Marketing for a mobile app is a different game than for a website or an Amazon store. One of the best ways to get your app in front of more people and downloaded on more Android and Apple devices is to utilize Google UACs (Universal App Campaigns). Google has built a series of five campaign types that each target different stages of the app marketing funnel, from building...
On August 12, 2020, Austin-based, Effective Spend, was named among the fastest growing companies on the Inc. 5000. The digital marketing agency, founded in 2008, specializes in PPC advertising, social media marketing and SEO. This is Effective Spend’s 2nd year in a row to make this prestigious list, and the company is one of only 34 Advertising & Marketing Agencies in Texas recognized this year. The company moved up 270...
How does your business adapt to the constantly changing organic search landscape? Google is making changes to search at an ever-increasing rate. In 2010 Google made about 400 algorithm changes throughout the year, but in 2018 they made over 3,200 updates at a rate of about 9 per day. These algorithm changes vary in scope and scale and it’s important to track these updates because they can cause significant...
Cybersecurity and online privacy is a growing concern among many Americans. Between the rapidly-evolving internet and the lethargic process of enacting laws, the balance between businesses’ legal access to users’ information and consumers’ right to privacy is prone to large swings one direction or the other. The latest swing comes out of California in the form of CCPA, a law that has long-lasting implications for the digital marketing...
Effective Spend has been named one of 2020's Best Places to Work in Austin. This is our company’s second time receiving this prestigious and competitive award from the Austin Business Journal. Only 65 businesses made the ABJ’s cut this year, ranging in size from micro businesses (10-24 employees) to large businesses (250+ employees). Effective Spend is 1 of only 20 top Austin companies recognized in the small business...
When marketing a mobile app, Google UAC (Universal App Campaigns) should be a key component of your marketing strategy. Universal App Campaigns provide easy advertising access to Google’s network of properties with the flexibility of driving users to both the Google Play Store and Apple App Store. But, it’s more complicated than simply opting into Google App Campaigns. There are five different types of UACs (two of which...