Meet the Team

Meet the who make Effective Spend unique.

  • Brian Wulfe Effective Spend Meet the Team

    Brian

    Founder & CEO

  • Maddie Wulfe

    Maddie

    Chief Barketing Officer

  • Paula Effective Spend Meet the Team

    Paula

    Senior Account Director

  • Kyle Meet the Team 1

    Kyle

    Digital Media Director

  • Brittany

    Associate Director

  • BW Team Group Shot

    Our Team

    Award-Winning Culture!

  • Zak

    Senior Digital Media Strategist

  • Courtney Smith

    Courtney

    Senior Digital Media Manager

  • Ben Meet The Team

    Ben

    Senior Digital Media Manager

  • Erin McCauley New Meet the Team 1

    Erin

    Senior Digital Media Strategist

  • Topher Meet the Team 1

    Topher

    Digital Media Manager

  • Derek Meet the Team Picture 1

    Derek

    Digital Media Manager

  • Sophia Meet the Team 1

    Sophia

    Digital Media Manager

  • Laura

    Digital Media Manager

  • Morgan Haddad Meet the Team 1

    Morgan

    Digital Media Manager

  • Emmie MTT 1

    Emmie

    Digital Media Manager

  • Luisa Meet the Team 1

    Luisa

    Digital Media Manager

  • Kainat

    Digital Media Strategist

  • Amanda Fairris Meet the Team

    Amanda

    Digital Media Strategist

  • Alyssa MTT 1

    Alyssa

    Digital Media Strategist

  • Meet the Team

    Megan

    Digital Media Strategist

  • Evan Meet the Team 1

    Evan

    Digital Media Strategist

  • Rohena MTT 1

    Rohena

    Digital Media Specialist

  • Sutherland Meet the Team 1

    Sutherland

    Digital Media Specialist

  • James Meet the Team 1

    James

    Digital Media & Creative Specialist

  • Ryan Meet the Team 1

    Ryan

    Digital Media Specialist

  • Cody

    Digital Media Specialist

  • Chris Headshot

    Chris

    Digital Media Specialist

  • Tyler Head shot

    Tyler

    Digital Media Specialist

  • Mat Headshot

    Mat

    Digital Media Specialist

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Brian

Founder & CEO

About Brian Wulfe

Brian is the founder and CEO of Effective Spend, one of the fastest growing digital marketing agencies in Texas. He founded Effective Spend in 2008 after leading the marketing department of a top 250 internet retail company. With more than 16 years of experience in performance-based digital marketing, Brian currently leads the strategic direction of the agency in his role as acting CEO.

In addition to being a business owner and a leader, Brian remains a true digital marketing practitioner. He jumps in and works with clients daily which allows him to stay very close to the evolution of the industry and ensure that Effective Spend continues to put innovative ideas, strategies and technologies into practice for its clients.

 

Fun Fact

My first job was taking apart F16 engines for my father’s aircraft parts business.

Maddie

Chief Barketing Officer

About Maddie Wulfe

As Chief Barketing Officer, Maddie’s main responsibilities are announcing visitors and entertaining at company happy hours. She is highly skilled at catching frisbees in mid-air and being a good, good dog. Outside of work, Maddie enjoys jogging, swimming in the lake and hanging out with her family.

 

Fun Fact

You can give her a belly rub any time, free of charge.

Paula

Senior Account Director

About Paula Thompson

Paula has been with Effective Spend since 2012 and has an extensive background in the digital media buying and planning space. She is regularly brought in to consult potential clients on strategic account implementations to improve their bottom line. Paula’s team manages a wide range of traditional SEM accounts, as well as social and programmatic display marketing clients. She is a native Texan and University of Texas alum.

 

Fun Fact

I have seen every episode of Friends at least 4 times.

Kyle

Digital Media Director

About Kyle Stoldt

With more than 7 years of experience in online marketing, Kyle currently manages Effective Spend’s pure play eCommerce clients. Kyle studied business marketing at Sonoma State University and then gained experience in international commerce while living in Shanghai for several years. In his spare time, Kyle enjoys traveling, golfing and palling around with his pup, Roscoe.

 

Fun Fact

In the late 90’s I played in the professional laser tag circuit.

Brittany

Associate Director

About Brittany Black

Brittany is a Houston native who came to Austin to study advertising at the University of Texas. Her professional background includes work in online lead generation and eCommerce for a variety of business verticals. In her spare time, she enjoys listening to crime podcasts and drinking beers on the patio.

