PPC

When Discovery ads were first announced in May 2019 at Google Marketing Live, they immediately excited the marketing industry. The newest campaign offering from Google is designed to help advertisers and digital marketing agencies address the complex changes in online shopping behaviors and show up in the right place, at the right time, for high-intent customers.  According to Google’s Consumer Discover Study, U.S. consumers between the ages of 18-54...

What is a Google Performance Max Campaign? Performance Max is a highly-automated type of Google Ads campaign that uses Smart Bidding across multiple ad types to achieve your campaign objective. The primary differentiator between Performance Max and other Google campaign types is the degree of automation - this campaign type automates everything from audience targeting to ad creative in real-time. Moreover, unlike other campaign types, Performance Max uses machine...

What are LinkedIn Conversation Ads? LinkedIn has expanded its advertising tools over the last few years to enable advertisers to better speak to their target audiences. One particularly valuable development is the recent addition of LinkedIn Conversation Ads, or “Convo Ads.” Conversation Ads are a type of Sponsored Messaging Ad that allow advertisers to engage directly with their customers through LinkedIn’s messaging platform. You may have seen Conversation Ad messages...

Over the past few years, Google Ads has added more and more automated optimization features to its platform, from smart bidding to auto-generated ad copy to targeting recommendations. With new features designed to automate optimization across all aspects of campaign management, advertisers have a growing set of tools to evaluate and improve account performance. Google’s “Opportunities Tab” has evolved into a full-fledged optimization suggestion engine, complete with a...

Calling all B2B marketers: LinkedIn has a lot to offer! But, with so many different ad types and creative formats to choose from, getting started can seem overwhelming. LinkedIn is the world’s largest professional network, comprised of more than 700 million professionals. Over the last several years, the site has transformed from merely a job hunting site to a full-scale social media network with a highly engaged user...

Apple has released iOS 14, and with it, a new policy that gives their users unparalleled transparency on in-app data tracking and online privacy. This move, built off of recent legal policies in California and the EU, has widespread implications for not only the world of digital marketing but the tech industry across the globe. In This Article: What is iOS 14 and Why Does it Matter? Why is...

Marketing for a mobile app is a different game than for a website or an Amazon store. One of the best ways to get your app in front of more people and downloaded on more Android and Apple devices is to utilize Google UACs (Universal App Campaigns). Google has built a series of five campaign types that each target different stages of the app marketing funnel, from building...

Cybersecurity and online privacy is a growing concern among many Americans. Between the rapidly-evolving internet and the lethargic process of enacting laws, the balance between businesses’ legal access to users’ information and consumers’ right to privacy is prone to large swings one direction or the other. The latest swing comes out of California in the form of CCPA, a law that has long-lasting implications for the digital marketing...

When marketing a mobile app, Google UAC (Universal App Campaigns) should be a key component of your marketing strategy. Universal App Campaigns provide easy advertising access to Google’s network of properties with the flexibility of driving users to both the Google Play Store and Apple App Store. But, it’s more complicated than simply opting into Google App Campaigns. There are five different types of UACs (two of which...

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