Social Advertising
There is an estimated 7.5 billion people in the world – 2.34 billion of them are social media users. As the digital landscape shifts, social networks have adapted to keep up; offering ad platforms that can be tailored to fit the exact interests and behaviors of a company’s target audience. Social advertising also takes into account that majority of consumers visit social networks on mobile devices, and optimizes ads served to this demographic.
Our result-driven team is adept on the social advertising best practices and the algorithms of most common social networks to ensure we’re posting ads that are relevant to what people want to see, through mediums that fit their everyday lifestyle. We then closely monitor ad performance and employ multivariate testing to ensure spend goes into the channels that will guarantee the best return. Some of the tactics that we regularly execute into social advertising campaigns include:
Highest Value Audience Targeting
We find look-alike audiences based on your idea customers or lead. We then refine the audience further, using specific audience insights, including:
- Purchase Behavior
- Household Income
- Family/Parental Status
- Job Title
- Interests
Data-Driven Creative Strategy
We hate guesswork. It is an expensive practice with a low-probability of yielding favorable results. We instead undertake comprehensive deep dives into analytic reports to determine where your ad would be best served (in-feed, right column, messenger, etc.), and which type of ad would be most effective (in-stream video, stories, news feed, Instagram) for your audience. This paints a clear picture for us to evaluate the best performing elements of your ad, before we subject them to multivariate testing, such as: frequency refreshing, optimizing CPM before CPA increases, time, etc.
Lead Nurturing
Social media is another great outlet for businesses to nurture leads, directing them from the top of the sales funnel and pushing them through to the bottom. Through leveraging high quality content and delivering it to the ideal audience, we are able to help your ideal audience identify how your product/service can enhance their life, and turn them into customers.