 

Fun Fact

I regularly volunteer at a pig rescue farm.

Our Team

Award-Winning Culture!

The world of digital marketing is fast-paced and exciting. It’s growing and changing and becoming more complex every day. At Effective Spend, we pride ourselves on responding quickly and nimbly to this ever-evolving environment to deliver cutting-edge online marketing strategies to our clients. We’re looking for team members that share this drive and passion!

Join a team of true digital marketing experts at a fast-growing company that year in and year out has been named one of the Best Places to Work in Austin.

OPEN POSITIONS

Zak

Senior Digital Media Strategist

About Zak Brooks

Zak is a graduate of Texas Tech University where he earned degrees in Business Management and Marketing. He began his career in digital marketing in 2015 working for Facebook. He joined the Effective Spend team in 2016, where he works in our PPC department helping clients efficiently scale paid search campaigns and grow their businesses.

Courtney

Senior Digital Media Manager

About Courtney Smith

Courtney is a graduate of the University of North Texas where she received degrees in Digital Retailing and Merchandising with a minor in Marketing. She now contributes to the management of eCommerce paid search campaigns, internal marketing, and Effective on Amazon. In her downtime, Courtney enjoys exploring the Austin area’s popular nature spots.

 

Fun Fact

I reenacted a scene on the Friends set, playing the role of Rachel.

Ben

Senior Digital Media Manager

About Ben Cooper

Ben joined Effective Spend in 2018 after beginning his PPC career in 2016. He enjoys traveling anywhere with mountains, watching the movie Step Brothers, and sitting outside watching the shadows getting longer. On any given day you can find him somewhere with his two spring-loaded Australian Shepherds, Shiner and Goose.

 

Fun Fact

I once did a 10-mile running race in jorts and a mullet wig.

 

Watch Ben’s Employee Spotlight

Effective Spend Employee Spotlight - Ben Thumbnail mini

Erin

Senior Digital Media Strategist

About Erin McCauley

Erin is a graduate of NC State University where she earned her degree in Business Administration and Marketing. She moved to Texas in 2019 where she joined Effective Spend, before relocating to Colorado in 2021. She now works remote for the team, specializing in e-commerce account strategy, forecasting, and advanced data analysis to effectively scale high-growth accounts. When she’s not crunching numbers, you can find her doing yoga, drawing, and hanging with her 2 pups.

 

Fun Fact

I had my 15 minutes of fame as a toddler, in acting as a regular contestant on ABC Kids’ Smart Start Kids TV show. (Think cookie-baking, duck-duck-goose, quiet game…)

Topher

Digital Media Manager

About Topher Zuleger-Freeman

Topher grew up in the Maryland-DC region and graduated from the University of Maryland at the end of 2016. He’s new to Austin, having settled here after a few years of working in a number of different fields in various cities. When he’s not developing his digital marketing career you can find him spending time outdoors, traveling, trying out different restaurants and cooking new dishes with limited success.

 

Fun Fact

The summer before college I spent a month in Alaska building hiking trails and backpacking.

Derek

Digital Media Manager

About Derek Belt

Derek grew up in Pflugerville, Texas and has lived in the area for the majority of his life. He earned his bachelor’s degree in marketing at St. Edward’s University and has been passionate about all things digital marketing ever since. He loves to stay active, workout, read, watch movies, and go on adventures with his fiancé and their two dogs (Sandy & Sasha).

 

Fun Fact

I served in the military, graduated college, and began my PPC career all before the age of 30.

Sophia

Digital Media Manager

About Sophia Young

Born and raised Frisco, a Texas native, Sophia attended the University of Florida and graduated in 2019 with a business degree in Marketing. After graduation, she moved to Austin and gained some professional experience before pursuing a career in paid media at Effective Spend. In her free time, she likes to stay active outside, plan camping trips, eat at Chi’Lantro, and attend many of the live music sets in Austin.

 

Fun Fact

I hiked the tallest peak in Texas.

Laura

Digital Media Manager

About Laura Haddad

Originally from the northeast, Laura moved to Austin during her sophomore year of high school. She attended Florida State University and graduated with a degree in Marketing. After moving back to Austin to begin her career in digital marketing, she joined the team at Effective Spend. In her free time, she enjoys exploring Austin and playing tennis.

 

Fun Fact

I have lived in 5 different states.

