How to Build a Media List with SEO in Mind
Up until recently, Public Relations (PR) and Search Engine Optimization (SEO) were two completely separate operations. SEO was solely about optimizing the technicalities and performance of one's site, while PR strived to get eyeballs on branded content and newsworthy announcements. But believe it or not, PR and SEO share many similar objectives, and digital marketing agencies like Effective Spend have tapped into the success clients can have when...
January 19, 2022