furniture, all things Game of Thrones, cooking, reading, hiking and traveling.
I go on “trash hikes” for fun. Over the course of 18 months, I hiked more than 300 miles and picked up more than 2,500 pounds of trash
After a stint of living in Arkansas and NYC Danielle Garton missed her native ATX weirdness and came right back! As a Digital Public Relations Strategist at Effective Spend, Danielle focuses on managing media relations and PR initiatives for her clients. She has a background in driving public relations for a variety of industries including financial technology, software, and B2B tech. In her free time, she enjoys going to the movies, taking her dog to the park and listening to true crime podcasts.
I am addicted to trying all the products that target me on Instagram - my friends call me their guinea pig for new products/services!
Jenna joined the Effective Spend team in February 2020 as an SEO strategist. She is a board game obsessed, SEO nerd. Jenna grew up in Rosenberg, TX before moving to Austin to attend the University of Texas. After graduating, she developed an interest in eCommerce. This blossomed into a passion for digital marketing, and she hasn't looked back since.
Jenna is the proud mother of 6 adorable cats.
Carter is a Texas native and obtained his B.A. in economics and his M.S. in Business Analytics from Southern Methodist University. He is the manager of our Analytics team where he helps analyze and translate technical data into comprehensive, useful language. He has an extensive background in ETL design, data warehousing, and visualization.
The only thing superior to macarons is my wife, Jenny (who introduced me to macarons)!
Nena grew up in Indonesia, and came to Texas as a high school exchange student. After a great exchange year, she decided to stay and continue her education in the United States. She graduated from The University of Texas at Austin with a Master in Professional Accounting. Her role in the business development team involves developing innovative analytic reports designed to offer clients a comprehensive view at account performance.
I took 8 years of piano lessons, 1 year of classical guitar lessons, and 1 year of bass guitar lessons, but can barely play any of the instruments now.
Ivette Orozco is a first generation Mexican-American and proud Austin native. She stayed in Austin to pursue a bachelor's degree in business administration at St. Edward's University. Before joining the Effective Spend team in February 2019, she worked in digital marketing in tech and specialized in SEO, social media marketing and influencer marketing.
In my spare time, I enjoy writing for my fashion blog, creating content for my Instagram, shopping and talking about clothes.
We’ve built an A-team of digital marketers. We’re excellent at what we do, care deeply about performing at the highest level possible, and produce unparalleled results.
See why we were named a Top 10 Best Places to Work by the Austin Business Journal!
Kate started at the company as a PPC Account Manager in 2015, and her role has evolved since then to now encompass accounting, recruiting, office management, and HR. Kate graduated from the University of Texas at Austin with a degree in anthropology. She is a recent empty nester as her daughter has gone off to college. She and her husband live in the small but growing town of Buda, just south of Austin. Their subdivision neighbors a miniature horse farm which, even after years of living there, still makes Kate smile when she drives past after a long commute from the city.
I'm a huge book nerd with a particular interest in science fiction. I'm also a Trekkie with a lifelong crush on Captain Picard.
Born and raised in Southwest Michigan, Nick left the snowy north to join the Effective Spend team in 2019 as a Marketing Strategist for the newly formed Internal Marketing team. Before moving to Austin, Nick attended the University of Michigan, graduating with a degree in English, and lived on Long Island, New York, for a few years, working in marketing for an eCommerce plumbing and heating company. Outside of work, Nick plays hockey, watches too much television, and holds a deep affinity for pizza.
I graduated high school in a class of 36 and then went to college in a class of 6,250.
Leah hails from the northeast, but has been living the Texan life since 2009. She spent 14 years in the summer camp industry, where she became passionate about hiring dynamic talent, cultivating teams, creating community, and leading marketing initiatives. Leah holds a business degree from Northeastern University with a concentration in Marketing and Entrepreneurship. In her free time, Leah enjoys yoga, outdoor adventures with her dog and family, and exploring all of the happy hours Austin has to offer.
I’ve spent over 30 summers of my life at summer camps. I’m not even sure what people do in the real world from May-August.
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