SEO

Search engine optimization (SEO) is the process of optimizing your website to help it rank high in search engine result pages (SERPs), and one of the core aspects of SEO is writing great content. Whether it’s a blog post, or even copy on a product or landing page — using SEO best practices when writing will help your pages rank higher and improve the user experience when reading. In...

How does your business adapt to the constantly changing organic search landscape? Google is making changes to search at an ever-increasing rate. In 2010 Google made about 400 algorithm changes throughout the year, but in 2018 they made over 3,200 updates at a rate of about 9 per day. These algorithm changes vary in scope and scale and it’s important to track these updates because they can cause significant...

According to the Pew Research Center, roughly 93% of adults get at least some news online. So, if you aren’t integrating outreach to online media sources into your PR strategy, it’s high time. Both agency and in-house PR professionals have had difficulty truly gauging the success (or failures!) of their efforts. Long-standing, vague metrics like ad equivalency and impressions haven’t been able to fully translate the ROI of public...

Consumers quickly evolved to rely on typing queries in search engines to find what they're looking for. There’s less of a need to call an establishment when you can find their menu, hours, and reviews by typing in a quick Google search. And while consumers can choose to use voice search rather than physically typing an inquiry, it's not often you see people talking into their phone to...

One of the biggest goals of marketing is to make people aware that your brand exists in order to get them to the point where they’re interested in learning more. That’s the main job tactics like paid search and SEO do, and when those efforts are paying off, you end up with a lot more people on your website. That’s a big deal, no doubt, but to make sure...

If you spend any time online, chances are you’ve come across an infographic. Infographics are large visual images that represent data, statistics, or other information in a compelling way. Known for their ability to “go viral,” infographics are a popular link building tactic for many businesses. Why infographics are great for link building As you can see from the coffee-related infographics below, infographics can range in their content from lists...

Content marketing has quickly become one of the most important marketing strategies businesses practice today. Over the past few years, even initially skeptical businesses have little by little realized they need to work content marketing into their marketing programs. Searches for the term have steadily risen and 86% of B2C marketers now say content marketing is an important part of their marketing program. If you want to build a...

In early 2016, Google definitively stated that links are one the three most important factors that help you rank better on Google. When it comes to SEO success, links to your website are a huge part of the equation. But how do you get links to your website? Let us introduce you to “link building.” What Is Link Building? A backlink is a link from another website to your website. Link...

When you’re working out your budget for the year, you face the difficult task of figuring out which marketing tactics to focus your resources on. With limited budget to go around, there will always be winners and losers. Business owners and marketers often struggle with knowing which tactics and approaches are really necessary, and which to invest the biggest part of the budget. It’s common enough to find articles...