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The Austin Business Journal has named Effective Spend as one of Austin’s Best Places to Work for the 4th time! Being recognized in 2018, 2020, 2021, and now 2022, is a huge accomplishment and honor. This year, ABJ recognized 70 local businesses ranging in size from 10 employees to 250+ and representing a wide range of industries, including technology, professional services, commercial and residential real estate, and more.   “Keeping...

When Discovery ads were first announced in May 2019 at Google Marketing Live, they immediately excited the marketing industry. The newest campaign offering from Google is designed to help advertisers and digital marketing agencies address the complex changes in online shopping behaviors and show up in the right place, at the right time, for high-intent customers.  According to Google’s Consumer Discover Study, U.S. consumers between the ages of 18-54...

Up until recently, Public Relations (PR) and Search Engine Optimization (SEO) were two completely separate operations. SEO was solely about optimizing the technicalities and performance of one's site, while PR strived to get eyeballs on branded content and newsworthy announcements. But believe it or not, PR and SEO share many similar objectives, and digital marketing agencies like Effective Spend have tapped into the success clients can have when...

What is a Google Performance Max Campaign? Performance Max is a highly-automated type of Google Ads campaign that uses Smart Bidding across multiple ad types to achieve your campaign objective. The primary differentiator between Performance Max and other Google campaign types is the degree of automation - this campaign type automates everything from audience targeting to ad creative in real-time. Moreover, unlike other campaign types, Performance Max uses machine...

What are LinkedIn Conversation Ads? LinkedIn has expanded its advertising tools over the last few years to enable advertisers to better speak to their target audiences. One particularly valuable development is the recent addition of LinkedIn Conversation Ads, or “Convo Ads.” Conversation Ads are a type of Sponsored Messaging Ad that allow advertisers to engage directly with their customers through LinkedIn’s messaging platform. You may have seen Conversation Ad messages...

2021 marks the third year in a row that Effective Spend has received Austin Business Journal’s FAST 50 award which recognizes the fastest-growing private companies in central Texas. The company was also recognized on the ABJ’s 2019 and 2020 FAST 50 lists.  The 2021 winners represent a range of industries, from software and tech companies to real estate developers to home services providers. Effective Spend is pleased to share...

Effective Spend has moved its headquarters to an East Austin landmark building commonly called the “Butter Half Building” after the famous mural on its south-facing wall.  Located at 2000 E. Martin Luther King Jr. Blvd, the building is nearly 20,000 square feet ‒‒ more than double the size of the company’s previous office space on Barton Springs Rd. The Austin-based digital marketing agency purchased the building in September 2021...

Over the past few years, Google Ads has added more and more automated optimization features to its platform, from smart bidding to auto-generated ad copy to targeting recommendations. With new features designed to automate optimization across all aspects of campaign management, advertisers have a growing set of tools to evaluate and improve account performance. Google’s “Opportunities Tab” has evolved into a full-fledged optimization suggestion engine, complete with a...

Representing Austin for the third year in a row, Effective Spend has made the Inc. 5000 list as one of the fastest-growing companies in the nation! With no signs of slowing down, Effective Spend has risen nearly 400 positions from the company’s first appearance on the list, placing #3,323 in the 2021 rankings. As a repeat honoree, Effective Spend stands as a member of an even more exclusive club...

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