Search Engine Optimization
Obtaining targeted organic search engine traffic should be a goal of all businesses that see their website as a customer acquisition tool. Effective Spend utilizes tested, search engine approved (white hat) methods to increase your search engine rankings, high-quality organic traffic and, most importantly, online conversions.
Although there is no one-size-fits-all approach to search engine optimization (SEO), the services we provide to our clients generally fall under the following categories.
Organic Keyword Research
An SEO strategy starts with understanding what your audience is searching. Effective Spend analyzes a multitude of data to choose the keywords that provide a high monthly search volume, have relatively low competition, and present high value with regards to website conversions.
Link Building
Developing a well-rounded link portfolio is key to showing the search engines that your site deserves to rank highly for given keywords. We employ a wide range of methods and techniques to attract valuable links that have proven to show high ROI and true movement. This will ensure that your website quickly begins to improve its ranking for the keywords that drive conversions on your site.
Content Development / Copywriting
Strategic copywriting not only helps to boost search engine rankings, it can also be a determining factor in driving website conversions. Our writing professionals deliver compelling, unique content that communicates a clear and optimized marketing message to both users and search engines. Our team can supplement your existing content initiatives or can build robust content to provide value to your target audience.
On-Page / Site Optimization
Your website and content should not just be user friendly, but search engine friendly, too! On-page optimization helps communicate your strategic SEO message to search engines in a manner that enables them to rank your website highly for your targeted queries. A well-optimized page requires various elements including: HTML head tags, images, SEO-friendly URLs, internal links, navigation/page architecture and strategic keyword placement.