Meet the Team

Meet the who make Effective Spend unique.

  • Brian Wulfe Effective Spend Meet the Team

    Brian

    Founder & CEO

  • Maddie Wulfe

    Maddie

    Chief Barketing Officer

  • Kyle Meet the Team 1

    Kyle

    Digital Media Director

  • Paula Effective Spend Meet the Team

    Paula

    Digital Media Director

  • Brittany

    Senior Digital Media Manager

  • Jared

    Senior Digital Media Manager

  • Courtney Smith

    Courtney

    Senior Digital Media Manager

  • BW Team Group Shot

    Our Team

    Award-Winning Culture!

Brian

Founder & CEO

About Brian Wulfe

Brian is the founder and CEO of Effective Spend, one of the fastest growing digital marketing agencies in Texas. He founded Effective Spend in 2008 after leading the marketing department of a top 250 internet retail company. With more than 16 years of experience in performance-based digital marketing, Brian currently leads the strategic direction of the agency in his role as acting CEO.

In addition to being a business owner and a leader, Brian remains a true digital marketing practitioner. He jumps in and works with clients daily which allows him to stay very close to the evolution of the industry and ensure that Effective Spend continues to put innovative ideas, strategies and technologies into practice for its clients.

 

Fun Fact

My first job was taking apart F16 engines for my father’s aircraft parts business.

Maddie

Chief Barketing Officer

About Maddie Wulfe

As Chief Barketing Officer, Maddie’s main responsibilities are announcing visitors and entertaining at company happy hours. She is highly skilled at catching frisbees in mid-air and being a good, good dog. Outside of work, Maddie enjoys jogging, swimming in the lake and hanging out with her family.

 

Fun Fact

You can give her a belly rub any time, free of charge.

Kyle

Digital Media Director

About Kyle Stoldt

With more than 7 years of experience in online marketing, Kyle currently manages Effective Spend’s pure play eCommerce clients. Kyle studied business marketing at Sonoma State University and then gained experience in international commerce while living in Shanghai for several years. In his spare time, Kyle enjoys traveling, golfing and palling around with his pup, Roscoe.

 

Fun Fact

In the late 90’s I played in the professional laser tag circuit.

Paula

Digital Media Director

About Paula Thompson

Paula has been with Effective Spend since 2012 and has an extensive background in the digital media buying and planning space. She is regularly brought in to consult potential clients on strategic account implementations to improve their bottom line. Paula’s team manages a wide range of traditional SEM accounts, as well as social and programmatic display marketing clients. She is a native Texan and University of Texas alum.

 

Fun Fact

I have seen every episode of Friends at least 4 times.

Brittany

Senior Digital Media Manager

About Brittany Black

Brittany is a Houston native who came to Austin to study advertising at the University of Texas. Her professional background includes work in online lead generation and eCommerce for a variety of business verticals. In her spare time, she enjoys listening to crime podcasts and drinking beers on the patio.

 

Fun Fact

I regularly volunteer at a pig rescue farm.

Jared

Senior Digital Media Manager

About Jared Scott

Jared is a Texas native and graduate of Brigham Young University where he received a B.A. in marketing. He is both a literal and figurative rock star. His well-rounded professional portfolio includes product management, pricing, and data analysis, but his true passion lies in digital marketing. Jared is also our resident expert on Amazon marketing and hosts our YouTube channel, Effective on Amazon. In his downtime, he enjoys soccer, music composition, songwriting and eating spicy food.

 

Fun Fact

I played in a rock band and our music was used on a commercial during the World Series.

 

See Jared in Effective on Amazon

EoA AB Testing - Thumbnail

Courtney

Senior Digital Media Manager

About Courtney Smith

Courtney is a graduate of the University of North Texas where she received degrees in Digital Retailing and Merchandising with a minor in Marketing. She now contributes to the management of eCommerce paid search campaigns, internal marketing, and Effective on Amazon. In her downtime, Courtney enjoys exploring the Austin area’s popular nature spots.

 

Fun Fact

I reenacted a scene on the Friends set, playing the role of Rachel.

Our Team

Award-Winning Culture!

The world of digital marketing is fast-paced and exciting. It’s growing and changing and becoming more complex every day. At Effective Spend, we pride ourselves on responding quickly and nimbly to this ever-evolving environment to deliver cutting-edge online marketing strategies to our clients. We’re looking for team members that share this drive and passion!

Join a team of true digital marketing experts at a fast-growing company that year in and year out has been named one of the Best Places to Work in Austin.

OPEN POSITIONS

AWARDS & RECOGNITION

AWARDS & RECOGNITION

Interested in Joining Our Dynamic Team?

Visit our careers page and explore the great opportunities available at Effective Spend.

Loading...