Marketing has a come a long way from the days of mailbox stuffing coupons and various other direct mailers, that eventually ended up as cage liners for said customer’s family pets. In the age of self-driving cars and the Internet of Things, there are much more effective ways to reach new customers and nurture leads. If you guessed I was eluding to marketing automation platforms, then you guessed...

In early 2016, Google definitively stated that links are one the three most important factors that help you rank better on Google. When it comes to SEO success, links to your website are a huge part of the equation. But how do you get links to your website? Let us introduce you to “link building.” What Is Link Building? A backlink is a link from another website to your website. Link...

When you’re working out your budget for the year, you face the difficult task of figuring out which marketing tactics to focus your resources on. With limited budget to go around, there will always be winners and losers. Business owners and marketers often struggle with knowing which tactics and approaches are really necessary, and which to invest the biggest part of the budget. It’s common enough to find articles...

If you had a Google Home and were watching television sometime this past spring, you may have been surprised when a Burger King commercial activated your Google Home. In what was viewed alternately as invasive, annoying, or incredibly clever, Burger King’s April 2017 Whopper ad said “OK Google, what is the Whopper burger?”, prompting Google Home to read “The Whopper sandwich is the signature hamburger product sold by the...

The digital marketing industry gives a lot of focus to Google. How many articles have you read about SEO and pay-per-click advertising? Clearly, those are an important part of the digital marketing world, but over time, another search box has grown to dominate how people use the web. In 2016, Amazon overtook Google as the first place people turned when looking to make a purchase. That change is meaningful. Understanding...

It’s that time of year again. Late summer, otherwise known (to marketers, at least) as the back-to-school shopping season, is upon us. Back to school season is the second biggest shopping season of the year, and analysts predict that back-to-school spending in 2017 will reach $83.6 billion. If you sell anything that parents, students, or teachers are likely to want or need as they head back to school, this...