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Effective Spend Named to 2021 Best Small Companies to Work for in Austin by BuiltIn.com

Effective Spend has been named one of the 2021 Best Small Companies to Work for in Austin by BuiltIn.com. Effective Spend was first recognized on Built In’s 2020 list, so this marks the 2nd year in a row for the company to receive this honor.

Pulling from a pool of profiles on their site (like Effective Spend’s) Built In determines winners for Best Places to Work based on an algorithm, using company data about compensation, benefits and cultural programs. To reflect the attributes candidates are searching for on Built In today, this year’s program weighted certain criteria more heavily, including remote opportunities and programs for diversity, equity and inclusion. Rank is determined by combining a company’s score in each of these categories.

“We are humbled to be recognized among so many other amazing companies in Austin,” said Natalia Wulfe, co-owner and CMO of Effective Spend. “Over the past couple of years, our recruiting, training and management teams have been working hard to up-level our DEI efforts. We recognize and value the contributions that people of diverse backgrounds, cultures and experiences can have on our ability to provide a better, more comprehensive service to our clients and a richer, happier work environment for our entire team.”

In addition to its DEI initiatives, Effective Spend has transformed its business operations over the last year in response to the COVID pandemic, providing all staff the ability to work from home comfortably and effectively. Since remote working began in March 2020, the Effective Spend crew has found creative ways of staying connected and keeping morale high until the team can be back together again in the office. The company social calendar has included Zoom guitar lessons, yoga classes, game and trivia happy hours, all led by Effective Spend team members. When safe, the team has also been able to come together in small groups for socially distanced in-person meet-ups.

“These companies raise the bar for cultural excellence and the ability to adapt to meet changing needs of employees,” says Sheridan Orr, Chief Marketing Officer, Built In. “The 2021 winners show a commitment not just to creating meaningful cultures but to delivering talent needs as they change in a dynamic landscape. We’re thrilled to extend our congratulations to the winners.”



While the COVID pandemic has presented many challenges throughout the year, Effective Spend has continued to expand its team, thanks to a diverse client portfolio and the high quality of its digital marketing services. Additionally, the shift to remote work also afforded the company the opportunity to expand into the LA market in the fall of 2020, launching a remote team there.

Effective Spend’s team is growing quickly in Austin and LA. Explore our job openings and apply today! 



Built In is a revolutionary tech recruitment platform serving 1,800 innovative companies of all sizes, from startups to enterprise, with a focus in 8 of the country’s largest tech markets, including Austin. Monthly, 2.5 million tech professionals rely on Built In to stay up on trends, grow in their roles and discover companies with missions they want to join. The platform publishes stories about companies’ tech, culture and people. This activates sought-after professionals to apply to customers’ open roles. 

Tech professionals rely on Built In’s Best Places to Work lists to discover employers that align with their preferences, passions and values. Since its inception three years ago, the award has expanded in reach, from online views of tens of thousands to just under 1 million views today.


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Jen was born in the Seattle area and spent much of her childhood there. Upon graduating from high school, she lived in Florida for a year before moving back to the Seattle area. She then began working in the high tech industry in sales and marketing, and transferred to the Bay Area in California where she met and married her husband of more than 20 years. They lived in California for several years before moving to the Seattle area and then onto Montana, and now Austin. Now that she’s been in Austin for more than a decade, she considers herself a true Austinite. Jen has been a jack-of-all trades since leaving the tech industry. She has done everything from teaching music, to professional chef, to preschool teacher, and photographer. Raising their three children has been a joy and blessing to Jen. She loves all things creative, cooking, and traveling.