Consumers quickly evolved to rely on typing queries in search engines to find what they're looking for. There’s less of a need to call an establishment when you can find their menu, hours, and reviews by typing in a quick Google search. And while consumers can choose to use voice search rather than physically typing an inquiry, it's not often you see people talking into their phone to...
In late 2016, information technology research company Gartner revealed its top 10 predictions for IT organizations and users over the next coming years, a couple of which caused a stir amongst those in the digital industry. The predictions left them anxiously wondering what the future held and how it could affect the everyday processes they currently implement. Artificial Intelligence (AI) was at the heart of these predictions, and...
Amazon is in the news almost every day as it grows its empire in broad strokes. For many businesses, this is concerning – with the wide array of products they sell, Amazon’s in competition with just about everyone. But one of the big directions they’re moving in is one that can benefit a lot of the businesses currently worried. The online behemoth is working hard to grow their...
When you’re working out your budget for the year, you face the difficult task of figuring out which marketing tactics to focus your resources on. With limited budget to go around, there will always be winners and losers. Business owners and marketers often struggle with knowing which tactics and approaches are really necessary, and which to invest the biggest part of the budget. It’s common enough to find articles...