When you’re working out your budget for the year, you face the difficult task of figuring out which marketing tactics to focus your resources on. With limited budget to go around, there will always be winners and losers. Business owners and marketers often struggle with knowing which tactics and approaches are really necessary, and which to invest the biggest part of the budget. It’s common enough to find articles...
If you had a Google Home and were watching television sometime this past spring, you may have been surprised when a Burger King commercial activated your Google Home. In what was viewed alternately as invasive, annoying, or incredibly clever, Burger King’s April 2017 Whopper ad said “OK Google, what is the Whopper burger?”, prompting Google Home to read “The Whopper sandwich is the signature hamburger product sold by the...
The digital marketing industry gives a lot of focus to Google. How many articles have you read about SEO and pay-per-click advertising? Clearly, those are an important part of the digital marketing world, but over time, another search box has grown to dominate how people use the web. In 2016, Amazon overtook Google as the first place people turned when looking to make a purchase. That change is meaningful. Understanding...
It’s that time of year again. Late summer, otherwise known (to marketers, at least) as the back-to-school shopping season, is upon us. Back to school season is the second biggest shopping season of the year, and analysts predict that back-to-school spending in 2017 will reach $83.6 billion. If you sell anything that parents, students, or teachers are likely to want or need as they head back to school, this...
Each year The Internet Retailer Conference and Exhibition (IRCE) attracts some of the biggest names and brightest brains in the world of eCommerce, and 2017 was no different. We were lucky enough to attend and share some valuable insight into the landscape of current and future industry trends. One of the key takeaways came from Jason Roussos, our CMO at Effective Spend, who presented at this year’s event. Each...