Author: Alex Keller

The 140-character limit has long been considered Twitter’s defining trait, setting the social media channel apart from its heavy-hitting competitors (e.g. Facebook and Instagram). And now they’re considering abandoning it. A Bump up to 280 Characters Late last month, Twitter began to test doubling the standard 140-character limit. The update initially became available to a small group of users so the company could observe the outcome. The social media channel’s...

September 26, 2017

Amazon is in the news almost every day as it grows its empire in broad strokes. For many businesses, this is concerning – with the wide array of products they sell, Amazon’s in competition with just about everyone. But one of the big directions they’re moving in is one that can benefit a lot of the businesses currently worried. The online behemoth is working hard to grow their...

September 11, 2017

One of the biggest goals of marketing is to make people aware that your brand exists in order to get them to the point where they’re interested in learning more. That’s the main job tactics like paid search and SEO do, and when those efforts are paying off, you end up with a lot more people on your website. That’s a big deal, no doubt, but to make sure...

September 8, 2017

If you spend any time online, chances are you’ve come across an infographic. Infographics are large visual images that represent data, statistics, or other information in a compelling way. Known for their ability to “go viral,” infographics are a popular link building tactic for many businesses. Why infographics are great for link building As you can see from the coffee-related infographics below, infographics can range in their content from lists...

August 30, 2017

Content marketing has quickly become one of the most important marketing strategies businesses practice today. Over the past few years, even initially skeptical businesses have little by little realized they need to work content marketing into their marketing programs. Searches for the term have steadily risen and 86% of B2C marketers now say content marketing is an important part of their marketing program. If you want to build a...

August 28, 2017

As summer starts to wrap up, many people are looking forward to one last big celebration before the kids head back to school and the adults leave their vacation plans behind for a few months. As the unofficial marker of the change from summer to the more responsible days of fall, Labor Day becomes a sort of last hurrah for people wanting to get in some shopping and...

August 23, 2017

In early 2016, Google definitively stated that links are one the three most important factors that help you rank better on Google. When it comes to SEO success, links to your website are a huge part of the equation. But how do you get links to your website? Let us introduce you to “link building.” What Is Link Building? A backlink is a link from another website to your website. Link...

August 16, 2017

When you’re working out your budget for the year, you face the difficult task of figuring out which marketing tactics to focus your resources on. With limited budget to go around, there will always be winners and losers. Business owners and marketers often struggle with knowing which tactics and approaches are really necessary, and which to invest the biggest part of the budget. It’s common enough to find articles...

August 14, 2017

If you had a Google Home and were watching television sometime this past spring, you may have been surprised when a Burger King commercial activated your Google Home. In what was viewed alternately as invasive, annoying, or incredibly clever, Burger King’s April 2017 Whopper ad said “OK Google, what is the Whopper burger?”, prompting Google Home to read “The Whopper sandwich is the signature hamburger product sold by the...

August 8, 2017

The digital marketing industry gives a lot of focus to Google. How many articles have you read about SEO and pay-per-click advertising? Clearly, those are an important part of the digital marketing world, but over time, another search box has grown to dominate how people use the web. In 2016, Amazon overtook Google as the first place people turned when looking to make a purchase. That change is meaningful. Understanding...

August 3, 2017
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