PROFITABLE DIGITAL MARKETING

We’re laser-focused on delivering measurable performance. Our comprehensive approach integrates leading Paid Search, Paid Social, and Display media channels with innovative SEO and Digital PR to drive higher ROI for our clients.

We’re laser-focused on delivering measurable performance. Our comprehensive approach integrates leading Paid Search, Paid Social, and Display media channels with innovative SEO and Digital PR to drive higher ROI for our clients.

PAID SEARCH

Maximizing business KPIs by employing the most industry-forward search engine marketing strategies.

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PAID SOCIAL

Staying ahead of the ever-evolving social environment to target valuable audiences on Facebook, Twitter, LinkedIn and beyond.
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DISPLAY

Navigating the robust and complicated display advertising networks to serve the right content to the right audience at the right time.
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AMAZON

Helping clients thrive in the competitive sales platform to reach new customers and generate higher profit margins.
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SEO

Improving search engine rankings and driving more highly qualified organic traffic to your website.
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DIGITAL PR

Elevating your online brand exposure by infusing proven PR strategies with SEO best practices.
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LET US SHOW YOU WHAT WE CAN DO

Let Us Show You What We Can Do

Case Study

Veeam Logo Mobile
Growing B2B Leads with Full Funnel PPC

Veeam, the global leader in Intelligent Data Management, came to Effective Spend with the goal of driving a significant increase in sales for their backup solutions. Effective Spend revamped Veeam’s paid advertising program with a full funnel digital strategy, increasing engagement, leads and purchases. 

Graph Up
80%

Increase in Product Downloads

Clicking Arrow
62%

Decrease in Cost per Product Download

Case Study

Swivel Logo Mobile Case Study
Paid Search & Social Strategies for a Market Disruptor

As a new concept in office leasing, Swivel was looking to upend the commercial real estate market and grow quickly. Effective Spend implemented a comprehensive digital marketing strategy, driving high lead volume with paid search while growing brand awareness with paid social.

Graph Up170%

Increase in Leads

Speedometer132%

Increase in Conversion Rate

Case Study

Swyft Logo
Building Online Brand Authority With SEO & Digital PR

After years of supporting thousands of business owners, Swyft Filings, a Houston-based legal filings company, enlisted Effective Spend to increase their online brand authority in an increasingly crowded landscape. Effective Spend executed a comprehensive SEO and digital PR strategy, significantly increasing Swyft’s domain authority, rankings, and traffic.

 

 26%

Increase in Domain Authority

Press Hit Icon
 23

Earned Press Hits

Case Study

roomify Logo Mobile
Scaling Sales with Amazon

Roomify came to Effective Spend with the goal of scaling sales and increasing market share with college undergrads, graduates, and young professionals looking to furnish their dorm or first apartment. Roomify planned budget for search and social advertising campaigns to drive sales on their e-commerce website. With Amazon’s dominant position with Millennials, however, the Amazon Marketplace presented a significant opportunity for incremental sales growth beyond what was achievable on their own website.

273%

Higher Amazon Revenue

161%

Traffic Increase

306%

Increased Sponsored Product Revenue

Case Study

Bellacor Logo Mobile
Growing Sales with Pinterest Shopping

With a catalog of over 500,00 lighting and home furnishing products, Bellacor’s design-centric audience relies on Pinterest. Originally having limited Pinterest reach or engagement, Bellacor looked to Effective Spend to improve their social media strategy. Leveraging Kenshoo Social, a platform which automates the creation, management, and optimization of highly-targeted social marketing campaigns, Effective Spend was able to elevate Bellacor’s Pinterest presence and drive better performance overall within the social platform.

784%

Higher Click Revenue

144%

Traffic Increase

98%

Increase Click ROAS

Case Study: Veeam

Growing B2B Leads with Full Funnel PPC

Veeam, the global leader in Intelligent Data Management, came to Effective Spend with the goal of driving a significant increase in sales for their backup solutions. Effective Spend revamped Veeam’s paid advertising program with a full funnel digital strategy, increasing engagement, leads and purchases. 

Graph Up
 80%

Increase in Product Downloads

Clicking Arrow
62%

Decrease in Cost per Product Download

Case Study: Swivel

Paid Search & Social Strategies for a Market Disruptor

As a new concept in office leasing, Swivel was looking to upend the commercial real estate market and grow quickly. Effective Spend implemented a comprehensive digital marketing strategy, driving high lead volume with paid search while growing brand awareness with paid social.

Graph Up 170%

Increase in Leads

Speedometer 132%

Increase in Conversion Rate

Case Study: Swyft Filings

Building Online Brand Authority With SEO & Digital PR

After years of supporting thousands of business owners, Swyft Filings, a Houston-based legal filings company, enlisted Effective Spend to increase their online brand authority in an increasingly crowded landscape. Effective Spend executed a comprehensive SEO and digital PR strategy, significantly increasing Swyft’s domain authority, rankings, and traffic.

