Now and then, companies make updates that put marketers in a tough spot. Google did it when they stopped sharing the bulk of organic search term data with Google Analytics users, switching out the numbers with a “Not Provided” message and making it much harder for marketers to perform an SEO analysis. Now it’s Apple’s turn to make marketers worry. Their recent iOS and macOS updates change how...
The 140-character limit has long been considered Twitter’s defining trait, setting the social media channel apart from its heavy-hitting competitors (e.g. Facebook and Instagram). And now they’re considering abandoning it. A Bump up to 280 Characters Late last month, Twitter began to test doubling the standard 140-character limit. The update initially became available to a small group of users so the company could observe the outcome. The social media channel’s...
Amazon is in the news almost every day as it grows its empire in broad strokes. For many businesses, this is concerning – with the wide array of products they sell, Amazon’s in competition with just about everyone. But one of the big directions they’re moving in is one that can benefit a lot of the businesses currently worried. The online behemoth is working hard to grow their...
One of the biggest goals of marketing is to make people aware that your brand exists in order to get them to the point where they’re interested in learning more. That’s the main job tactics like paid search and SEO do, and when those efforts are paying off, you end up with a lot more people on your website. That’s a big deal, no doubt, but to make sure...
If you spend any time online, chances are you’ve come across an infographic. Infographics are large visual images that represent data, statistics, or other information in a compelling way. Known for their ability to “go viral,” infographics are a popular link building tactic for many businesses. Why infographics are great for link building As you can see from the coffee-related infographics below, infographics can range in their content from lists...
Content marketing has quickly become one of the most important marketing strategies businesses practice today. Over the past few years, even initially skeptical businesses have little by little realized they need to work content marketing into their marketing programs. Searches for the term have steadily risen and 86% of B2C marketers now say content marketing is an important part of their marketing program. If you want to build a...