Morgan

Digital Media Manager

About Morgan Haddad

Morgan is originally from Boulder, Colorado, where she spent most of her childhood doing competitive gymnastics. She attended Colorado State University in Fort Collins, CO, and graduated with a Business Administration degree. She moved to Austin in January of 2018 and has loved it ever since! Her professional background is primarily in social media marketing and advertising, and she worked as a Director of Social Media & Inbound Marketing for 3 years prior to joining Effective Spend in 2021! In her free time, she likes to travel, work out, and try new restaurants.

 

Fun Fact

I love to travel! I have been to 16 countries and 35 states. My goal is to visit 20 countries and all 50 states by 2024. If I had to choose my favorite places so far, it would be Amsterdam or Lucerne.

Emmie

Digital Media Manager

About Emmie Anderson

Emmie is from Corpus Christi, where every local’s favorite line is “We are home of the Whataburger.” She attended the University of Texas at Austin where she earned her bachelor’s degree in Marketing with a minor in Communication Studies. Emmie fell in love with Austin and decided to stay after graduation. She then joined the Effective Spend team to pursue her passion for digital marketing. In her free time, she enjoys adventures around Austin, live music, trying new restaurants in town, and watching standup comedy.

 

Fun Fact

When I was in middle school, I had a Justin Bieber fan Twitter where I managed to get over 50,000 followers. Unfortunately, I deleted it years ago but I wish I still had it to laugh at (and be proud of) that point in my life.

Luisa

Digital Media Manager

About Luisa Fernandez

Born and raised in the border town of El Paso, TX, Luisa moved to Austin to complete her degree in Advertising from The University of Texas at Austin. She joined the Effective Spend team as a Digital Marketing Specialist in 2021 to continue fueling her fascination for digital marketing. During her free time, you can find her listening to music, drawing, traveling, or paddling her way through Lady Bird Lake.

 

Fun Fact

I’m on a mission to watch all 800+ NPR Tiny Desk Concerts.

Kainat

Digital Media Strategist

About Kainat Iqbal

Kainat joined Effective Spend in 2021 as a Digital Marketing Specialist. She is pursuing a graduate degree in Marketing from the University of Houston. Although she is new to Austin, she considers it home sweet home.

 

Fun Fact

I grew up by the beach and love all things water.

Amanda

Digital Media Strategist

About Amanda Fairris

Born and raised in Dallas, Texas, Amanda attended Texas A&M University where she earned a degree in Marketing with a focus in Data and Consulting. She has worked as a Marketing intern and Engagement Coordinator and is eager to make her mark in the marketing industry. Her greatest dream has always been to move to Austin, Texas, and is incredibly excited to be a part of the Effective Spend team. She enjoys just about anything outdoors, live music, and quality time with friends, family, and dogs.

 

Fun Fact

I love watching sunsets.

Alyssa

Digital Media Strategist

About Alyssa Hess

Alyssa was born and raised in the Kansas City area and graduated from the University of Kansas in 2020 with a major in Marketing and minor in Spanish. She began her career in sales before pursuing Digital Marketing. She moved to Austin in April 2021 and loves exploring all the restaurants, live music, and outdoor activities Austin has to offer. She loves traveling, finding the best spots to watch the sunset, cooking, working out, and watching Netflix, Reality TV, and Kansas City sports.

 

Fun Fact

I have been skydiving in the Swiss Alps!

Megan

Digital Media Strategist

About Megan Gillett

Megan was born and raised in Austin. She got her degree in advertising from the University of Texas at Austin where she developed a passion for marketing and analytics. She enjoys diving into data and learning about customer behavior. In her free time you can find her two-stepping, sewing vintage and western clothes, or cooking.

 

Fun Fact

I worked as a ranch hand on my family’s farm through high school and college.

Evan

Digital Media Strategist

About Evan Gerdes

Evan’s from a town in Washington called Spokane. He grew up fishing, snowboarding, and enjoying the evergreen state’s wonderful environment until moving to Kettering, Ohio and graduating highschool. After graduating, he attended University of Cincinnati for International Business, Economics, and French. While at university he took part in various organizations such as Delta Sigma Pi, intramural soccer, club fencing, and a city clean up project. During his studies he had the opportunity to live in Caen, France and take a summer semester of courses in the school’s international program. Despite being Puerto Rican himself, he only speaks English and French funnily enough. After completing his degree in 2019 he worked for Total Quality Logistics as a Finance Analyst while pursuing his MBA, and found a strong interest in Digital Marketing. Following his time at TQL he worked for PPD as a Finance Analyst working alongside their Clinical Trials, completed his MBA this past April, and moved to Austin. Some of his hobbies include language learning, science fiction novels, computers, and board games.

