How Our Clients are Making A Difference During the Coronavirus Pandemic Thumbnail

How Our Clients are Making A Difference During the Coronavirus Pandemic

We’ve always been fortunate to be the digital marketing agency for so many amazing brands: brands that are disrupting their industries, making a difference, growing and succeeding. During this turbulent time, we’re really seeing the heart behind our clients’ businesses in their response to the Coronavirus pandemic, and we are proud to share some of their stories here.


Snap Kitchen Donates Meals to Frontline Workers

Nutritious meal delivery service, Snap Kitchen, is helping to support frontline workers fighting COVID-19 by donating over 8,000 meals weekly to the healthcare and first responder community. Check out their Instagram for some great pictures of these essential workers enjoying their meals!

nap Kitchen Meals Donations


Austin Couch Potatoes Shifts Production to PPE

Locally owned furniture store Austin Couch Potatoes pride themselves on being native Austinites who are ingrained in the community both as a business and a supportive neighbor. When the Coronavirus outbreak began, ACP realized that the material that went into their furniture production could be used to manufacture PPE masks and gowns. They halted furniture production and began churning out PPE safety resources for frontline workers. As the pandemic grew in severity and demand for masks and gowns increased, ACP started a GoFundMe and ran a campaign to #FurnishTheFrontLine to produce additional resources. They also provided hundreds of Austin-area families with free personal masks, by creating a convenient and safe drive-thru mask pick up at their store locations.

Austin Couch Potatoes Making Masks


DC Law Hosts Donation Drive to Help the Elderly Community

Austin personal injury law firm, DC Law, hosted a Virtual Donation Drive resulting in a large delivery of adult diapers and wipes to AGE of Central Texas. AGE is a nonprofit dedicated to serving the elderly in the community, some of those at greatest risk during the pandemic. In addition to this donation drive, DC Law has mobilized their IT department to refurbish and donate 20 PCs to AISD to help them continue their mission to educate the children of Austin virtually.

“In our virtual donation drive we asked the community to come together to provide basic hygiene needs such as adult pull-ups and body wipes to the elderly served by AGE. At the end of the donation drive…we managed to raise over 104 packages of adult pull-ups and 64 packages of body wipes,” said Dan Christensen of DC Law.


Verb Raises Money for Unemployed Beauty Industry Workers

Verb sells salon-quality hair care products that are affordable and free from parabens, sulfates, and gluten. Through sales of their “choose your price” T-Shirt with a Cause, Verb is donating proceeds to folks in the beauty industry who have lost employment due to COVID-19, many of whom are self-employed or work for small businesses. To check out their shirts, visit

Verb Charity Shirts


Swyft Filings Awards Grants to Non-Profits & Small Businesses

Swyft Filings has helped tens of thousands of small businesses file the paperwork necessary to start their companies. Now, through their Swyft Gives Back Grant Program, the company is helping small businesses financially impacted by COVID-19. Swyft Filings awarded $1,000 each to five nonprofits and small businesses, announcing the winners on the special COVID-19 #GivingTuesday. They’ve also been working with small businesses in their community during this time, providing support and purchasing large lunch orders which were then delivered to first responders. 

Travis Crabtree, President of Swyft Filings said “We were deeply moved by the stories about the hard work and good deeds of the small businesses and nonprofits we work with, and we are proud to help support them in this time of financial uncertainty. While our grant is going to these five recipients, we’re also working with a number of other small businesses in our community to help provide additional support in any way we can. We encourage everyone who is able to support local small businesses and donate to nonprofits. Together, we can serve our communities and make it through this difficult time.”   

Read more about the grants and about the winning companies here:


Hopdoddy Donates Burgers to Healthcare Workers

Austin hometown favorite, Hopdoddy Burger Bar, has donated more than 4,000 burgers to healthcare workers across the U.S. through their Pay It Forward campaign. Every time a guest uses the code “Buy1Give1” at checkout, Hopdoddy donates a meal to frontline healthcare workers. For more information, click here

Hopdoddy Donations


Khoros Provides Free Services to Government Health Agencies

Khoros, a global leader in customer engagement software, handles over 2.5 million customer service messages per day through its Khoros Care solution to support brands and their customer service teams during the COVID-19 crisis. With Khoros’ technology, some of the most heavily impacted industries (retail, airlines, high tech, banking, and telecom) have been able to maintain high-quality service at unprecedented volumes, seeing an average conversation growth of 168%, some as high as 1,300%, over the past six weeks.

To support vital government health organizations, Khoros has joined Facebook’s Messenger program to provide free services that can aid the response to the coronavirus pandemic. As a program partner, Khoros will provide its technology and expertise to help these organizations share accurate information and respond to citizens effectively and efficiently in Messenger. Learn more about this effort here.

“We understand the surge that organizations have encountered during this crisis, and we’re privileged to join Messenger’s efforts to support those at the front lines,” said Jack Blaha, CEO of Khoros.


Effective Spend Raises Funds for Central Texas Food Bank

The Effective Spend team is grateful to our clients for their efforts to support the folks working hard to keep us safe and those impacted by Coronavirus. Our agency will be lending our support through a fundraiser to support the Central Texas Food Bank, which provides food to more than 46,000 people every week. The food bank has seen a significant increase in the number of central texas families in need of their services since the pandemic began. 

Our team has had the privilege of volunteering at the food bank on several past occasions, and have seen the incredible impact the organization has in our community. Effective Spend will be matching employee donations, with a goal of donating a total of $2,000 to the food bank. If you’d like to make your own donation to the food bank, you can donate here.

Effective Spend Food Bank Group Shot

Kate Gentry

Kate started at the company as a PPC Account Manager in 2015, and her role has evolved since then to now encompass accounting, recruiting, office management, and HR. Kate graduated from the University of Texas at Austin with a degree in anthropology. She is a recent empty nester as her daughter has gone off to college. She and her husband live in the small but growing town of Buda, just south of Austin. Their subdivision neighbors a miniature horse farm which, even after years of living there, still makes Kate smile when she drives past after a long commute from the city.