Case Study
Case
Study
Case Study
Growing B2B Leads with
Full-Funnel PPC
Full-Funnel PPC
80%
62%
80%
Increase in Product Downloads
Increase in Product Downloads
Decrease in Cost per Download
62%
Decrease in Cost per Download
Performance Display
EDUCATE. ENGAGE. CONVERT.
Case Study
Case
Study
Case Study
Expanding Market Share with Google Smart Shopping
569%
332%
569%
Increase in Impressions
332%
Increase in Revenue
Increase in Impressions
Increase in Revenue
TARGETING
The foundation of an effective performance display advertising strategy is precise audience targeting. Through audience data collection, extensive research and targeting iteration, we find just the right mix of behavioral and contextual targeting methods to meet your audience right where they are online.
First, we take a data-focused approach to understanding as much as possible about your target market, profiling your ideal customer persona and understanding their demographic and psychographic information.
With this knowledge, we’re able to research and predict the online content that resonates best with your target audience and devise the best methodologies to target that content.
But, our work isn’t finished after the campaigns are launched. With a continuous cycle of data collection and targeting refinement, we set the foundation for an ongoing optimization process. This results in continued improvement in targeting, as we prune lower performing audiences and placements, and expand upon top performers.
“Our website traffic and revenue have increased markedly since the engagement began, while customer acquisition costs have remained steady. ”
-Andy Stone, Growth Marketing Director – TUSHY
RETARGETING
Most studies suggest that, at most, 5% of visitors will purchase products or services on their first visit to a website. The consumer journey is more complex than ever before, with prospects interacting with brands when and where they want. Each Interaction point is shorter, and the consideration cycle can, therefore, span over significant periods of time. For businesses with higher priced products and services, the buying process can be extremely complex, spanning many months and involving multiple stakeholders and hundreds of interactions.
Developing an effective retargeting strategy, therefore, needs to be entirely customized. Our approach addresses the following areas of focus each with a customized strategy that considers our client’s industry, unique business model and selling points, overall sales cycle and ancillary marketing channels such as email, affiliate marketing, and outbound sales efforts.
- Interest, Behavior and Contextual Targeting
- Algorithmic Portfolio Based Bid Management
- Static, Rich Image Ad Creation & Testing
- Video Creation & Optimization
- Demographic Targeting & Segmentation
- Advanced Attribution Strategies (Offline & Cross Channel)
- Sale, Lead, & Call Tracking
- Custom Business Intelligence Reporting
- Geotargeting & Dayparting Optimization
- First & Third-Party Audience integrations
- Dynamic Ad Creative
- Device-Specific Optimizations
RETARGETING
Most studies suggest that, at most, 5% of visitors will purchase products or services on their first visit to a website. The consumer journey is more complex than ever before, with prospects interacting with brands when and where they want. Each Interaction point is shorter, and the consideration cycle can, therefore, span over significant periods of time. For businesses with higher priced products and services, the buying process can be extremely complex, spanning many months and involving multiple stakeholders and hundreds of interactions.
Developing an effective retargeting strategy, therefore, needs to be entirely customized. Our approach addresses the following areas of focus each with a customized strategy that considers our client’s industry, unique business model and selling points, overall sales cycle and ancillary marketing channels such as email, affiliate marketing, and outbound sales efforts.
- Interest, Behavior and Contextual Targeting
- Algorithmic Portfolio Based Bid Management
- Static, Rich Image Ad Creation & Testing
- Video Creation & Optimization
- Demographic Targeting & Segmentation
- Advanced Attribution Strategies (Offline & Cross Channel)
- Sale, Lead, & Call Tracking
- Custom Business Intelligence Reporting
- Geotargeting & Dayparting Optimization
- First & Third-Party Audience integrations
- Dynamic Ad Creative
- Device-Specific Optimizations
CREATIVE
Effective Spend offers a comprehensive set of creative services, but we also support partnerships with clients who prefer to develop their own creative. In either scenario, our account managers take a comprehensive approach, providing data-driven insights to inform the creative strategy.
By applying the learnings collected during our audience and content targeting research, we can ensure each ad served has high relevance to the audience, leading to higher click-through rates, conversion rates and, ultimately, ROI.
Alongside our audience and content targeting optimization process, we are also developing a clear plan for multivariate ad testing, leading to a predictable and ongoing improvement in KPIs.
SOME OF THE NETWORKS WE BUY ACROSS:
THE EFFECTIVE SPEND DIFFERENCE
In-House Approach
We believe the best account performance occurs when our account teams serve as a true extension of a client’s business. At Effective Spend, we don’t abide by the typical lines drawn in regards to how far we’re willing to support our clients. Our approach goes beyond the accounts and strives to do whatever necessary for success.
Account-Based Profit Sharing
We fully align client goals with those of our account team by rewarding top personnel with a share of their account’s billings. The program helps us retain the best and brightest managers in the industry while ensuring they have skin in the game.
Experience
Our agency was founded on search engine marketing over a decade ago and has an industry-leading record in retaining personnel. Unlike some of our competitors, our clients benefit from seasoned veterans directly managing accounts, as well as a strategic team with over 100 years of combined digital experience.
Transparency
Exact details of all media purchased and the resulting data associated with those purchases are fully and openly shared with clients. This includes all rates paid, granular performance metrics, and anything else clients may need.
Data & Technology
Underpinning each of our services is a data layer comprised of custom integrations with each advertising channel. Sitting on top of our data layer is a comprehensive business intelligence suite with automated alerts, actions, and dashboard reports that enable our account managers to dive deeper and go further with every client’s business.
Risk-Free Partnership
We bring custom service agreements to all clients based on what we believe is necessary to reach success. We further reduce risk by ensuring our work stands on its own with month-to-month agreements, whereas most agencies in the space lock clients into 12-month minimum term agreements.
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Let’s Get Started
Let’s Get Started
Our team is ready to learn more about how we can help you grow your business. Email us at contact@effectivespend.com, and we’ll get back to you as soon as possible!