It’s that time of year again. Late summer, otherwise known (to marketers, at least) as the back-to-school shopping season, is upon us. Back to school season is the second biggest shopping season of the year, and analysts predict that back-to-school spending in 2017 will reach $83.6 billion. If you sell anything that parents, students, or teachers are likely to want or need as they head back to school, this...

Each year The Internet Retailer Conference and Exhibition (IRCE) attracts some of the biggest names and brightest brains in the world of eCommerce, and 2017 was no different. We were lucky enough to attend and share some valuable insight into the landscape of current and future industry trends. One of the key takeaways came from Jason Roussos, our CMO at Effective Spend, who presented at this year’s event. Each...