 

 26%

Increase in Domain Authority

Press Hit Icon
 23

 

Earned Press Hits

Case Study: Roomify

Scaling Sales with Amazon

Roomify came to Effective Spend with the goal of scaling sales and increasing market share with college undergrads, graduates, and young professionals looking to furnish their dorm or first apartment. Roomify planned budget for search and social advertising campaigns to drive sales on their e-commerce website. With Amazon’s dominant position with Millennials, however, the Amazon Marketplace presented a significant opportunity for incremental sales growth beyond what was achievable on their own website.

273%

Higher Amazon Revenue

161%

Traffic Increase

306%

Increased Sponsored Product Revenue

Case Study: Bellacor

Growing Sales with Pinterest Shopping

With a catalog of over 500,000 lighting and home furnishing products, Bellacor’s design-centric audience relies on Pinterest. Originally having limited Pinterest reach or engagement, Bellacor looked to Effective Spend to improve their social media strategy. Leveraging Kenshoo Social, a platform which automates the creation, management, and optimization of highly-targeted social marketing campaigns, Effective Spend was able to elevate Bellacor’s Pinterest presence and drive better performance overall within the social platform.

784%

Higher Click Revenue

144%

Traffic Increase

98%

Increase Click ROAS

WHAT OUR CLIENTS SAY

  • "New customer acquisition is blowing it out of the water, and that's no doubt a result of Effective Spend's efforts. We have already had more new customers this year than the entirety of last year."

    Titus Lam, Senior Digital Marketing Manager - Mondo

  • "The Effective Spend team does a phenomenal job and is all but an extension of our marketing team. They provide so much insight and knowledge while being extremely organized. They take the time to put together data in a digestible format and meet with us regularly to discuss results and trends and to plan out future projects. They are quite literally irreplaceable to us."

    Jennifer Dudley, Senior Marketing Manager - Texas Disposal Systems

  • "Effective Spend is very attentive, detail-oriented, pragmatic, and intelligent. They have a wide scope on the technology side to troubleshoot problems and have driven a large number of opportunities to our pipeline."

    Jon Hill, Senior Demand Generation Manager - Bloomfire

  • "Effective Spend has been fantastic! Their team manages our day to day well and we get detailed weekly reports on anything that’s going on. With them, we’ve seen a large increase in our traffic, both on our site and Amazon, without any significant inefficiencies. They’re very data-driven, so if you know what you want, they’ll build a plan for it."

    John Gunning, Chief Growth Officer - Wondercide

  • “We’ve been really happy with our account team and the outcomes Effective Spend has helped us produce.”

    Tabrez Syed, Co-Founder & VP, Product Strategy - Swivel

  • "Effective Spend feels like an extension of our own team – they’re invested in our brand. They’ve been a tremendous help to us, and are pleasant to work with. They bring us new ad possibilities and always jump at the opportunity to help. In under one year of working with them, all of the results exceed our original expectations. Our traffic, unique users, conversions, and keyword rankings have all exponentially increased, and our revenue has nearly quadrupled. This has been my best experience working with an advertising team."

    Julianne Cornfield, eCommerce Manager - Verb Products

  • "Effective Spend is wired for performance, and they truly live up to their name. Compared to other agencies, they're more data-based in their decision making. We now have systems in place that clearly analyze our engagement metrics and pinpoint where our orders are coming from. They're the first firm I've worked with that wanted to start slow on spend to ensure we were acquiring customers at an efficient cost. They've helped us maintain a strong level of growth much more efficiently."

    Jennifer Faren, Director of Marketing - Snap Kitchen

SOME OF OUR CLIENTS

Meet The Team
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THE EFFECTIVE SPEND DIFFERENCE

In-House Approach In-House Approach

We believe the best account performance occurs when our account teams serve as a true extension of a client’s business. At Effective Spend, we don’t abide by the typical lines drawn in regards to how far we’re willing to support our clients. Our approach goes beyond the accounts and strives to do whatever necessary for success.

Account-Based Profit Sharing Account-Based Profit Sharing

We fully align client goals with those of our account team by rewarding top personnel with a share of their account’s billings. The program helps us retain the best and brightest managers in the industry while ensuring they have skin in the game.

Experience Experience

Our agency was founded on search engine marketing over a decade ago and has an industry-leading record in retaining personnel. Unlike some of our competitors, our clients benefit from seasoned veterans directly managing accounts, as well as a strategic team with over 100 years of combined digital experience.

Transparency Transparency

Exact details of all media purchased and the resulting data associated with those purchases are fully and openly shared with clients. This includes all rates paid, granular performance metrics, and anything else clients may need.

Data & Technology Data & Technology

Underpinning each of our services is a data layer comprised of custom integrations with each advertising channel. Sitting on top of our data layer is a comprehensive business intelligence suite with automated alerts, actions, and dashboard reports that enable our account managers to dive deeper and go further with every client’s business.

Risk-Free Partnership Risk-Free Partnership

We bring custom service agreements to all clients based on what we believe is necessary to reach success. We further reduce risk by ensuring our work stands on its own with month-to-month agreements, whereas most agencies in the space lock clients into 12-month minimum term agreements.

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