 

Fun Fact

I’ve been to impressionist painter Claude Monet’s house at Giverny.

Rohena

Digital Media Specialist

About Rohena Farooqi

Rohena is a recent graduate from the University of Texas. She enjoys celebrating new experiences, creating adventures and has a passion for learning.

 

Fun Fact

I had the opportunity to work for 3 designers backstage during New York Fashion Week!

Sutherland

Digital Media Specialist

About Sutherland Stith

Sutherland grew up in San Antonio, Texas and has recently moved to south Austin. He graduated from Southwestern University where he majored in Business with a focus in Marketing. He also played golf for Southwestern and after a successful career Sutherland turned professional with the help from sponsors. After a couple years playing (and nagging injuries) he turned his passion back to marketing and joined the Effective Spend team in August 2021. He loves traveling to new places, enjoys listening to music and going to concerts, and spending time with his friends.

 

Fun Fact

I got to play basketball with the San Antonio Spurs team at the AT&T Center.

James

Digital Media & Creative Specialist

About James Hall

James is an Illinois native who moved to Texas to expand his career in digital media and to escape the Midwest winters. After completing a bachelor’s degree in film at the University of Illinois, he changed career focus and entered the world of digital marketing. James’s hobbies are watching movies, going camping and on hikes, and spending countless hours “catching up” with youtube.

 

Fun Fact

I have an encyclopedic knowledge of horror movies. If it’s creepy, I probably know about it!

Ryan

Digital Media Specialist

About Ryan Barry

Ryan was born in Ringwood, NJ which is a small burrough roughly thirty minutes from downtown Manhattan. He moved to Austin back in 2000 and has been living here ever since. After graduating high school, Ryan got a job managing a vinyl record store in Round Rock called Piranha Records where his love for music and collecting vinyl grew. He later graduated from Texas State University with a degree in Business Management. During his time at Texas State, he got his start in marketing working for a local Austin startup company called Cutting Edge Gamer which leases high-end graphics cards for gaming computers. Ryan currently lives with his girlfriend of 4 years (Kailey), two dogs (Zappa & Lola), and various birds and reptiles. He is an avid sports fan and enjoys playing as well as watching.

 

Fun Fact

My girlfriend works in Wildlife Rehabilitation and we often have different species of local wildlife living with us at a time.

Cody

Digital Media Specialist

About Cody Dvorak

Cody is from Fort Collins, Colorado where he was born and raised. He moved to Austin after completing his Bachelors in Business Administration at Colorado Tech University and shortly after started his career at Effective Spend. In his free time Cody loves to explore the outdoors, travel and code.

Fun Fact

I am on a mission to travel to at least 5 of 7 continents, 3 down so far!

Chris

Digital Media Specialist

About Chris Cargill

Chris is a graduate from Belmont University where he studied Music Business. He has spent his time since graduation working in marketing at a music venue and managing a wine shop. Chris moved to Austin in 2019 where he loves to hike, fish, write music, read, and kayak.

Fun Fact

I’ve recorded songs in a studio Johnny Cash has recorded in!

Tyler

Digital Media Specialist

About Tyler Gillis

Tyler is a Digital Media Specialist and double graduate from Texas A&M. WHOOP! Outside of work he is an avid aquascaper and amateur mixologist. He loves to talk about his hobbies so be ready for an earful if you are curious!

Fun Fact

When I was more into keeping shrimp colonies (small freshwater shrimp) I had a cherry shrimp colony that was approximately 75 shrimp. The more impressive part was that the colony was started with only 4 cherry shrimp!

Mat

Digital Media Specialist

About Mat Parker

Mat was born and raised in Southern California. He graduated from San Diego State University and then went on to get his Doctorates degree in Physical Therapy. He had his own physical therapy clinic for 5 years and utilized digital marketing to grow his practice. He has now begun a new chapter in Austin putting all his efforts into digital marketing. When he’s not working he’s traveling, golfing, or reading a book.

 

Fun Fact

I wrote a book called Aging Smarter (available on Amazon) to help older people live more active & healthy lives

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