PPC

When marketing a mobile app, Google UAC (Universal App Campaigns) should be a key component of your marketing strategy. Universal App Campaigns provide easy advertising access to Google’s network of properties with the flexibility of driving users to both the Google Play Store and Apple App Store. But, it’s more complicated than simply opting into Google App Campaigns. There are five different types of UACs (two of which...

Picture this: you've just finished developing the perfect mobile app and you can't wait to let the world know about it. First, you’ll need to generate a bunch of installs - and quick! But your ultimate goal will be to drive real user engagement and actions in the app, not just installs. You're not sure how to advertise your app to meet all of these different goals. Furthermore,...

Store visit conversions help advertisers measure how much foot traffic their Google ads are driving to their physical store locations. A store visit conversion is recorded when someone visits your physical store after clicking on or viewing one of your Google ads. Since their original roll-out in 2014, store visits have helped thousands of advertisers - particularly retailers, restaurants, auto dealerships and hotels - bridge the divide in the...

Google has announced the finalists for their 2019 Premier Partner Awards. Effective Spend joins other top PPC marketing agencies as a finalist in the Shopping Excellence category. The Shopping Excellence award is presented to the agency that demonstrates the best use of Google Shopping Ads to drive more sales for their clients.  “This is an exciting nomination for us,” said Brian Wulfe, Founder & CEO of Effective Spend. “It...

Facebook gives advertisers unparalleled options for targeting unique audiences and designing custom ad content for each audience. That being said, building content to accommodate all the different ad sizes across Facebook, Instagram and Messenger can be daunting. Facebook offers a helping hand with its built-in ad automation that can dynamically adjust your creative to fit different placements. However, it’s still best practice to manually design content that’s optimized...

This April, Effective Spend joined over 40 speakers from some of the industry's top digital marketing agencies to present at the #1 PPC conference, Hero Conf. The conference brings together 600 PPC practitioners each year and covers innovative new ideas in paid search, paid social, and display advertising. This year, Effective Spend’s own Paula Thompson presented a session on Reddit advertising. As a Digital Media Director, Paula has more...

Consumers are building deeper and, at times, questionable relationships with their smart devices. As a result, we’ve begun to have conversations with these handheld or virtual assistant devices as if they were humans. This gives marketers and brands a whole new way to reach and connect with these users. As such, it’s important to consider a voice search advertising strategy. Below, let’s take a look at what voice...

This February, Social Media Week came to Austin for its third and biggest year yet! Social Media Week Austin (SMWATX) brings together marketing, media, and technology professionals from more than 50 countries with a curiosity and passion for new ideas, innovations and emerging trends in social media. Effective Spend’s own Natalia Wulfe and Jared Scott were among the more than 100 speakers on this year’s agenda, which spanned three...

B2B ratings and reviews firm, Clutch.co, has ranked Effective Spend as a top PPC marketing agency for eCommerce. Clutch has become the go-to source for buyers of business services that are looking for reliable, performance-driven agencies. In a nationwide review, Clutch scored digital marketing agencies on several criteria, including their level of focus on eCommerce and their ability to deliver results for their clients. Additionally, they evaluated client testimonials,...